Keynote ALM Days 2012 - Combining Design and Development

987 views

Published on

1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total views
987
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Keynote ALM Days 2012 - Combining Design and Development

  1. 1. Design DevCOMBINING DESIGN AND DEVELOPMENT TOBIAS HILDENBRAND | SAP AG | 28 NOVEMBER 2012
  2. 2. WHAT DOES SAP DO? © SAP 2012 | 2
  3. 3. © SAP 2012 | 3
  4. 4. WHERE DO WE COME FROM? © SAP 2012 | 4
  5. 5. Source: SAP© SAP 2012 | 5 40 YEARS OF SAP…
  6. 6. Analyze Design Code Test Fear of delivery Year 1 Year 2 Year 3 Year 4© SAP 2012 | 6 THE WATERFALL – A BUREAUCRATIC APPROACH
  7. 7. Detailed Specification Idea Whitepaper© SAP 2012 | 7 SCIENTIFIC ANALYSIS – A “STRAIGHT-FORWARD” WAY
  8. 8. WHERE ARE WE TODAY? © SAP 2012 | 8
  9. 9. Scrum Chief Product Teams product team backlog release backlog sprint backlog© SAP 2012 | 9 OUR DELIVERY IS MORE RELIABLE AND EFFICIENT TODAY
  10. 10. Split organization Split work into teams Split time Risk Deliver more frequently Risk Retrospectives© SAP 2012 | 10 SCRUM REDUCES PROJECT RISKS DRAMATICALLY
  11. 11. 2. Partnership 3. Mutual Trust 1. Personal 3. Shared Purpose 5. CollaborationResponsibility Mindset© SAP 2012 | 11 SCRUM IS PEOPLE-CENTRIC AND FOSTERS COLLABORATION
  12. 12. © SAP 2012 | 12 SCRUM IMPLEMENTS MOST PRINCIPLES OF LEAN
  13. 13. © SAP 2012 | 13 …ON THE TEAM LEVEL – LARGE-SCALE LEAN MEANS MORE
  14. 14. (JIT = Just-in-Time)© SAP 2012 | 14 HOW DO YOU KNOW WHETHER LEAN WORKS?
  15. 15. HOWEVER, “BUILDINGSOMETHING NOBODY WANTSIS THE ULTIMATE FORM OFWASTE.” – ERIC RIES (2008) © SAP 2012 | 15
  16. 16. Feasibility Viability Innovation Desirability© SAP 2012 | 16 BUT, HOW TO HIT THE “SWEET SPOT” OF INNOVATION?
  17. 17. ‘‘A DEVELOPER NEEDS TO BE CURIOUS AND ALSO DEVELOP EMPATHY FOR END USERS“ Source: interview with SAP co-founder Hasso Plattner (2012) © SAP 2012 | 17
  18. 18. © SAP 2012 | 18 COMPLEMENTING LEAN & AGILE WITH “DESIGN THINKING”
  19. 19. WHAT IS DESIGN THINKING? © SAP 2012 | 19
  20. 20. Iterative Approach Required Space Right People© SAP 2012 | 20 DESIGN THINKING “PREREQUISITES”
  21. 21. Problem Space Solution Space© SAP 2012 | 21 SAP‘S ITERATIVE DESIGN THINKING APPROACH
  22. 22. “What innovation boils down to is one per cent inspiration and ninety-nine per cent perspiration.” – Thomas Edison© SAP 2012 | 22
  23. 23. Implementation© SAP 2012 | 23 PRODUCT INNOVATION = DESIGN AND DEVELOPMENT
  24. 24. © SAP 2012 | 24 ENTERPRISE SOFTWARE PRODUCT INNOVATION
  25. 25. Feasibility Viability? Innovation Desirability© SAP 2012 | 25 …BUT WHAT ABOUT THE ECONOMIC PERSPECTIVE?
  26. 26. WHAT CAN LARGE ENTERPRISES LEARN FROM STARTUPS ? © SAP 2012 | 26
  27. 27. Source: Ash Maurya (2012) – Running Lean© SAP 2012 | 27 TAKE A ECONOMIC VIEW & TURN ASSUMPTIONS INTO FACTS
  28. 28. Iterate… …but beware of ”vanity metrics”! Source: Eric Ries (2011) – The Lean Startup© SAP 2012 | 28 VALIDATED LEARNING INCLUDING THE ECONOMIC VIEW
  29. 29. Problem Space Solution Space Based on: Tim Brown (2009) – Change by Design© SAP 2012 | 29 ITERATIVELY CREATING CHOICES AND MAKING CHOICES
  30. 30. Source: Ash Maurya (2012) – Running Lean© SAP 2012 | 30 EVOLVE ENTIRE BUSINESS MODELS, NOT JUST PRODUCTS
  31. 31. Customer Customer Customer “Company Discovery Validation Creation Building” Source: Steve Blank (2012) – The Startup Owners’ Manual© SAP 2012 | 31 EVEN LARGE ENTERPRISES CAN LEARN FROM STARTUPS
  32. 32. CONCLUSIONS – AS OF TODAY… © SAP 2012 | 32
  33. 33. Design Thinking and Lean and Agile Customer Development Product Development Set of shared values and principles© SAP 2012 | 33 COMBINING DESIGN AND DEVELOPMENT

×