Olive Garden final presentation

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Olive Garden final presentation

  1. 1. By: Nick Hintz
  2. 2. Company Background
  3. 3. Campaign • Wine tasting - $50 • Free appetizers • Donation to CHARITY
  4. 4. Sample Ad Spokespeople Joe Montana Mike Ditka Martha Stewart
  5. 5. The Big Idea
  6. 6. Target Audience • Middle-class families/couples • Affordable, yet still classy
  7. 7. Tools & Tactics
  8. 8. Key Performance Indicators • Google Analytics • Olive Garden Sales (specifically appetizers & wine) • New Keywords
  9. 9. Budget • Pay-Per-Click = $60,000/month • Wine/Appetizer Costs = $60,000 • Hosting/Maintenance of event = $15,000 • Agency Fees = $3,000 • Total Cost = $258,000
  10. 10. Summary • Olive Garden Wine Tasting • Unlimited Food/Wine • Approximate Donation from Fundraiser = $75,000 + Sales

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