COLLEGE ATHLETICS ANDSOCIAL MEDIA:not so tongue-in-tweet.@natebain & @hilcox18November 6, 2012
#PresentationPoints• Importance of social media and intercollegiate athletics• How are student-athletes and prospective st...
#LearningObjectivesWe hope you understand the following after this presentation:     • Why is social media and intercolleg...
Why social media?
Why social media?
Why social media?
Why social media and college athletics?• EVERY BCS school is using BOTH facebook and twitter• As of March 19, 2012 – 61 cu...
SOCIAL MEDIA IS FREE
Recruiting
Recruiting terms to know• PSA = Potential Student-Athlete  • (9th grade HS)• SA = Student-Athlete  • (Currently enrolled a...
Recruiting PSAs today• In 2010, 93% of teenagers between the age 12-17 use the internet • Age of PSAs? 14-18
What are the differences between divisions?
Social Media + Recruiting Process• Most common infractions in Division I?  • Publically reply to a PSA  • Comment on PSA –...
Social Media + Recruiting Process
Social Media + Recruiting Process
Social Media + Education• “Facebook and MySpace could dwindle in a few years simply proving to be the latest fad, or they ...
Student-Athletes + Social Media
Student-Athletes + Social Media
How do departments monitor SAs?
How do departments monitor SAs?            Cheat Sheet
How do departments monitor SAs?
Does social media play a role in college athletics?
Does social media play a role in college athletics?           Three major violations:           1. Academic Fraud         ...
Does social media play a role in college athletics?                        UNC Public Infractions Report March 2012
How are athletic departments effectivelyusing social media?
Break News• University of Arizona announces new head football coach via athletic director Greg Byrne’s Twitter account.  •...
Engage Fans• Foster Relationship with Fan Base
Promote Ticket Sales & Attendance
Build Coach & Player Brands • “Tennessee takes more progressive approach to social media than  its peers.”       - Yahoo! ...
Promote Non-Revenue Generating Sports• 50 Twitter Tips for Student-Athletes (by Tom Satkowiak, University of Tennessee)  •...
#thingsyoushouldknow• Importance of social media within intercollegiate athletics• As sport administrators, you understand...
#workcitedCappexwriter (2012). Colleges monitoring recruits social networks. The College Insider. Retrieved from          ...
Social media presentation
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  • SOCIAL MEDIA REVOLUTION
  • CAPITAL ONE MASCOT TRAINING ON SOCIAL MEDIA
  • BETHANY COLLEGE MEN’S GOLF SUSPENDED FOR THREE TOURNAMENTS DURING 2011-2012 SEASON FOR POSTING THIS PICTURE ON FACEBOOK.
  • OHIO STATE FRESHMAN BACKUP QUARTERBACK. AFTER THIS, HE DELETED THE TWEET AND PROTECTED HIS ACCOUNT.
  • THIRD PARTY VENDORS TO MONITOR THE SAS
  • UNIVERSITY OF KENTUCKY FLGAS OVER 400 WORDS
  • ALL OF THE PROGRAMS ON THIS SLIDE HAVE HAD AT LEAST ONE TEAM BAN THE USE OF SOCIAL MEDIA WITHIN THE LAST THREE YEARS
  • Social media presentation

    1. 1. COLLEGE ATHLETICS ANDSOCIAL MEDIA:not so tongue-in-tweet.@natebain & @hilcox18November 6, 2012
    2. 2. #PresentationPoints• Importance of social media and intercollegiate athletics• How are student-athletes and prospective student- athletes affected by social media?• Positive usage of social media within athletic administration
    3. 3. #LearningObjectivesWe hope you understand the following after this presentation: • Why is social media and intercollegiate athletics an issue? • What role does social media play in intercollegiate athletics? • How are potential student-athletes and current student-athletes affected by social media? • How are athletic departments utilizing social media positively and what are some of the best practices of optimizing the technology?
    4. 4. Why social media?
    5. 5. Why social media?
    6. 6. Why social media?
