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People as the Conveyor
of Knowledge
Leaning from Prof. Nonaka,
Grandfather of Scrum
ESM, Inc., & Change Vision, Inc.
Kenji...
RED CAP!
Kenji HIRANABE(1/2)
• (co-)Translator of …
OO, UML books Mind Map book
XP/ Agile books
• (co-)Author of …
C++ book
Scrum b...
Kenji HIRANABE(2/2)
• CEO of Astah.net.
• astah – UML editor
– With Mind Map, ERD, SysML
– http://astah. net/
– Runs on
• ...
5
Hello,!
I’m from Japan.
Seven Samurai, 1954
Directed by Akira Kurosawa
Starring Toshiro Mifune, …
The Magnificent Seven, 1960
Directed by John Eli...
Start Wars, 1977
Directed by George Lucas
Starring Harrison Ford
http://screenaddict.wordpress.com/2010/02/22/the-hidden-f...
Japan’s Influence to
Lean and Agile
Do you know
where the
word “Scrum”
came from ?
Toyota Production
System
Lean
Lean Software
Development
Kanban
Lean Startup
Agile
Scrum
XP
The New New Product
Development...
Nonaka’s Scrum
Quote from the first
Scrum Book
• “Agile Software Development with Scrum” (by
Ken Schwaber, Mike Beedle) starts with the
f...
Copyright © 2005-2007 Kenji
HIRANABE, Some rights
16
http://www.publickey1.jp/blog/11/10_innovation_sprint_2011.html
Innovation Sprint 2011
Jeff Sutherland Ikujiro Nonaka
me
Nonaka’s Text Agile/Scrum (Software)
1993 Org. Patterns(by Jim Coplien) (at PLoP)
2001 “Agile Software Development with Sc...
Prof. Ikujiro Nonaka
1
The New New Product Development Game(HBR)
Scrum
Stop therelay race, take up rugby
2
The Knowledge C...
Where does “knowledge”
come from ?
(SECI-Model)
Copyright Nonaka I. 2010
Two Types of Knowledge
Spiral up throughSpiral up through
dynamic interactiondynamic interaction
...
http://www.flickr.com/photos/visitabudhabi/6708954439/
Tacit
Knowledge
Subjective and
experiential
knowledge that can
not ...
Explicit
Knowledge
Objective and
rational
knowledge that
can be expressed
in words,
sentences,
numbers, or
formulas (conte...
“Sticky” Information
Product developers need two types of information
in order to succeed at their work: need and
context-...
SECI Model
Explicit
Explicit
Tacit
Tacit Tacit
Explicit
Explicit
Tacit Socialization Externalization
Internalization Combi...
Copyright Nonaka I. 2010
Organizational Knowledge Creation
SECI Model
Sharing and creating
tacit knowledge
through direct
...
A Story
Source: http://panasonic.co.jp/ism/bakery/vol01/index.html
for this part. Read “Knowledge Creating Company” the bo...
Ms. Ikuko Tanaka
Current Title: Senior Engineer at Living Environment
Development Center
Ever since she joined the company...
First Internal Attempt
Failed miserably. Crust was overcooked leaving the
dough inside raw.
Bread is very sensitive. Pro...
At Osaka International Hotel
Apprenticed to the head baker
“A software engineer kneads dough and bakes bread,
exploring w...
“I was always watching the master to steal the way
he kneaded the dough and tried it myself. He not
only slaps but also tw...
SECI Model
Explicit
Explicit
Tacit
Tacit Tacit
Explicit
Explicit
Tacit Socialization Externalization
Internalization Combi...
Results
536,000 units in its first year.
Exported to the United States, West Germany, and Hong Kong. Later to Sweden,
Th...
Relationship with
Design Thinking
Design Thinking
“Design thinking is a human-centered approach to innovation that draws
from the designer's toolkit to inte...
IDEO Method Cards
There’s also an App !
SECI Model and Agile Practices
Explicit
Explicit
Tacit Tacit
Explicit
Explicit
Tacit Socialization Externalization
Interna...
Conveyer of
Knowledge
Scrum As Knowledge Creation Machine
E
E
T
T T
E
E
T
S E
I C
T
T
Created Knowledge
Knowledge about
How to create it
Knowled...
