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The Power of Testimonials at the San Carlos Chamber of Commerce

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Will Strohl, CEO & Founder of Upendo Ventures, presents tips and tricks for a form of "social proof" called testimonials. In this presentation and demonstration, attendees learned very critical tips on how to increase conversions through strategically gathered testimonials.

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The Power of Testimonials at the San Carlos Chamber of Commerce

  1. 1. Upendo Ventures We use technology to help your business change people’s lives!
  2. 2. Will Strohl • CEO & Founder, Upendo Ventures • CEO of Hotcakes Commerce 2013-2017 • Public Speaker • Author & Technical Editor • Founder of DNN Summit @WillStrohl @UpendoVentures
  3. 3. Proud Sponsor
  4. 4. The Power of Testimonials
  5. 5. “Social Proof”
  6. 6. Social Proof Is the Most Important Factor in Successful Selling
  7. 7. Demo!
  8. 8. Referrals
  9. 9. What are Good Leads? • I don’t know anything about my website. • My website doesn’t make me money. • I never get any leads from my website. • I haven’t updated my website in months! • I spend so much time doing _____, I can’t do my website. • I wish I could automate _____. This _____ takes so long!
  10. 10. Our Process Chat Estimate Paperwork Work Done! (kind of)
  11. 11. Upendo Ventures Summary • Add at least 2 forms of social proof to your website • Ask every single past client for a testimonial • Social proof on the homepage • Showing clients is very important (Pics!) • Never stop talking about your clients We use technology to help your business change people’s lives UpendoVentures.com solutions@upendoventures.com (650) 381-9160 548 Market St. #65401 San Francisco, CA 94104

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