SHow Rakuten is planning to runtheir entire business in English s1180155 Toshiki Hiraide
Outline S Rakuten’s Business modelS History of RakutenS English is official Language in RakutenS The benefits of using EnglishS Goal of Rakuten
Rakuten’s Business model S Rakuten provides around 40 services encompassing EC,travel, banking, and securities business.S Rakuten services have shared information on successfulbusiness models, web designs, and marketing best practices.So, Rakuten Group can continually raiseservice levels and improve customersatisfaction.
History of Rakuten S In 1997, Founded as MDM Inc. by Hiroshi Mikitani.S In 1999, Rakuten Shopping Mall started operations.S In 2011, the company changed name to Rakuten Inc.S In 2011, the Rakuten group had a market capitalization ofUS$13 billion and about 10,000 employees worldwide.
English is official Language inRakuten(1) S Two years ago, Mikitani announced his decision to forceemployees to converse in English.S English skills will also be a factor in evaluations forpromotions.The policy will require the groups employees to haveEnglish communication abilities.
English is official Language inRakuten(2) S According to all of the group Rakuten, 70 to 80 percent ofmeetings are held in English.S the company’s target is only one-quarter of its regularemployees achieved a TOEIC score of 700.S Eventually, up to half its work force at companyheadquarters in Tokyo will be foreign nationals.
The benefits of using English S Rakuten can expand their business overseasS Deploying policies about foreign people easilyS Using English is a nice way to improve thecommunication ability of employees.
Goal of Rakuten S Mikitani said, Rakuten’s goal is to become theNo. 1 Internet service company in the world.S Rakuten which aims to become the worldslargest online service provider, has aggressivelygone after foreign businesses in recent years.
Sammary S State of nowThe Rakuten group had about 10,000 employees worldwide.S The strategiesThe Rakuten will require the groups employees to have Englishcommunication abilities.S The goalRakuten’s goal is to become the No. 1 Internet servicecompany in the world.
References S Rakutenglobal.rakuten.com/corp/careers/business/global/message.htmlS Wikioediahttp://en.wikipedia.org/wiki/RakutenS THE ASAHI SHIMBUNhttp://ajw.asahi.com/article/economy/business/AJ201206300064