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Oliver Chaudhuri, 26.01.2017
HIRSCHTEC
SOCIAL INTRANET REDAKTION
RÜCKBLICK: INTERNE KOMMUNIKATION 1.0
„Sprachrohr der Geschäftsführung“ und „Schreiberlinge“ ...
2
Blue-Collar-Mitarbeiter
...
EINBLICK: SOCIAL INTRANET & COLLABORATION
Kommunikation ohne Kommunikateure, neue Wege der Informationsverbreitung
3
Von P...
AUSBLICK: INTERNE KOMMUNIKATION 2.0
Informationsüberfluss? Komplexität und gefühlter Überforderung wirksam vorbeugen!
4
Vo...
AUSBLICK: INTERNE KOMMUNIKATION 2.0
Kommunikative Leistungsfähigkeit wird zum zentralen Erfolgsfaktor für Unternehmen
5
Mi...
NEUE ARBEITSWEISEN DER IK
Das Social Intranet verschiebt die Gewichtung der redaktionellen Aufgaben
6
• Moderation, Kurati...
SOCIAL INTRANET REDAKTION
Leistungsportfolio in der Übersicht 7
Social
Intranet
Redaktion
1. Komm.-
manage-
ment
4.
Coachi...
SOCIAL INTRANET REDAKTION
Leistungsportfolio im Detail
• Kommunikationsmanagement & Steuerung. Aufgabenverteilung inklusiv...
WIE NUTZER IM SOCIAL INTRANET INTERAGIEREN
Stufen der Partizipation
9
Liken
Folgen
Teilen
Kommentieren
Inhalte
schreiben
D...
NUTZUNG UND PARTIZIPATION ANREGEN
Redaktionelle Formate im Social Intranet
• Bildergalerien. Arbeitsalltag von Abteilungen...
NUTZUNG UND PARTIZIPATION ANREGEN
Redaktionelle Formate im Social Intranet
• Content-Snippets. „Zahl der Woche“, „Zitat de...
SOCIAL INTRANET: THEMENRADAR & SEISMOGRAPH
Herausfinden, welche Themen die Mitarbeiter bewegen
12
SOCIAL INTRANET: THEMENRADAR & SEISMOGRAPH
Herausfinden, welche Themen die Mitarbeiter bewegen
• Likes/geteilte Beiträge d...
MEDIA-MASHING
Kommunikation ohne Brüche: Crossmediale Vernetzung faltet das Thema aus
14
„Verlängerung“ von Themen,
z. B. ...
RESSOURCEN-MANAGEMENT
Koordinationsaufwand senken, Synergien nutzen
15
HIRSCHTEC
Intranet solutions for now & tomorrowwww.HIRSCHTEC.eu
HIRSCHTEC
Intranet solutions for now & tomorrowwww.HIRSCHT...
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Social Intranet Redaktion

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Wie verändert sich die Arbeitsweise der Internen Kommunikation durch die Einführung eines (Social) Intranet?

