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Web and Emerging Technology in Health Promotion


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An Introduction and discussion of social media and health promotion for public health graduate students

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Web and Emerging Technology in Health Promotion

  1. 1. Web &EmergingTechnologiesin HealthPromotionNaomi HirschResearch Translation &Community OutreachEnvironmental Health Sciences CenterSuperfund Research Program
  2. 2. Overview Identify on-line technologies/tools Discuss example projects  Why they work? Review what is known on effectiveness Share resourcesDigital Age: 1) the spread of broadband; 2) the rise of mobileconnectivity; and 3) the emergence of technological socialnetworks
  3. 3. Tools Social Media: Facebook, Twitter, blogs, YouTube videos, Flickr, podcasting, LinkedIn, SlideShare, texting, apps… Interactive Maps: – ArcGIS online, Google Earth Webinars, On-line interactive education, Skype, video conferencing Smart Games/Virtual RealitySocial media includes web-based and mobile technologiesused to turn communication into interactive dialogue.(Wikipedia)
  4. 4. Health Promotion Examples ShotbyShot: digital storytelling, youtube, Facebook - Text2Quit: Texting DC Takes on HIV: text messages, videos - Patientslikeme: Pocket Guides: Mobile apps, social networks Healthy Child Healthy World HealthMap: UCSF – Committed to the City: maps, video, social media MDChat: twitter chats Right to Know:
  5. 5. Analyzing Effectiveness SocialMedia for Health Promotion: An Analysis of a Facebook Community Promoting Breast Cancer Awareness Research of the National Cancer Institute 1. Open space for self-expression 2. Awareness with little health information 3. The commodification of breast cancer 4. Unpredictable locations of conversationMost Facebook Groups do not have a large amount of user-generated comments.-Blogs have been found to have much more discussion andcomments.- Twitter has more activity and posts than Facebook (butfewer people than Facebook)
  6. 6. CDC’s Lesson Learned1. Make Strategic Choices and Understand the Level of Effort2. Go Where the People Are Pew Internet3. Adopt Low-Risk Tools First Survey (Feb. 2012)4. Make Sure Messages Are Science-based 65% of adults5. Create Portable Content use social networking6. Facilitate Viral Information Sharing sites, of those7. Encourage Participation 68% said they had an8. Leverage Networks experience that9. Provide Multiple Formats made them feel10. Consider Mobile Technologies good about themselves.11. Set Realistic Goals12. Learn from Metrics and Evaluate Efforts Health Communicators Social Media Toolkit (pdf)
  7. 7. Resources CDC’s Blogs and Health Communicators Social Media Toolkit (pdf) Expert Round Table on Social Media and Risk Communication during Times of Crisis - A special report from APHA Socialmedia increasingly used to gauge public health“medical experts agree that the benefits outweigh thedrawbacks when it comes to the impact of social media onpublic health” (Nov. 2011article) Naomi’s Social Media Resources (regularly updated)