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Case Study Project OP 09

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Case Study Project OP 09

  1. 1. Work-based Research Project: researchandworkbasedproject.wordpress.com Hillary Jenkins, Otago Polytechnic 2008 Case Study
  2. 2. Case study <ul><li>What is a case study? </li></ul><ul><li>Read the outline from the PDF below </li></ul><ul><li>www.gttp.org/docs/HowToWriteAGoodCase.pdf </li></ul><ul><li>Now think about where you are going on work placement </li></ul><ul><li>You will have one week to assess what you will base your case study on </li></ul>
  3. 3. <ul><ul><li>Setting objectives </li></ul></ul><ul><ul><li>Starting promptly </li></ul></ul><ul><ul><li>Defining the problem </li></ul></ul><ul><ul><li>Search for and evaluating information </li></ul></ul><ul><ul><li>Solving the case </li></ul></ul>Five step approach
  4. 4. Case study <ul><li>During that week you can start gathering information on the organisation you are working for: </li></ul><ul><ul><li>How big </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>How many staff </li></ul></ul><ul><ul><li>Is it a service or a product…or both </li></ul></ul>
  5. 5. Starting promptly <ul><li>Search for relevant background information </li></ul><ul><li>Collect anything which may help your analysis </li></ul><ul><li>http://www.tourismnewzealand.com/ </li></ul>
  6. 6. Case study <ul><li>Now start thinking about concepts within the organisation: </li></ul><ul><ul><li>Marketing – 7P’s </li></ul></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Ownership </li></ul></ul><ul><ul><li>Standardisation </li></ul></ul><ul><ul><li>Operating systems </li></ul></ul><ul><ul><li>Environmental practice </li></ul></ul><ul><ul><li>Human resources </li></ul></ul>
  7. 7. Case study <ul><li>Is there an area you would like to investigate further </li></ul><ul><li>Or better still is there an area the organisation would like you to look at </li></ul><ul><li>Remember your goal is to seek out a problem or issue and offer ways to assist with this </li></ul>
  8. 8. Subject <ul><li>Ok – so you have decided to study marketing promotion in the organisation where you are placed </li></ul><ul><li>There seems to be a problem with the current promotional techniques not really reaching the target audience </li></ul><ul><li>Here you have the topic of your case study and the problem you need to define </li></ul>
  9. 9. Start putting it together <ul><li>Now go back to the resource on writing a case study and follow the steps </li></ul><ul><li>http://www.gttp.org/docs/HowToWriteAGoodCase.pdf </li></ul>
  10. 10. Presenting the Case study <ul><li>You need to present your case study both </li></ul><ul><ul><li>Orally and in written form </li></ul></ul><ul><li>Here are the steps to complete this </li></ul>
  11. 11. Case Analysis <ul><li>Background section – explain your case topic and describe the organisation, the products and or service. Relate this to the current market position </li></ul><ul><li>Problem identification – clearly identify the central problem of the case </li></ul><ul><li>Critical evaluation of the problem – use your practical information and relevant market concepts to evaluate the problem </li></ul>
  12. 12. Case analysis <ul><li>Potential solutions – discuss the possible solutions and their strengths and weaknesses </li></ul><ul><li>Your solution and conclusion – choose the best solution and explain why </li></ul><ul><li>Summary – briefly summarise your case topic, your analysis and your solution </li></ul>
  13. 13. Case analysis <ul><li>Within each section organise your material logically – the parts make up the whole </li></ul><ul><li>In your visual presentation – apply the techniques for interpretation </li></ul><ul><li>Remember to try out your presentation on someone and ask for feedback </li></ul>
  14. 14. Remember: <ul><li>All work is to be presented: </li></ul><ul><ul><li>Professionally </li></ul></ul><ul><ul><li>Any written material is </li></ul></ul><ul><ul><ul><li>Bound </li></ul></ul></ul><ul><ul><ul><li>Spell checked </li></ul></ul></ul><ul><ul><ul><li>Makes sense </li></ul></ul></ul><ul><ul><ul><li>Factually correct </li></ul></ul></ul><ul><ul><ul><li>referenced </li></ul></ul></ul>

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