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Lean UX and usability testing

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DIY usability testing for startups

Published in: Internet, Technology, Design
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Lean UX and usability testing

  1. 1. Hilla Manor
  2. 2. hilla145@gmail.com
  3. 3. • I know I need good UX. Now what? • Lean UX • DIY Usability Testing
  4. 4. airbnb
  5. 5. doulingo
  6. 6. tinder
  7. 7. Validating hypotheses
  8. 8. + Learn Wireframe + Design + Development Wireframe + Design + +Implementation Wireframe + Design Test Wireframe + Research Test + Analytics Test +Analytics+ A/B testing Test + Learn + Learn
  9. 9. Remote - Data • Mouse movement tracking tools (clicktale) • Analytics • A/B testing Local - users • Eye tracking tools • Heuristic evaluation • Usability testing
  10. 10. Learnability Efficiency Safety Satisfaction
  11. 11. Product
  12. 12. Location
  13. 13. 2 Testers
  14. 14. Participants
  15. 15. • Hey! No mothers Recruiting Participants • First time users • Real potential users • 4-6 participants
  16. 16. Form
  17. 17. Camera
  18. 18. • It's not you it's us • Think aloud • State before a click • I can't speak
  19. 19. CommentsSeen Home Page First Eye On 1st Action 2nd Action 3rd Action Element 1 Element 2 Element 3
  20. 20. 1st Action First eye on 2nd Action 3rd Action
  21. 21. 1st Action First eye on 2nd Action 3rd Action CommentsSeen Home Page Didn’t finish reading the sub-title First Eye On 1st Action 2nd Action 3rd Action Search Bar Distance from… Find a Meetup Meetups are Search bar Calendar V X V Brows meetups Tried to place mouse on boxes to get more info Did not see the interactive option Didn't understand the difference from "search"
  22. 22. • 1 - ignore. 2 - don’t ignore • Focus • Flow • Clarity • Remove to improve • Hypothesis reality check
  23. 23. Do • Let your participant fail • Ask open ended questions • Write down exact notes • Ask “what are you thinking?” Don’t • Guide your participant • Answer questions until the end • Ask too many questions • Take it personally
  24. 24. Stay in touch: Hilla Manor hilla145@gmail.com

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