Copyright Nonaka I. 2009
Contemplation in Action:
Indwelling in Actuality with Deep Thinking
“I can see many things
when I...
Copyright Nonaka I. 2010
Concept Building: Dialoguing on the Spot
Soichiro Honda
Drawing on
the floor
Words and
actions
By...
What’s the product owner ?
The person(s) who had the first belief, should run through the whole process
As the conveyer of...
Prof. Ikujiro Nonaka
1
The New New Product Development Game(HBR)
Scrum
Stop the relay race, take up rugby
2
The Knowledge ...
One More Thing …
51
Do a Retreat!
FEEL…
Before you THINK
出所: Page, T. & J. Pimlott, eds., NAM(1988) P.10
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
People As the Conveyor of Knowledge at Agile Vietnam
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People As the Conveyor of Knowledge at Agile Vietnam

  1. 1. People as the Conveyor of Knowledge Leaning from Prof. Nonaka, Grandfather of Scrum ESM, Inc., & Change Vision, Inc. Kenji Hiranabe By Yasunobu Kawaguchi
  2. 2. RED CAP!
  3. 3. Kenji HIRANABE(1/2) • (co-)Translator of … OO, UML books Mind Map book XP/ Agile books • (co-)Author of … C++ book Scrum book Agile and Scrum: Collaborative Software Development That Connects Customers, Engineers and Management
  4. 4. Kenji HIRANABE(2/2) • CEO of Astah.net. • astah – UML editor – With Mind Map, ERD, SysML – http://astah. net/ – Runs on • PC, Mac, Linux, iPad
  5. 5. 5 Hello,! I’m from Japan.
  6. 6. Seven Samurai, 1954 Directed by Akira Kurosawa Starring Toshiro Mifune, … The Magnificent Seven, 1960 Directed by John Eliot Sturges Starring Yul Brynner, Steve McQueen,… http://noisepicnic.com/podcasts/double-bill/sevensamuraimagnificentseven
  7. 7. Start Wars, 1977 Directed by George Lucas Starring Harrison Ford http://screenaddict.wordpress.com/2010/02/22/the-hidden-fortress/ The Hidden Fortress, 1958 Directed by Akira Kurosawa Starring Toshiro Mifune, …
  8. 8. Japan’s Influence to Lean and Agile
  9. 9. Do you know where the word “Scrum” came from ?
  10. 10. Toyota Production System Lean Lean Software Development Kanban Lean Startup Agile Scrum XP The New New Product Development Game Four steps to the epiphany Agile and Lean Startup Patterns Manufacturing Industry in Japan 2013 Yasunobu Kawaguchi 1 2
  11. 11. Nonaka’s Scrum
  12. 12. Quote from the first Scrum Book • “Agile Software Development with Scrum” (by Ken Schwaber, Mike Beedle) starts with the following quote. The "relay race" approach to product development ... may conflict with the goals of maximum speed and flexibility. Instead a holistic or "rugby" approach – where the team tries to go the distance as a unit, passing the ball back and forth – may better serve today's competitive requirements. -- “The New New Product Development Game”
  13. 13. Copyright © 2005-2007 Kenji HIRANABE, Some rights 16
  14. 14. http://www.publickey1.jp/blog/11/10_innovation_sprint_2011.html Innovation Sprint 2011 Jeff Sutherland Ikujiro Nonaka me
  15. 15. Nonaka’s Text Agile/Scrum (Software) 1993 Org. Patterns(by Jim Coplien) (at PLoP) 2001 “Agile Software Development with Scrum” (by Ken Schwaber, Mike Beedle) “The Knowledge Creating Company”(HBR) 1991 SECI-model アメリカ海兵隊 (U.S. Marine) 1995 Fractal Organization 1994/1 First Sprint of Scrum by Jeff Sutherland Scrum Master 1994/2 Second Sprint of Scrum (with Cope’s Ideas) Daily Scrum “The New New Product Development Game” 1986 “Scrum” 2012 “Software in 30 days” “Wise Leadership”(HBR)   2010 Phronetic Leadership “Managing Flow”   2008 2001 “The Agile Manifesto” 2013 “ アジャイル開発とスクラム - ”顧客・技術・経営をつなぐ協調的ソフトウェエア開発 Collaborative Software Development That Connects Customers, Engineers, and Management 2011 Innovation Sprint
  16. 16. Prof. Ikujiro Nonaka 1 The New New Product Development Game(HBR) Scrum Stop therelay race, take up rugby 2 The Knowledge Creating Company SECI-model Spiral transformation of Explicit knowledge and Tacit knowledge 3 Managing Flow, The Wise Leadership(HBR) Phronesis The third knowledge type after Science (explicit knowledge) And art (tact knowledge) U.S. Marine Fractal Organization Self-similar structure at all levels 4
  17. 17. Where does “knowledge” come from ? (SECI-Model)
