BETHANY COLLEGE MEN’S GOLF SUSPENDED FOR THREE TOURNAMENTS DURING 2011-2012 SEASON FOR POSTING THIS PICTURE ON FACEBOOK.
OHIO STATE FRESHMAN BACKUP QUARTERBACK. AFTER THIS, HE DELETED THE TWEET AND PROTECTED HIS ACCOUNT.
THIRD PARTY VENDORS TO MONITOR THE SAS
UNIVERSITY OF KENTUCKY FLGAS OVER 400 WORDS
ALL OF THE PROGRAMS ON THIS SLIDE HAVE HAD AT LEAST ONE TEAM BAN THE USE OF SOCIAL MEDIA WITHIN THE LAST THREE YEARS
Social media presentation
COLLEGE ATHLETICS ANDSOCIAL MEDIA:not so tongue-in-tweet.@natebain & @hilcox18November 6, 2012
#PresentationPoints• Importance of social media and intercollegiate athletics• How are student-athletes and prospective student- athletes affected by social media?• Positive usage of social media within athletic administration
#LearningObjectivesWe hope you understand the following after this presentation: • Why is social media and intercollegiate athletics an issue? • What role does social media play in intercollegiate athletics? • How are potential student-athletes and current student-athletes affected by social media? • How are athletic departments utilizing social media positively and what are some of the best practices of optimizing the technology?
Why social media and college athletics?• EVERY BCS school is using BOTH facebook and twitter• As of March 19, 2012 – 61 current college Head Football coaches were on twitter• As of September 14, 2012 – 1 BILLION facebook users• As of June 6, 2012 – 140 M active twitter users
Recruiting terms to know• PSA = Potential Student-Athlete • (9th grade HS)• SA = Student-Athlete • (Currently enrolled at an NCAA institution)• NLI = National Letter of Intent • Agreement between institution and PSA establishing the commitment of the PSA to attend that particular institution• “Microblogging” • Term adopted by the NCAA • Form of blogging resulting in a stream of short blog posts that are generally limited by a total number of characters
Recruiting PSAs today• In 2010, 93% of teenagers between the age 12-17 use the internet • Age of PSAs? 14-18
Social Media + Education• “Facebook and MySpace could dwindle in a few years simply proving to be the latest fad, or they could continue to grow along with the expanding technology.” - Matt Maher, 2008
Build Coach & Player Brands • “Tennessee takes more progressive approach to social media than its peers.” - Yahoo! Sports SEC Coaches & Twitter Followers: 1) John Calipari – 1,212,568 2) Billy Donovan – 78,488 3) Frank Martin – 28,499 4) Cuonzo Martin – 22,872
Promote Non-Revenue Generating Sports• 50 Twitter Tips for Student-Athletes (by Tom Satkowiak, University of Tennessee) • “#39: There are many other teams and student-athletes at your school. Take the time to give them a shout-out on Twitter when they do big things. Ultimately, you’re all on the same team.”
#thingsyoushouldknow• Importance of social media within intercollegiate athletics• As sport administrators, you understand the importance of keeping with current fads or trends that affect student- athletes and potential student-athletes.• Education should be a priority within the athletic department for everyone!
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