Quantitative insights gathered through online analytics can contribute greatly to the design and optimisation of online experience architectures.
Analytical techniques can be put in use to understand
- Who is really using the site
- What they are using it for
- How well the site responds
- What needs changing to enhance the experience
These insights not only provide you with behavioural profiles of users for consideration throughout the design process but also can help you make important decisions on content classification, labelling, page layout and interaction design.
During the design process, you don’t need to rule out all design options to reach a single solution. Through multivariate testing (MVT), it is possible to test various options real time (and with real users) to find the optimal solution.
The success of an Experience Architect depends on the business impact of their architecture. Quantitative techniques can be used in benchmarking before and after performances of a website demonstrating the impact of the new architecture.