Presentation5

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Presentation5

  1. 1. SHow Rakuten is planning to runtheir entire business in English s1180155 Toshiki Hiraide
  2. 2. Outline S  Rakuten’s Business modelS  History of RakutenS  English is official Language in RakutenS  The benefits of using EnglishS  Goal of Rakuten
  3. 3. Rakuten’s Business model S  Rakuten provides around 40 services encompassing EC,travel, banking, and securities business.S  Rakuten services have shared information on successfulbusiness models, web designs, and marketing best practices.So, Rakuten Group can continually raiseservice levels and improve customersatisfaction.
  4. 4. History of Rakuten S  In 1997, Founded as MDM Inc. by Hiroshi Mikitani.S  In 1999, Rakuten Shopping Mall started operations.S  In 2011, the company changed name to Rakuten Inc.S  In 2011, the Rakuten group had a market capitalization ofUS$13 billion and about 10,000 employees worldwide.
  5. 5. English is official Language inRakuten(1) S  Two years ago, Mikitani announced his decision to forceemployees to converse in English.S  English skills will also be a factor in evaluations forpromotions.The policy will require the groups employees to haveEnglish communication abilities.
  6. 6. English is official Language inRakuten(2) S  According to all of the group Rakuten, 70 to 80 percent ofmeetings are held in English.S  the company’s target is only one-quarter of its regularemployees achieved a TOEIC score of 700.S  Eventually, up to half its work force at companyheadquarters in Tokyo will be foreign nationals.
  7. 7. The benefits of using English S  Rakuten can expand their business overseasS  Deploying policies about foreign people easilyS  Using English is a nice way to improve thecommunication ability of employees.
  8. 8. Goal of Rakuten S  Mikitani said, Rakuten’s goal is to become theNo. 1 Internet service company in the world.S  Rakuten which aims to become the worldslargest online service provider, has aggressivelygone after foreign businesses in recent years.
  9. 9. Sammary S  State of nowThe Rakuten group had about 10,000 employees worldwide.S  The strategiesThe Rakuten will require the groups employees to have Englishcommunication abilities.S  The goalRakuten’s goal is to become the No. 1 Internet servicecompany in the world.
  10. 10. References S  Rakutenglobal.rakuten.com/corp/careers/business/global/message.htmlS  Wikioediahttp://en.wikipedia.org/wiki/RakutenS  THE ASAHI SHIMBUNhttp://ajw.asahi.com/article/economy/business/AJ201206300064

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