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Infographic HiMedia Mobvious Mobile_in_Western_Europe_dec2014

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Mobvious, the mobile sales house of HiMedia, presents its infographic based on data from reserach firms such as eMarketer. This infographic shows the explosion in the use of mobile devices (smartphones, tablets), which are now an integral part of our daily lives. These changes in consumers’ behavior have a beneficial impact on the advertising market and the online payments market.

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Infographic HiMedia Mobvious Mobile_in_Western_Europe_dec2014

  1. 1. MOBILE IS A KEY DRIVER OF DIGITAL GROWTH IN WESTERN EUROPE MOBILE USAGE CONTINUES TO GROW STRONGLY Internet & mobile internet user growth in Western Europe (in million) 295 303 308 313 316 319 168 201 234 258 277 289 2013 2014 2015 2016 2017 2018 Internet trac by platform in Europe 97% 93% 3% 86% 73% 7% 27% 14% 2011 2012 2013 2014 Internet Users Mobile Phone internet Users Computer Mobile (smartphone, tablet) MOBILE IS THE FASTEST-GROWING SEGMENT OF DIGITAL ADVERTISING +118% in 2014 Mobile advertising spending growth in Western Europe +32% Mobile is growing 10-fold faster than total digital ad spending in 2014 x10 +11.2% +118% Mobile advertising will account for 1/3 of all digital advertising spending in 2015 Mobile Internet ad spending share of total digital ad spending in Western Europe 12.2% 24% 33.8% 43.5% MOBILE SHOPPING DRIVES WESTERN EUROPEAN RETAIL E-COMMERCE SALES +345% M-commerce growth during the Christmas season in Western Europe 53.7% 63.4% 2013 2014 2015 2016 2017 2018 22.3% of online Christmas sales will occur on mobile this year +118% +57% +40% Sources : eMarketer, StatCounter, Retailmenot

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