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Moving Illustration - The Role of Illustration in Storytelling

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Teresa Rodrigues, Our Graphic & Concept Designer, presented Moving Illustrations at an internal event

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Moving Illustration - The Role of Illustration in Storytelling

  1. 1. Moving Illustration The role of illustration in storytelling. Teresa Rodrigues
  2. 2. What is illustration? And how come it’s not exactly art?
  3. 3. There is an undeniable connection between these two concepts. But illustration falls into the design category. The reason is pretty simple: What is illustration?
  4. 4. Purpose. Illustration is about delivering the right information. What is illustration?
  5. 5. What is illustration? There’s also information in art, mostly about the artist’s vision. But it can deliver different messages to different people. Illustration is about sending specific messages to specific people. It’s about finding solutions for communication needs.
  6. 6. But why? Shouldn’t we just use photography or videography?
  7. 7. Sure! But it depends on what we need. Keep in mind: photography and videography are limited. And if your budget can’t fit an original capture, what are the chances that you’ll find exactly what you need? But why?
  8. 8. But why? Sometimes, searching for the right photo or video can be… an experience. Our search: “man with glasses” Our search: “sing” Our search: “roadtrip”
  9. 9. Reality with a twist. Bye bye, Gravity. (We still need you, though.)
  10. 10. A totally open world. You can focus on what you need and enhance those characteristics. Reality with a twist.
  11. 11. Reality with a twist. 1. By Rafael Mayani 2. By Hi Interactive 3. By Something Savage 1 2 3
  12. 12. Reality with a twist. Illustration can help us bend reality and use approaches that were otherwise off-limits, like metaphors or just plain exaggeration.
  13. 13. Reality with a twist. But it’s important to keep a small dose of reality, so that the human eye can accept it.
  14. 14. Unique & relatable. Illustration is about how we: Look, Feel, Move and Think.
  15. 15. Storytelling: Gets more interesting as it gets more relatable. Unique and relatable.
  16. 16. Creating sceneries, characters or elements that users can relate with, whether by their looks or how they move and think, is the key to an engaging story. Unique and relatable.
  17. 17. Still x Moving. Our bodies, minds and the universe we are in are in constant motion - it’s just natural!
  18. 18. What can we say about the character on the picture above and guy on the one bellow? Still x Moving. 1. By Fab Design 2. By Roman Laney 1 2
  19. 19. What about now? Movement adds information: once things start moving, we get the whole picture. Still x Moving. 1. By Fab Design 2. By Roman Laney 1 2
  20. 20. Illustration and UX. Guide the User Experience.
  21. 21. Illustration & UX Think about onboarding screens: Illustrations tell us how to create an account and even how to insert our card on the ATM machine.
  22. 22. It’s the now. Motion is not the future of illustration: If we combine them, the possibilities are endless.
  23. 23. Thank you. Teresa Rodrigues Would you like to bring storytelling to your digital communication? Let’s talk: info@hi-interactive.pt www.hi-interactive.com

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