Five product & business design secrets. (for designers anywhere)
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Five product & business design secrets. (for designers anywhere)
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What do designers need to know about the business of product design? For designers at companies of all sizes, learn what it takes to hatch innovative new products, core loops, rapid prototyping, user validation and more. If you work at a product company or want to start a new product, join us as we unpack the magic behind turning great ideas into great businesses. Presented and created by Chelsea Winkel & Paul Van Tuyl at Phoenix Design Week 2015
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Five product & business design secrets. (for designers anywhere)
- 2. Chelsea Winkel @hirechelsea Hello, my name is Design Facilitation Lead at Tallwave & Roller Derby Ass Kicker
- 3. Paul Van Tuyl @paulvantuyl Hello, my name is Emotional Design Lead at Tallwave & Coffee Drinker
- 5. We help innovative people transform great ideas into great businesses.
- 6. A lot of the time, they’re starting things up at their new or evolving company.
- 7. We’ve helped over 100 businesses start things up.
- 8. And holy sh*t is it hard.
- 10. (For designers with great ideas) Five product & business design secrets
- 11. So you have an idea, now what?
- 12. Find your story.
- 14. 1. Do your homework.
- 15. 140, yo.
- 18. 1. Do your homework Explore. Dig deep and gather intel. Visually map it out. Ask questions and look for red flags. Draw conclusions.
- 19. 2. Narrow your focus.
- 22. 2. Narrow your focus Define your segments. Learn their needs and benefits. Empathize with each of them.
- 23. 3. Find your core loop.
- 24. Pacman: Eat dots. Avoid ghosts. Complete maze. Instagram: Take photo. Apply filter. Share with friends.
- 25. Good design starts with good concepts. Sketch your ideas.
- 26. Illustration from Signal vs. Noise
- 28. A refined visual direction is required.
- 30. 3. Find your core loop Find the part that matters most. Give your idea personality. Make sure it looks good. Turn it into a clickable prototype.
- 31. 4. Validate your story with users.
- 32. 4. Validate your story with users. Is this the right audience? Do they have a need & how strong is it? Does my concept solve that need? Is the design solution the right one?
- 33. 1. You know where to win 2. You know who you will win with 3. You know what concept to do it with 4. You've validated it with users
- 34. 5. Make it happen.
- 37. 5. Make it happen. Get users. Build it. Tell the world. (not necessarily in that order)
- 38. Go make awesome things happen.
- 39. Thank you. Get today's deck and additional resources at tallwave.com/phxdw Ask #teamtallwave anything on twitter.