Social Recruiting: Targeting Passive Candidateswith LinkedIn and Facebook RecruitmentAdvertisingMay 2, 2013
2What to Expect Today• Quick Intro• What You Will Learn• Why Targeting Passive Candidates with Ads is Important• What You ...
3Understanding your Core Value?• Based in Boston, MA• Digital Recruitment Marketing Agency• Expertise in Digital Recruitme...
4Why New Recruiting Tactics Are Needed
5Connecting with Talent When They are Ready
6Truly Connecting with TalentProduct ManagerSoftware QA Engineer Sales Exec
7LinkedIn is Effectively Universal in RecruitingJobVite Social Recruiting Survey 2012
8Social Recruiting on Facebook & LinkedIn• Targeted Ads Complement Recruiting Labor• Develop Unique with Ads to Start a Di...
9Targeting on LinkedIn & Facebook
Define Your Goal Employer Branding Recruiter “Air Support” Direct Response Campaign Key Initiative – Diversity, Vetera...
11LinkedIn DirectAds Target Passive Candidates
Targeting Talent by Companyon LinkedIn
Narrowcasted Advertising on LinkedIn
Effectively Leverage Groups
Decide Which Ads & Call to Action to UseDecide Which Call to Action to Use
Facebook Ads Target Similar CandidatesDecide Which Call to Action to Use
17Targeting Users by Profile Information
18Facebook Ads to Target Passive CandidatesLeverage Partial Resume Profile Data
19Key Initiatives – Finding Military Engineers
20Targeting Users by Profile Information
Sourcing Veterans Through LinkedIn
22Narrowcast to Veterans through Social MediaLaser Targeting of Veterans Skills & Jobs
23Targeting Passive Candidates through Social• Understand Your Goals• Define Who you Are Targeting• Create a Clear Call to...
24Connecting with Talent When They are Ready
25Stop Pursuing Passive Candidates???Why you should stop pursuing passive candidatesOne of the most backward fads in the b...
26Q&ASpeaker Contact Info –Neil Costa – Founder & CEOneil.costa@hireclix.comhttp://www.linkedin.com/in/neilcostawww.hirecl...
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Passive Candidates CireClix - social recruiting seminar - targeting passive candidates on linkedin and facebook - 5.2.13

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HireClix helps recruiting teams target passive candidates through LinkedIn and Facebook advertising. HireClix also effectively leverages its Passive Candidate Network - www.passivecandidatenetwork.com - to drive employers' jobs, branding and value proposition to candidates where they work and play.

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Passive Candidates CireClix - social recruiting seminar - targeting passive candidates on linkedin and facebook - 5.2.13

  1. 1. Social Recruiting: Targeting Passive Candidateswith LinkedIn and Facebook RecruitmentAdvertisingMay 2, 2013
  2. 2. 2What to Expect Today• Quick Intro• What You Will Learn• Why Targeting Passive Candidates with Ads is Important• What You Need to Get Started• Targeting Passive Candidates with LinkedIn Advertising• Targeting Passive Candidates with Facebook Advertising• What’s Next…• Q&A
  3. 3. 3Understanding your Core Value?• Based in Boston, MA• Digital Recruitment Marketing Agency• Expertise in Digital Recruitment Marketing, Pay-per-click, Social Recruiting, Campus Recruiting & ATS Analytics• Agency of Record – Single Point for all Recruiting Vendors• Recruitment Marketing Projects• Recruitment Marketing Assessments – Build a baseline• ATS Analytics Experts• Innovative Alternative to Larger Recruitment Ad Agencies• Provide Great Value and Zealous ServiceAbout HireClix
  4. 4. 4Why New Recruiting Tactics Are Needed
  5. 5. 5Connecting with Talent When They are Ready
  6. 6. 6Truly Connecting with TalentProduct ManagerSoftware QA Engineer Sales Exec
  7. 7. 7LinkedIn is Effectively Universal in RecruitingJobVite Social Recruiting Survey 2012
  8. 8. 8Social Recruiting on Facebook & LinkedIn• Targeted Ads Complement Recruiting Labor• Develop Unique with Ads to Start a Discussion• Leverage Keywords, Attributes & Affinities
  9. 9. 9Targeting on LinkedIn & Facebook
  10. 10. Define Your Goal Employer Branding Recruiter “Air Support” Direct Response Campaign Key Initiative – Diversity, Veterans, Campus Know Your Targets – Work with Hiring Managers Job Titles & Skills Good Recent Hires | Competitors Geographies What is the “Call to Action”? Apply Connect Learn More | Follow | Like Us Track, Manage & OptimizeChecklist for Advertising on LinkedIn & Facebook
  11. 11. 11LinkedIn DirectAds Target Passive Candidates
  12. 12. Targeting Talent by Companyon LinkedIn
  13. 13. Narrowcasted Advertising on LinkedIn
  14. 14. Effectively Leverage Groups
  15. 15. Decide Which Ads & Call to Action to UseDecide Which Call to Action to Use
  16. 16. Facebook Ads Target Similar CandidatesDecide Which Call to Action to Use
  17. 17. 17Targeting Users by Profile Information
  18. 18. 18Facebook Ads to Target Passive CandidatesLeverage Partial Resume Profile Data
  19. 19. 19Key Initiatives – Finding Military Engineers
  20. 20. 20Targeting Users by Profile Information
  21. 21. Sourcing Veterans Through LinkedIn
  22. 22. 22Narrowcast to Veterans through Social MediaLaser Targeting of Veterans Skills & Jobs
  23. 23. 23Targeting Passive Candidates through Social• Understand Your Goals• Define Who you Are Targeting• Create a Clear Call to Action (CTA)• Build Targeted Recruitment Ad Campaigns• Track, Measure & Optimize Campaigns
  24. 24. 24Connecting with Talent When They are Ready
  25. 25. 25Stop Pursuing Passive Candidates???Why you should stop pursuing passive candidatesOne of the most backward fads in the business world is the fervor with which companiesare pursing passive candidates, former HR executive Liz Ryan writes. Firms that use thestrategy are at risk of appearing desperate and of alienating candidates who aregenuinely interested in working for them. "Calling unsuspecting people at their desksand pitching them on your opportunities doesn’t make a company hipper," Ryanwrites…http://www.businessweek.com/articles/2013-05-01/the-latest-corporate-mania-snagging-passive-job-candidates#r=com-s
  26. 26. 26Q&ASpeaker Contact Info –Neil Costa – Founder & CEOneil.costa@hireclix.comhttp://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix

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