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This dynamic session will showcase how three universities in Mississippi promoted and participated in the “Created Equal: America’s Civil Rights Struggle” grant. This film and discussion series is part of the National Endowment for the Humanities’ and the Gilder Lehrman Institute of American History’s effort to continue the conversation about civil rights and equality in the United States. Participants will learn about the grant process, challenges and highlights from the events, and lessons learned through collaboration. In addition to the films and their follow-up discussions, the libraries offered supplemental programming and used social media to garner more publicity and generate more discussion for these events. We will discuss the in-person methods and media outlets used to keep the conversation about civil rights going on our respective campuses, and will discuss how outreach and social media factored in the evaluation of our efforts and the planning for future programming.