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Online Marketing Capability Presentation

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Online Marketing Capability Presentation

  1. 1. Online Marketing presentation by Hinduja Interactive
  2. 2. Online Marketing <ul><li>Social Media Marketing including social software </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Identifying & managing relationships with bloggers </li></ul><ul><li>Social bookmarking & tagging </li></ul>While the world of online marketing starts & ends with media buying & campaign execution for many digital agencies, our thoughts have remained old school as far as online marketing is concerned. For the last 10 years, we have been experts at Guerilla Marketing. <ul><li>Managing video content with tags </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Display Advertising </li></ul><ul><li>E Campaign Management </li></ul><ul><li>Newsletter Marketing </li></ul>Our Services The Leela Moksha Yug Access Carrot Banana Peach HSBC Environment Campaign HSBC Online Banking Tata AIG campaign Our Work
  3. 3. Search Engine Optimization
  4. 4. Search Rankings for Competitive Keywords <ul><li>Hospitality related keywords have always been highly competitive. Here’s just one example of our client Leela ranking at the no.1 spot. </li></ul>Online Marketing
  5. 5. Search rankings for Mokshs Yug Access (Micro Finance) <ul><li>For less competitive keywords, we not only ensure the 1 st spot, but as for this keyword, 7 out of the 10 results on the home page! </li></ul>Online Marketing
  6. 6. Search rankings for Carrot Banana Peach <ul><li>While Yoga has been taking the world by storm, yoga wear & yoga studios fight it out for keywords related to the industry. Our client ranks second for a generic industry keyword here. </li></ul>Online Marketing
  7. 7. Web PR activities for The Leela <ul><li>When security concerns after the 26/11 terror attack in Mumbai, India led to 90% reductions in reservations, we changed the focus of our SEO to address the concerns of online bookers. The 6 th result on the page leads to assurances by the hotel on its safety measures. </li></ul>Web PR
  8. 8. Analysis & Report formats <ul><li>Innovative reporting formats ensures that the top management makes sense of the otherwise jargon heavy online world. </li></ul>Analytics & Reporting
  9. 9. Analysis & Report formats <ul><li>Talking in the language of the business has been one of the strengths of Hinduja Interactive. </li></ul><ul><li>Search Engines </li></ul><ul><li>‘ Search & Find’ cases </li></ul><ul><li>Google drives 85% of the traffic </li></ul><ul><li>Already features in results for “online trading” & share market </li></ul><ul><li>Direct Traffic </li></ul><ul><li>1094 visitors came to the website by accessing their bookmarks </li></ul><ul><li>1211 visitors typed the URL in the browser </li></ul><ul><li>Referrals </li></ul><ul><li>Approximately 1200 users clicked on a newsletter link to arrive on the site </li></ul><ul><li>No referring websites </li></ul><ul><li>26 websites link to kotaksecurities.com, but does not drive any traffic </li></ul><ul><li>Steady source of traffic </li></ul><ul><li>Pull marketing </li></ul><ul><li>High conversion ratios </li></ul><ul><li>A measure of branding </li></ul><ul><li>Highlight website address in offline communications </li></ul><ul><li>Remind users to bookmark the site </li></ul><ul><li>A strong traffic driver in the Web 2.0 world </li></ul><ul><li>Popular blogs can drive more traffic for free than an expensive PPC campaign </li></ul>Stat Speak Significance Analytics & Reporting
  10. 10. Social Media Marketing
  11. 11. Facebooking <ul><li>Facebook Fan Page creation (both default & FBML) </li></ul><ul><li>Registering vanity URLs </li></ul><ul><li>Managing the group </li></ul><ul><li>Facebook badge </li></ul><ul><li>Active Fan Page (Text, Photos, Videos) </li></ul><ul><li>Private messaging (Inbox) </li></ul><ul><li>Facebook Advertising (CPC/ CPM) </li></ul><ul><li>Quizzes/ Polls </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Facebook Share </li></ul><ul><li>Facebook Fan Box </li></ul>