    7. 7. Why social media and college athletics?• EVERY BCS school is using BOTH facebook and twitter• As of March 19, 2012 – 61 current college Head Football coaches were on twitter• As of September 14, 2012 – 1 BILLION facebook users• As of June 6, 2012 – 140 M active twitter users
    8. 8. SOCIAL MEDIA IS FREE
    9. 9. Recruiting
    10. 10. Recruiting terms to know• PSA = Potential Student-Athlete • (9th grade HS)• SA = Student-Athlete • (Currently enrolled at an NCAA institution)• NLI = National Letter of Intent • Agreement between institution and PSA establishing the commitment of the PSA to attend that particular institution• “Microblogging” • Term adopted by the NCAA • Form of blogging resulting in a stream of short blog posts that are generally limited by a total number of characters
    11. 11. Recruiting PSAs today• In 2010, 93% of teenagers between the age 12-17 use the internet • Age of PSAs? 14-18
    12. 12. What are the differences between divisions?
    13. 13. Social Media + Recruiting Process• Most common infractions in Division I? • Publically reply to a PSA • Comment on PSA – attending on a visit and/or committing
    14. 14. Social Media + Recruiting Process
    15. 15. Social Media + Recruiting Process
    16. 16. Social Media + Education• “Facebook and MySpace could dwindle in a few years simply proving to be the latest fad, or they could continue to grow along with the expanding technology.” - Matt Maher, 2008
    17. 17. Student-Athletes + Social Media
    18. 18. Student-Athletes + Social Media
    19. 19. How do departments monitor SAs?
    20. 20. How do departments monitor SAs? Cheat Sheet
    21. 21. How do departments monitor SAs?
    22. 22. Does social media play a role in college athletics?
    23. 23. Does social media play a role in college athletics? Three major violations: 1. Academic Fraud 2. Impermissible Benefits 3. Unethical Conduct
    24. 24. Does social media play a role in college athletics? UNC Public Infractions Report March 2012
    25. 25. How are athletic departments effectivelyusing social media?
    26. 26. Break News• University of Arizona announces new head football coach via athletic director Greg Byrne’s Twitter account. • “And the new Arizona football coach and his family….”
    27. 27. Engage Fans• Foster Relationship with Fan Base
    28. 28. Promote Ticket Sales & Attendance
    29. 29. Build Coach & Player Brands • “Tennessee takes more progressive approach to social media than its peers.” - Yahoo! Sports SEC Coaches & Twitter Followers: 1) John Calipari – 1,212,568 2) Billy Donovan – 78,488 3) Frank Martin – 28,499 4) Cuonzo Martin – 22,872
    30. 30. Promote Non-Revenue Generating Sports• 50 Twitter Tips for Student-Athletes (by Tom Satkowiak, University of Tennessee) • “#39: There are many other teams and student-athletes at your school. Take the time to give them a shout-out on Twitter when they do big things. Ultimately, you’re all on the same team.”
    31. 31. #thingsyoushouldknow• Importance of social media within intercollegiate athletics• As sport administrators, you understand the importance of keeping with current fads or trends that affect student- athletes and potential student-athletes.• Education should be a priority within the athletic department for everyone!
    32. 32. #workcitedCappexwriter (2012). Colleges monitoring recruits social networks. The College Insider. Retrieved from http://www.cappex.com/blog/student-news/colleges-monitoring-recruits-social-networks/.Gorant, Jim (2011). According to Alex Kline. Sports Illustrated, 115(23), 122-128.Kafka, Peter (June 6, 2012). Mobile ad problem? Not at Twitter, says Dick Costolo. Wall Street Journal. Retrieved from http://allthingsd.com/20120606/mobile-ad-problem-not-at-twitter-says-dick- costolo/.Maher, Matt (2008). You’ve got messages: Modern technology recruiting through text messaging and the intrusiveness of facebook. Texas Review of Entertainment and Sports Law, vol. 8:125, 125-151.NCAA (2012). University of North Carolina, Chapel Hill public infractions report. Retrieved November 1, 2012, from http://chronicle.com/blogs/ticker /files/2012/03/ UNC.pdf.Roussel, Pete (2012). Head coaches twitter chart. Coaching Search. Retrieved November 1, 2012, from http://coachingsearch.com/home/462.html.Unknown (2011). College golf team suspended over racy photo. TheDenverChannel.com. Retrieved from http://www.thedenverchannel.com/ news/college-golf-team-suspended-over-racy-photo.Vance, Ashlee (October 04, 2012). Facebook: The making of 1 billion users. Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-10-04/facebook-the-making-of-1- billion-users.Walsh, Davis (2011). All a Twitter: Social networking, college athletes and the first amendment. William & Mary Bill of Rights Journal, 20(7), 618-650.

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