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Intranet Redaktion

  1. 1. Oliver Chaudhuri, 26.01.2017 HIRSCHTEC SOCIAL INTRANET REDAKTION
  2. 2. RÜCKBLICK: INTERNE KOMMUNIKATION 1.0 „Sprachrohr der Geschäftsführung“ und „Schreiberlinge“ ... 2 Blue-Collar-Mitarbeiter Interne Kommunikation Führungskräfte Vorstand White-Collar- Mitarbeiter Fokus • Botschaften-Kaskadierung • Botschaften-Kontrolle Typische KPIs • Beitragsfrequenz • Artikellänge • Klickzahlen • Leser-Zufriedenheit mit Medien
  3. 3. EINBLICK: SOCIAL INTRANET & COLLABORATION Kommunikation ohne Kommunikateure, neue Wege der Informationsverbreitung 3 Von Push ... ... zu Pull
  4. 4. AUSBLICK: INTERNE KOMMUNIKATION 2.0 Informationsüberfluss? Komplexität und gefühlter Überforderung wirksam vorbeugen! 4 Vorwurf Mitarbeiterkommunikation 1.0: „Wir hier unten erfahren kaum etwas“ Vorwurf Mitarbeiterkommunikation 2.0: „Ihr da oben schüttet uns zu“
  5. 5. AUSBLICK: INTERNE KOMMUNIKATION 2.0 Kommunikative Leistungsfähigkeit wird zum zentralen Erfolgsfaktor für Unternehmen 5 Mitarbeiter an Mitarbeiter Organisation an Mitarbeiter Organisation an Organisation in Anlehnung an T. Becker Teil der konsistenten, integrierten Unternehmenskommunikation Vermittlung von Wissen und (Kommunikations-) Kompetenzen Interaktion, Teamarbeit, gemeinsame Entscheidungsfindung
  6. 6. NEUE ARBEITSWEISEN DER IK Das Social Intranet verschiebt die Gewichtung der redaktionellen Aufgaben 6 • Moderation, Kuration: Themen-Screening als Community Manager, Coach der Fachabteilungen • Projektkommunikation: Wesentlicher Erfolgsfaktor für das Gelingen von Projekten • Innovations-Management: Innovation = kommunikativ erschlossenes Re-Arrangement bestehender Technologien • Change-Management: Veränderung ist zuallererst ein Kommunikationsprozess • Employee Engagement: Bereitschaft i. d. Belegschaft für Partizipation/Interaktion erhöhen • Leadership: Informelle Reputation als Resultat kommunikativer Fähigkeiten von Führungskräften • Themenfindung • Redaktion • Medienproduktion und -entwicklung • Abstimmung/Freigaben • ... in Anlehnung an T. Becker
  7. 7. SOCIAL INTRANET REDAKTION Leistungsportfolio in der Übersicht 7 Social Intranet Redaktion 1. Komm.- manage- ment 4. Coaching 2. Content Creation 3. Modera- tion & Screening 6. Erfolgs- kontrolle 5. Beratung
  8. 8. SOCIAL INTRANET REDAKTION Leistungsportfolio im Detail • Kommunikationsmanagement & Steuerung. Aufgabenverteilung inklusive Einbindung von Themeninhabern aus Fachabteilungen; Definition der Produktions- und Freigabeprozesse; Erstellen und Pflege von Themen- und Redaktionsplänen • Inhaltserstellung & Redaktion. Verfassen/Redigieren/Veröffentlichen von Nachrichten; Bildredaktion inklusive Festlegung der Bildwelten; Bewegtbild (Storyboards, Selfmade-Videos, Steuerung externer Dienstleister); Infografiken • Themenscreening & Moderation. Impulsgeber für Diskussionen in virtuellen Teamräumen; Puls-Checks und Blitzumfragen; Bereitstellung/Kuratierung von Drittinhalten, zum Beispiel Studien, Marktdaten, Fachartikel; Lifecylce-Management von Communities bzw. Arbeitsräumen • Coaching & Beratung. Unterstützung für Moderatoren/Admins von Teamräumen; Verfassen von „Kochbüchern“/Leitfäden inkl. Checklisten/„Goldene Regeln“ für Online-Texte; Coaching des Top-Managements und von Führungskräften (gelungene Posts, Themenfindung und Formatauswahl, internes Issues Management) • Erfolgskontrolle & Qualitätssicherung. Einhaltung der Intranet-Netiquette und des Redaktionsstatuts; Sicherstellung von Corporate Wording/Botschaftenkonsistenz/One-Voice-Policy; fortlaufende Evaluation und Erfolgskontrolle auf Basis vorab festgelegter KPIs 8