  12. 12. Blogosphere <ul><li>Design & create blogs </li></ul><ul><li>Search engine optimization of the blog </li></ul><ul><li>Write content & update the blog regularly </li></ul><ul><li>Integrated the blog in the facebook profile </li></ul><ul><li>(Facebook Notes application can be used to display the blog content) </li></ul><ul><li>Facebook announcement every time the blog is updated </li></ul><ul><li>Users can use RSS feed or subscribe to this blog to receive updates </li></ul><ul><li>Rationale </li></ul><ul><ul><li>Helps interacting with the customer </li></ul></ul><ul><ul><li>Instrumental in receiving feedback </li></ul></ul><ul><ul><li>Frequent updations to site content </li></ul></ul>
  13. 13. BLOG Integration of blog with Facebook which can be also updated to the users using RSS feed
  14. 14. Tweeting <ul><li>This can be used to network with comparatively more serious audience </li></ul><ul><li>Important announcements and information can be sent as tweets </li></ul><ul><li>What we do: </li></ul><ul><ul><li>Create official twitter account & tweet from it </li></ul></ul><ul><ul><li>Create backgrounds & change them every month </li></ul></ul><ul><ul><li>Create personal accounts for positive discussions </li></ul></ul><ul><ul><li>Address each user's grievance (with timely support from the client) </li></ul></ul><ul><ul><li>Follow users discussing the brand </li></ul></ul><ul><ul><li>Provide reference links & direct them to positive press article </li></ul></ul>
  15. 15. Youtube Channel <ul><li>Exclusive channel can be created </li></ul><ul><li>This can be seeded with lot of interesting videos </li></ul><ul><li>What we do: </li></ul><ul><ul><li>Mark videos as “Favorite” </li></ul></ul><ul><ul><li>Comment on videos </li></ul></ul><ul><ul><li>Get Subscribers </li></ul></ul><ul><ul><li>Youtube search optimization </li></ul></ul><ul><ul><li>Share channel </li></ul></ul><ul><ul><li>Add Title, Description, Tags(keywords), Background color, Background Image </li></ul></ul>
  16. 16. Linkedin Presence <ul><li>Reach out to a B2B audience </li></ul><ul><li>Influence decision makers </li></ul><ul><li>Display thought leadership </li></ul><ul><li>Attract the right talent </li></ul><ul><li>What we do: </li></ul><ul><ul><li>Create company profile </li></ul></ul><ul><ul><li>Search & add decision makers </li></ul></ul><ul><ul><li>Create groups </li></ul></ul><ul><ul><li>Participate in other groups </li></ul></ul><ul><ul><li>Answers (Q&A) </li></ul></ul><ul><ul><li>Use applications </li></ul></ul><ul><ul><li>Network statistics analysis & reporting </li></ul></ul>
  17. 17. Case Studies presentation by Hinduja Interactive
  18. 18. Watch India
  19. 19. Watch India <ul><li>WatchIndia . TV  brings Indian TV  online with 50+  Indian TV  Channels of different genres broadcasted live from India </li></ul><ul><li>Objective </li></ul><ul><ul><li>To promote Watch India channel to the NRI audience </li></ul></ul><ul><ul><li>Get users to take a free trial of the service </li></ul></ul><ul><li>Challenges </li></ul><ul><ul><li>Watch india had very little visibility online (general +social media space) </li></ul></ul><ul><ul><li>They were in the process of building interesting bouquet of channels </li></ul></ul><ul><ul><li>Credit card details have to be provided to use the trial </li></ul></ul><ul><ul><li>The channels were multilingual </li></ul></ul><ul><ul><li>Niche class of audience had to be targeted (only NRIs) </li></ul></ul>
  20. 20. Execution <ul><li>Accounts were created on Facebook ,Youtube and Twitter </li></ul><ul><li>Content was seeded regularly in all the above Social media channels </li></ul><ul><li>Facebook & Twitter </li></ul><ul><ul><li>We acted as a program guide updating people about what is happening on which program along with providing the schedule for these programs </li></ul></ul><ul><ul><li>We continuously worked towards driving traffic to the main site by posted links to the landing for free trial </li></ul></ul><ul><ul><li>We tracked the traffic and leads generated using google analytics </li></ul></ul><ul><ul><li>Product updated about the different packages were posted regularly </li></ul></ul><ul><ul><li>We regularly updated interesting video cuts of programs of various channels </li></ul></ul><ul><li>We kept the youtube channel updated with interesting videos and gave links to drive traffic to the main site </li></ul><ul><li>We suggested changes on the landing page to increase conversion </li></ul>
  21. 21. Watch India Profile Page
  22. 22. Watch India Fan page
