SMc.Donalds run theirbusiness in China? s1180155 Tishiki Hiraide
Outline S Comparison of China and U.SS History of McDonalds.S Mc.Donalds and KFC in ChinaS McDonalds China CEOs ideaS Service and Safety of Food of McDonaldsS Conclusion
Comparison of China and U.S. S China’s population is 1.3billon.There are 800 McDonalds restaurants in china.S U.S. population is 300 million.There are 13,000 McDonalds restaurants in U.S.More of China‘s populous than U.S. But McDonaldsrestaurant very few in china.That mean China is the most growing market of McDonalds.
History of McDonalds S In 1978, KFCs great success during a short period of timespurred McDonalds.S In 1990, the first 500 restaurants are opened in Shenzhen,China.S In 2004, there were 600 restaurants.S In 2005, first drive-through is opened in China.S In 2008, there were more than 1000 restaurants.
Mc.Donalds and KFC in China S KFC (Kentucky Fried Chicken Corporation) is oftenreferred as the rival of McDonalds.S There are more than 2,200 restaurants of KFC inChina.S This mean, There is already big market of KFC whenMcDonalds decided to deploy their stores in China.
McDonalds China CEOs idea Jeffrey Schwartz, McDonalds China CEO saysthat.We have a business model of getting better versusgetting bigger. Its not about you have how manyrestaurants, its about how many restaurants thatserve your customers well. Its not about how big,its about how good and how you run yourbusiness. "China wins, we win"
Service of McDonalds The delicious burgers, crispy French friesand icy milk shakes, there was the image ofan affable and farcical Ronald McDonald,the striking yellow, red and blue decor, thesmiling attendants and the quick service, insharp contrast to poor service consumershad long endured at local restaurants.
Safety of Food of McDonalds S Especially food of safety is important.S One of advantage that Side of safety of food ofMcDonalds.S McDonalds have hand washing stations and handsanitizer right out for safety of food. This is big advantage from other restaurants in China.
Conclusion S China is the most developed market forMcDonalds.S They have history of developing with KFC.S McDonalds is convenient, cheap and tasty.That is big advantage from other restaurantsin China.
References S McDonalds has a big appetite for Chinahttp://www.nbcnews.com/id/26226387/ns/business-cnb_tv/#.UaruZ-ui4hTS McDonalds growing in Chinahttp://www.chinadaily.com.cn/business/2008-09/08/content_7007412.htm