  9. 9. WIE NUTZER IM SOCIAL INTRANET INTERAGIEREN Stufen der Partizipation 9 Liken Folgen Teilen Kommentieren Inhalte schreiben Die Stufen der Partizipation
  10. 10. NUTZUNG UND PARTIZIPATION ANREGEN Redaktionelle Formate im Social Intranet • Bildergalerien. Arbeitsalltag von Abteilungen und Teams („Ein Tag mit …“) anschaulich in Visual Stories erzählen; Nutzer aktivieren, z. B. über Fotowettbewerbe: „Wie wird das neue Leitbild vor Ort erläutert?“, „Wie wird die aktuelle CSR-Aktion umgesetzt?“ • Videostatements. Bewegtbild bewegt; Minuten-Statements ohne Textskript und Teleprompter, dafür mit umso mehr Authentizität & Glaubwürdigkeit; Produktion ohne externe Crew via Smartphone/Tablet-PC • Blitzumfragen. Kollegen über Abstimmungen einbinden: „Ist unsere neue Strategie verständlich erklärt?“, „Zu welchem Thema soll unser CEO sein nächstes Editorial schreiben? a) Digitalisierung, b) Innovation, c) Nachhaltigkeit?“; ABER: Keine Beschlüsse zur Abstimmung zu stellen 10
  11. 11. NUTZUNG UND PARTIZIPATION ANREGEN Redaktionelle Formate im Social Intranet • Content-Snippets. „Zahl der Woche“, „Zitat des Monats“, „Schon gewusst?!?“; Rankings: Top 5, Top 10, Top XX • Info- und Pfadgrafiken. „Reduce to the Max“: komplexe Produktionsprozesse oder Schritte und Beteiligte in der Lieferkette anschaulich erläutern; Zahlen zum Sprechen bringen • Kurzinterviews. „Drei Fragen an …“, „Bitte vervollständigen Sie den Satz …“ 11
  12. 12. SOCIAL INTRANET: THEMENRADAR & SEISMOGRAPH Herausfinden, welche Themen die Mitarbeiter bewegen 12
  13. 13. SOCIAL INTRANET: THEMENRADAR & SEISMOGRAPH Herausfinden, welche Themen die Mitarbeiter bewegen • Likes/geteilte Beiträge der Nutzer beobachten und in Themen kategorisieren  Grundlage, um die eigenen Angebote nachzujustieren und an den Interessen der Zielgruppe auszurichten • Diskussionen anstoßen und Meinungen einholen, z. B. Blitzumfragen, One-Click-Votings oder kurze Impulsfragen  hohe Beteiligung durch niedrigschwellige Formate • Wissen spielerisch abfragen, z. B. Quiz, Schätzfragen  überprüfen, ob strategische Themen verständlich vermittelt wurden – ohne jemanden bloßzustellen • Hashtag-Kampagnen starten, von der viralen Verbreitung profitieren Beispiel: Sicherheits- kampagne  Schlagwort #KeineStolperfalle  Mitarbeiter dokumentieren mit Fotos • Informelle Netzwerke aufbauen und die „Achse des Guten“ bilden. Beispiele: Außendienstmitarbeiter & Messeteams sammeln Kundenfeedbacks # 13
  14. 14. MEDIA-MASHING Kommunikation ohne Brüche: Crossmediale Vernetzung faltet das Thema aus 14 „Verlängerung“ von Themen, z. B. durch Umfragen, Quiz, Videos etc. Impulse für News und Beiträge Links/ Teaser Teamspace inkl. Dokumente, Organisatorisches etc. Austausch/Ideenentwicklung in FK-Community Impulse für Artikel, z. B. Fragen/Diskussionen in Communities Verweis, Ankündigung Mitarbeiter- Zeitschrift Social Intranet (Managed Content) Social Intranet (User- generated Content) Führungs- kräfte- Konferenz
  15. 15. RESSOURCEN-MANAGEMENT Koordinationsaufwand senken, Synergien nutzen 15
  16. 16. HIRSCHTEC Intranet solutions for now & tomorrowwww.HIRSCHTEC.eu HIRSCHTEC Intranet solutions for now & tomorrowwww.HIRSCHTEC.eu WIR SIND IHRE AGENTUR FÜR INTRANET & SOCIAL WORKPLACE! Oliver Chaudhuri o.chaudhuri@hirschtec.eu 0160 99 79 62 19

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