  23. 23. Watch India Fan page - Info section
  24. 24. Watch India Fan page - Video section
  25. 25. Watch India You Tube Channel
  26. 26. Watch India Twitter Account
  27. 27. Tabularasa Music
  28. 28. Tabularasa Music <ul><li>Objective </li></ul><ul><ul><li>To promote the Audition and workshop to the music lovers across india so that they register for the workshop in large numbers </li></ul></ul><ul><li>Challenges </li></ul><ul><ul><li>Project can for execution at a very short notice just 12 days before the event </li></ul></ul><ul><li>Execution (only Facebook) </li></ul><ul><ul><li>We created tabularasa profile and group </li></ul></ul><ul><ul><li>There was a event page already created for the event which we promoted </li></ul></ul><ul><ul><li>We targeted all the college groups music group ,rock group, guitar groups and posted the event information on all these groups </li></ul></ul><ul><ul><li>We interacted with the online users and solved their queries about the event </li></ul></ul>
  29. 29. Tabularasa Music Profile Page
  30. 30. Tabularasa Music Event Page
  31. 31. Teen Patti – The Movie
  32. 32. Teen Patti <ul><li>Objective </li></ul><ul><ul><li>to promote and create a buzz about the move using the online medium and keep the users involved till the release of the movie </li></ul></ul><ul><li>Challenges </li></ul><ul><ul><li>Limited duration for the movie promotion </li></ul></ul><ul><ul><li>Presence in the offline was minimal where we started the online promotions </li></ul></ul><ul><ul><li>Exclusive </li></ul></ul>
  33. 33. Execution <ul><li>Social media channels used were facebook ,twitter,youtube and orkut </li></ul><ul><li>Updated the FB page on an hourly basis </li></ul><ul><li>Interacted continuously with fans through information,contest and responding to their comments </li></ul><ul><li>Posted daily exclusive photos/videos/Making /uncut/behind the scenes for users to keep coming back </li></ul><ul><li>Release photographs of Events and press coverage's as they happen </li></ul><ul><li>Introduced debutants to the users and gave exclusive information on debutants like (favorites/dream co-stars etc ) for excitement </li></ul><ul><li>Developed Application like - Are you being played ? & Gambology for viral effect and involvement of the fans </li></ul>
  34. 34. Execution contd. <ul><li>Worked on contest of 2 types </li></ul><ul><ul><li>Contest with merchandizes as prizes like first person to comment on FB after watching the teen patti’s first theatrical online </li></ul></ul><ul><ul><li>General involvement contest without prizes like one word to describe Shraddha Kapoor or Amithabh Bacchan </li></ul></ul><ul><li>Created Press releases for the online media </li></ul><ul><li>Struck deals </li></ul><ul><ul><li>Promotional deals with radio channel </li></ul></ul><ul><ul><li>Email Promotions with corporates </li></ul></ul><ul><ul><li>Barter deals with major Indian portals </li></ul></ul><ul><li>Continuously uploaded videos on youtube channel to keep the users involved </li></ul><ul><li>Few selected activities form FB were taken on to Orkut and twitter </li></ul>
  35. 35. Achievements <ul><li>Got youtube “Most subscribed” and “Most viewed ranking” on weekly and monthly basis (best rank 14 th for most viewed channel) </li></ul><ul><li>On Facebook created a base of over 4000 fans in a span of 1 month </li></ul><ul><li>Got 200+ followers on Twitter in a span of 1 month </li></ul><ul><li>Struck multiple types of promotional deals </li></ul><ul><li>Executed the campaign in the limited time period </li></ul>
  36. 36. Teen Patti – Fan page
  37. 37. Teen Patti – Strike A pose contest
  38. 38. Teen Patti – Cast & Crew Information
  39. 39. Teen Patti – Events & Gossip Section
  40. 40. Teen Patti – Photograph Admin & Fan
  41. 41. Teen Patti – Video Section
  42. 42. Teen Patti – You tube Channel
  43. 43. Teen Patti – Twitter Account
  44. 44. Teen Patti – Group Info section
  45. 45. Teen Patti – Group Wall Discussion
  46. 46. Teen Patti – Group Discussion
  47. 47. Teen Patti – Group Press release updates
  48. 48. Teen Patti – Group – New video releases
  49. 49. Teen Patti – Games Gamabology
  50. 50. Teen Patti – Games Are you being played?
  51. 51. Teen Patti – Games update on fan profile
  52. 52. Thank You

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