Tourist Area Lifecycle

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Destination, Lifecycle, Tourist Destination

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Tourist Area Lifecycle

  1. 1. Tourist Destinations Tourist Area Life Cycle
  2. 2. Tourist Area Life Cycle <ul><li>A tourist destination is a city, town resort or area the economy of which is dependent to a significant extent on the revenues accruing from it </li></ul><ul><li>The destination is a grouping of products – not one </li></ul><ul><li>Destinations like product’s experience life cycles </li></ul>
  3. 3. Product Life Cycle
  4. 4. Tourist Area Life Cycle
  5. 5. TALC - Phases <ul><li>Exploration </li></ul><ul><ul><li>The new tourist product/s is introduced </li></ul></ul><ul><ul><li>A small number of visitors start coming </li></ul></ul><ul><li>Involvement </li></ul><ul><ul><li>Identifiable tourist season begins to emerge </li></ul></ul><ul><ul><li>Visitor numbers start building </li></ul></ul><ul><ul><li>Impacts start to become apparent </li></ul></ul>
  6. 6. Phases <ul><li>Development </li></ul><ul><ul><li>Public policy and investment is required if destination is to sustain continuing development </li></ul></ul><ul><li>Consolidation </li></ul><ul><ul><li>Visitor numbers continue to increase </li></ul></ul><ul><ul><li>Tourist services are provided by large national or international companies </li></ul></ul><ul><ul><li>Local operators still play a role </li></ul></ul>
  7. 7. Phases <ul><li>Stagnation </li></ul><ul><ul><li>Critical point – decisions have to be made </li></ul></ul><ul><ul><li>Visitor numbers peak </li></ul></ul><ul><ul><li>Visitors attracted by familiarity and extensive facilities </li></ul></ul><ul><ul><li>Promotion is needed </li></ul></ul><ul><ul><li>Adaptation of products and markets </li></ul></ul>
  8. 8. Phases <ul><li>Decline or ? </li></ul><ul><ul><li>Visitor numbers fall </li></ul></ul><ul><ul><li>Move down market </li></ul></ul><ul><ul><li>More promotion to meet capacity </li></ul></ul><ul><ul><li>Decline or rejuvenation? </li></ul></ul>
  9. 9. TALC Model <ul><li>Weakness </li></ul><ul><ul><li>It is a resort model </li></ul></ul><ul><ul><li>Progress through the life cycle is not inevitable </li></ul></ul><ul><ul><li>Places are not natural organisms – need not die </li></ul></ul>
  10. 10. Host Community <ul><li>As destinations go through a life cycle so to do the host community </li></ul>http://flickr.com/photos/foxspain/3293845578/
  11. 11. Irridex Model – Doxey 1975 <ul><li>Euphoria : Visitors are welcome and there is little planning </li></ul><ul><li>Apathy : Visitors are taken for granted and contact becomes more formal </li></ul><ul><li>Annoyance : Saturation is approached and the local people have misgivings. Planners attempt to control via increasing infrastructure rather than limiting growth </li></ul><ul><li>Antagonism Open expression of irritation and planning is remedial yet promotion is increased to offset the deteriorating reputation of the resort </li></ul>

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