How to optimize your content for seo


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How to optimize your content for seo

  1. 1. How to Optimize Your Content for SEOOne of the most important aspects of Search Engine Optimization, especially the on-site side ofSEO is your website content. Almost every SEO Company in Phoenix that you work with will bereally trying to push the content side of your website. After all, it is the content of your website thatthe search engines look for, and it is the content which your website visitors will be reading beforedeciding whether to purchase from you or not. In this article I want to take a little look at how youare able to optimize the content on your page to ensure the greatest success in SEO. I suggest youdo read this, even if you do have a Phoenix SEO Company on the case, mainly because it is good toknow what is going on.Firstly, the content is going to start with your Meta tags. These are a hidden piece of code behindthe website, but they are incredibly important as it is your Meta tags which often get displayed onthe search engine results page. The two you need to be concerned with are the title and thedescription. You will want to include at least one of your important keywords in here. If you dont,you will find that it is very hard to get ranked in the searches.Next, it is the actual writing of the content. You will want to include your keywords in here at adensity of around 5%. Many people try to suggest you go up to around 20%, but this is not the caseat all as it doesnt make the content read well, and the search engines may catch on to your keywordstuffing and then it will be near impossible to ever rank your URL.In addition to this, you are going to want to make use oftext formatting. This means making words that areimportant either italic or bold. You should also throw in acouple of titles, this will help the search engine determinewhat the content is exactly about. Please dont gooverboard here, it makes the site look absolutelyhorrendous and difficult to read. Making around 1% ofyour keywords highlighted should be more than sufficient.Finally, make sure that you have quality content beingadded to your website all of the time. You have absolutelyno idea how much the search engines love new content,and the more unique content comes trickling in, the higherup the search engines you will climb.Please remember, if you are writing content, make sure that you arent writing for the search engines.
  2. 2. Yes, they are important, but you do need to think a little bit about what a customer will see whenthey land on your web page. If the text doesnt read well, then they will be out there very quickly asthey wont trust you!Of course, this is just a brief guide on how to optimize your Content for SEO. These are techniquesthat your selected Phoenix SEO Company will be using though, so it is helpful to know about them!