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Gcsv 2011 taking social media to the next step-andrew hoffman
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Managing the politics of content
- 1. Photo by Nicholas Green on Unsplash
- 2. Photo by Yvette de Wit on Unsplash
- 3. Why?
- 4. Managing the Politics of Content Hilary Marsh UX Content Design NYC Meetup, May 2020 Photo by Ronda Darby on Unsplash
- 5. Content Photo byLacie SlezakonUnsplash
- 6. I don’t mean web pages blog posts apps videos social media channels
- 7. Content is the way our work is manifested in the world
- 8. Products Services Programs Research Events Advocacy Information Tools
- 9. My Products My Services My Programs My Research My Events My Advocacy My Information My Tools
- 10. https://www.flickr.com/photos/lentini/14112670288/
- 11. By Lorie Shaull [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], from Wikimedia Commons
- 12. #WOCinTech Chat Content strategy is an HR issue
- 13. globalviews.com
- 14. Photo by Greta Farnedi on Unsplash
- 15. https://cpacphoto.org/souptonuts/
- 16. Photo by Fancycrave on Unsplash
- 17. Photo by Ivana Cajina on Unsplash A new vision
- 18. 1. Listen
- 19. https://progressiveconflictsolutions.com /thich-nhat-hanh-on-listening/
- 20. 2. Help them understand the audience
- 21. Photo by Michele Bergami on Unsplash “We do not see things as they are, we see them as we are.” —Anaïs Nin
- 22. “Users don’t care about your org chart.” —Lou Rosenfeld
- 23. “Users don’t care about your org chart.” —Lou Rosenfeld Author, Information Architecture for the World Wide Web
- 24. takeaway: Information without the right context is not helpful to the audience.
- 25. subject- matter expertise content presentation and sharing expertise 3. Cultivate a spirit of partnership
- 26. content presentation and sharing expertise product expertise event expertise advocacy expertise research expertise course development expertise
- 27. content presentation and sharing expertise product expertise event expertise advocacy expertise research expertise course development expertise customer satisfaction expertise marketing expertise education expertise program expertise
- 28. product expertise event expertise advocacy expertise research expertisecustomer satisfaction expertise marketing expertise education expertise program expertise content presentation and sharing expertise
- 29. product expertise event expertise advocacy expertise research expertisecustomer satisfaction expertise marketing expertise education expertise program expertise content presentation and sharing expertise
- 30. product expertise event expertise advocacy expertise research expertisecustomer satisfaction expertise marketing expertise education expertise program expertise content presentation and sharing expertise
- 31. http://chuckclose.com/ work253_zoom.html
- 32. 4. Co-create the solution #WOCinTech Chat
- 33. https://www.flickr.com/photos/vancouver125/5714045454 5. Foster collaboration
- 34. https://www.flickr.com/photos/12342795@N07/35235603706 6. Change your perspective
- 35. Past and future Control How Ownership Fear Collaboration What Partnership Freedom
- 36. Go forth and make progress!
- 37. Please stay in touch! • Contact me via email: hilary@contentcompany.biz • Follow me on Twitter: @hilarymarsh • Connect on LinkedIn: linkedin.com/in/hilarymarsh • Subscribe to my monthly(ish) newsletter: https://contentcompany.biz/newsletter/ • Join the content strategy community: https://content-strategy.com