  18. 18. Copyright Nonaka I. 2010 Two Types of Knowledge Spiral up throughSpiral up through dynamic interactiondynamic interaction Analog-Digital SynthesisAnalog-Digital Synthesis Objective and rational knowledge that can be expressed in words, sentences, numbers, or formulas (context-free) Theoretical approach Problem solving Manuals Database Objective and rational knowledge that can be expressed in words, sentences, numbers, or formulas (context-free) Theoretical approach Problem solving Manuals Database Subjective and experiential knowledge that can not be expressed in words, sentences, numbers, or Formulas (Context-specific) Cognitive Skills beliefs images perspectives mental models Technical Skills craft know-how Subjective and experiential knowledge that can not be expressed in words, sentences, numbers, or Formulas (Context-specific) Cognitive Skills beliefs images perspectives mental models Technical Skills craft know-how Tacit KnowledgeTacit Knowledge Explicit KnowledgeExplicit Knowledge
  19. 19. http://www.flickr.com/photos/visitabudhabi/6708954439/ Tacit Knowledge Subjective and experiential knowledge that can not be expressed in words, sentences, numbers, or Formulas (Context- specific)
  20. 20. Explicit Knowledge Objective and rational knowledge that can be expressed in words, sentences, numbers, or formulas (context- free) http://www.flickr.com/photos/stuartpilbrow/4264302708/
  21. 21. “Sticky” Information Product developers need two types of information in order to succeed at their work: need and context-of-use information (generated by users) and generic solution information (often initially generated by manufacturers specializing in a particular type of solution) Bringing these two types of information together is not easy. Both need information and solution information are often very “sticky”—that is, costly to move from the site where the information was generated to other sites…. -- “Democratizing Innovation” (by Eric Von Hippel)
  22. 22. SECI Model Explicit Explicit Tacit Tacit Tacit Explicit Explicit Tacit Socialization Externalization Internalization Combination O G E I Environment Individual I G G G G Org. E I I I I I Group IE O Copyright Nonaka I. 2010
  23. 23. Copyright Nonaka I. 2010 Organizational Knowledge Creation SECI Model Sharing and creating tacit knowledge through direct experience I = Individual, G = Group, O = Organization, E = Environment Learning and acquiring new tacit knowledge in practice 1. Perceiving reality as it is 2. Sensing and Empathizing with others and the environment 3. Transferring of tacit knowledge 9. Embodying explicit knowledge through action and reflection 10. Using simulation and experiments Articulating tacit knowledge through dialogue and reflection 4. Articulating tacit knowledge using symbolic language 5. Translating tacit knowledge into a concept or prototype Systemizing and applying explicit knowledge and information 6. Gathering and integrating explicit knowledge 7. Breaking down the concept and finding relationships among the concepts 8. Editing and systemizing explicit knowledge Explicit Explicit Tacit Tacit Tacit Explicit Explicit Tacit Socialization Externalization Internalization Combination O G E I Environment Individual I G G G G Org. E I I I I I Group IE O
  24. 24. A Story Source: http://panasonic.co.jp/ism/bakery/vol01/index.html for this part. Read “Knowledge Creating Company” the book
  25. 25. Ms. Ikuko Tanaka Current Title: Senior Engineer at Living Environment Development Center Ever since she joined the company, she has involved in development of cooking software. “I have been studying cooking science, and I feel a calling in this job, that is development of cooking appliance software.” In 1984, 3 divisions Rice-Cooker Division”, Heating Appliances Division”, Rotation Machine“ “ “ Division” were integrated into New Cooking Appliances Division”.“ Let me do it! Matsushita Electric’s “Home Bakery”
  26. 26. First Internal Attempt Failed miserably. Crust was overcooked leaving the dough inside raw. Bread is very sensitive. Proper cooking time changes 1 hour if the temperature of the dough differs in 1°C Compared machine-kneaded dough and professional baker-kneaded dough using X rays.  →  But no meaningful data She proposed an idea… Let me work with “him” as an apprentice!
  27. 27. At Osaka International Hotel Apprenticed to the head baker “A software engineer kneads dough and bakes bread, exploring what is the best set of conditions, and the hardware engineer make a prototype that clears the conditions. With that prototype the software engineer make another try, and… this process repeats like playing catch obsessively.” I had eaten 5,000 piece of bread in those 3 years!
  28. 28. “I was always watching the master to steal the way he kneaded the dough and tried it myself. He not only slaps but also twists and stretches” the dough.“ When I found it, I went straight to the hardware engineer and talked about it.” This Twisting Stretch” is implemented (or“ transformed to explicit knowledge) as this Special Rib. “The rotated dough is trapped by this rib and this effect realized the master’s hand movements.” Tacit knowledge made Explicit
  29. 29. SECI Model Explicit Explicit Tacit Tacit Tacit Explicit Explicit Tacit Socialization Externalization Internalization Combination O G E I Environment Individual I G G G G Org. E I I I I I Group IE O Copyright Nonaka I. 2010
  30. 30. Results 536,000 units in its first year. Exported to the United States, West Germany, and Hong Kong. Later to Sweden, Thailand, Australia, and New Zealand. 1,000,000 units sold by the time competitors released their version. Users' voices to the engineers, fresh air to the Cooking Appliances Division. Inspired other divisions throughout Matsushita.
  31. 31. Relationship with Design Thinking
  32. 32. Design Thinking “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO
  33. 33. IDEO Method Cards
  34. 34. There’s also an App !
  35. 35. SECI Model and Agile Practices Explicit Explicit Tacit Tacit Explicit Explicit Tacit Socialization Externalization Internalization Combination Sprint DemoSprint Demo Visit UsersVisit Users Coding StandardCoding Standard Tacit Sprint PlanningSprint Planning Story WritingStory Writing Everything about Learning… Everything about Learning… Daily StandupDaily Standup Sit TogetherSit Together Pair ProgrammingPair Programming RetrospectivesRetrospectives
  36. 36. Conveyer of Knowledge
  37. 37. Scrum As Knowledge Creation Machine E E T T T E E T S E I C T T Created Knowledge Knowledge about How to create it Knowledge about User and Usage Growing Working Software Learning Scrum Team
  38. 38. Copyright Nonaka I. 2009 Contemplation in Action: Indwelling in Actuality with Deep Thinking “I can see many things when I see a machine. How can we maneuver through that curve? We should do this, we should do that.... Then I think about the next machine. We can make a faster machine if we think like this, and so on. It’s a natural progress into the next step.” - Soichiro Honda Source: Honda Motor Corporation (Picture at the Automobile Hall of Fame, Detroit) Copyright Nonaka I. 2010
  39. 39. Copyright Nonaka I. 2010 Concept Building: Dialoguing on the Spot Soichiro Honda Drawing on the floor Words and actions By articulating into language, we clearly understand what we are thinking Source: Honda Motor Corporation Automobile Hall of Fame (Detroit)
  40. 40. What’s the product owner ? The person(s) who had the first belief, should run through the whole process As the conveyer of knowledge.
  41. 41. Prof. Ikujiro Nonaka 1 The New New Product Development Game(HBR) Scrum Stop the relay race, take up rugby 2 The Knowledge Creating Company SECI-model Spiral transformation of Explicit knowledge and Tacit knowledge 3 Managing Flow, The Wise Leadership(HBR) Phronesis The third knowledge type after Science (explicit knowledge) And art (tact knowledge) U.S. Marine Fractal Organization Self-similar structure at all levels 4
  42. 42. One More Thing …
  43. 43. 51 Do a Retreat!
  44. 44. FEEL… Before you THINK
  45. 45. 出所: Page, T. & J. Pimlott, eds., NAM(1988) P.10
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