Website Basics

Andy Wolber
andy@highwayt. org
@highwayt
technology navigation

Michigan Nonprofit Association for n on profits
http: //highwayt. org/ resources

Services Training Membership Resources

Resources

 



1- 4
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Basic Content

Organization news
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Email lists

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integration (single view of customer)
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technology navigation
for nonprofits

Andy Wolber
a_no! y@l-lighiiIayT. org
@highiiIay’i
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Website basics 20100428

  1. 1. Website Basics Andy Wolber andy@highwayt. org @highwayt
  2. 2. technology navigation Michigan Nonprofit Association for n on profits
  3. 3. http: //highwayt. org/ resources Services Training Membership Resources Resources 1- 4 Here are a few of the web resources we find very helpful to nonprofit professionals seeking information technology resources. TechSoug. org - for artides, discussions and discounted software NTEN. e;g - for sector-wide technology dialogue, research and convening m — for software reviews and research National Council for Voluntary Organisati ons‘s ICT Hub publications - planning guides Netwgrk fer 699g‘; Learning Qen ge - for web, email and online strategies The Case Foundation's Social Media Tutorials for Nongrofi ts If you‘re looking for resources on a specific topic, we suggest you go to our online bookmarks at n fig; / / www, g|§ig'gg§, gg_m/ hjghwggg. WORKSHOP LINKS and RESOURCES Social Media: Keep it Simple and Strategic Web Workshop - October 22, 2010 For the U. P. Non profit Conference sponsored by the Great Lakes Center for Youth Development View the e. View the hgngegt here. Follow Us About rAcu Contact Related links: Bookmarks Archived Workshog ‘u
  4. 4. Basic Content Organization news Program information Board and staff list Donor list 990 Q Contact us Directions Search FAQs Document publishing
  5. 5. Enhanced Content Email lists Online donations Weblog Photos / videos Discussion forums Event calendar Compliance with web standards / accessibility
  6. 6. Advanced Content Event registration Multiple database integration (single view of customer) Multi-lingual support
  7. 7. http: //hwyt. me/9EOHTQ l: Irlll. 'l«IIl| .li I , Mini, -lip: ,“ Iii. I£; e': ir: -ll-ejwhr-i. nii: ti'l: ::ls: u:r7&« » ; Learning Center » r i A Get Products J By the Cup New articles, discussions, offers. Weekly. lview sample . / New Product Alert Additions to the TechSoup Stock catalog. Monthly. (View sample Emalli your email RSS Feed Be notified of new articles and products as soon as we publish them All Techsoup RSS Feeds What ls RSS? Home > Learning Center > Web Building Tips for Designing (or Redesigning) a Nonprofit Web Site What are the steps and skills needed to plan a major site redesign? H] grim J Was This Helpful By: Chris Peters June 16, 2009 If your organization is building a new web site from scratch — or updating an existing one — you may need to rely on professional help when it comes to design and implementation. The following guidelines can help you plan and design a polished, functional site that meets your organization's needs. This article focuses on the high-level management and planning decisions you need to make when you design or re-design your Web site. We'll discuss some ofthe major phases of a design project, some of the lingo and jargon you'll encounter and the tools and skill sets you might need Web sites are especially prone to scaling problems. In other words, a minor detail that's easy to overlook in the early stages of the Web design process can tum into a major problem that takes weeks to fix when the site starts to grow. If you're certain that your Web site will always be small and fairly static, you still need to do some planning, but some of the steps in this article will be more work than necessary. On the other hand, ifyour site is large, if the mntnnt rhnnnnc franiinntlv nr vnii hzua rnmnliratnrl Wah. h:icnrl nnnlirztinnc the nimctinnc Log In l Join Techsoup I Register Organization | How To Use TechSoup l "('9’)tei: hsoup TeChS0UD 2.‘ —' Stock Vi‘ STOCK connects nonprofits and public libraries with donated and discounted technology products. Choose from over 240 products from companies such as Microsoft, Adobe, and Symantec. yisit Techsoup Stock. Browse by category: Browse by category E] ‘L fin. Full list of partners and products. team about Techsoup HI 1-
  8. 8. http: //hwyt. me/ cmpdXw F‘ Ciljtil-fil T-:1_j: . H ~°+MAS“'NG Getting Started Vlfith Content Management Systems Rcbert Ha and r '" ' " How~Tc 105 Comments The need to update websites faster to keep contert fresh has been ever growing. Ever since the first business owner wanted their Web designer to update their website faster, content management systems have played an important role on the Web. Why does this matter to you? How do you know ifyour company is ready? In this article, we will look at howto tell if your organization needs a content management system. We will also give you information on the abilities of content management systems to help you better understand what they can do. W'hi| e connentm anagement systems m ay seem complex, their entire purpose is to streamline your workflow and make your life easier. A content managemert system allows you to create, manage, store and edit massive amounts of content without any HTML programming skill. Because you are able to edit you" content from any computer with an Internet connection, you no longer have to rely on third—party developers or companies to keep your website up to date. Somds good, doesn't it? Every company would like no reduce costs and increase productivity. Ma azine RSS Feed 179,392 readers 0 o l i C Follow us on Twitter # ' 0. 84,609 iollowers U_ Advertise with us! Sites Expert Web Hosting Host unlimited websites Click Here’ PSD to HTML PSD to HTML Service: Take ownership of your website. Online Project Management We build eCommerce' Create Free stunning flash -websites Constant Contact E-Marl Marketing Email marketing for designers
  9. 9. http: //idealware. orglarticlesl idealware > reports and articles Reports and Articles View al slides on: Constituent Databases | Websites | Email and [ I Otlice Producg ‘ Featured Articles Data Warehousing tor Nonprofits By Laura S. Quinn, October 2009 Data warehouses can allow larger organizations to pull intonnation trom multiple places to report on it or analyze it in a central place. We take a look attire solmare and processes you1l need to create your own. Rgag rrlgle> Greening Your IT Through Your Sottware Choices By David Deal, November 2009 computers and sewers can consume a Iemendous amount ot natural resources. David Deal and the Green IT Consortium take a look Ire sottware that can help you reduce your environmental footprint Read more> Enlisting Your supporters to Fundraise For You: A Case study By Anrrea Berry, October 2009 How can online lrieno-to-triend hrmtaising help you to raise money and engage your stal‘ and volunteers? This detailed use study looks at how one small school raised $3000 from mostly new donors wiil a minimal investment. Read more> A Consumers Guide to Low-Cost Data Visualization Tools By Laura 3. Quinn. September 2009 vows got data. How do you transform it into dlalts, graphs, and maps that will help your audence understand the data and move them to take adion? this 30-page Independent idealware report provides an overview of the types of graphic torrnats that might worktor you. and then compares eight low-cost tools list can help you create them. Read more> Back Away From that Spreadsheet: Why Excel Isn't a Donor Database Ely Robert L weiner. August 2009 It's quick easy. and you already have it. Excel seems like it might be a oreattlt to manage un--I an. " 11-0» one run» run. » -. ... -m cm». “WI. .-. .m-.4.-v. m.o ¢emn. -.- -. rm nfrnlel-nun up. .. w. - Home | Reports and Articles | Online Seminars | Donate | Blog | About Us Sign Up tor Monthly eltews Notify me monthly about new idealware articles‘ Genre: your EWVEII address} ' I'm willing to participate in online surveys about my sonware usage Sign Up > Donate What You Feel These Resources Are Worth! Have the idealware reports and articles saved you time’? Money’? Allowed you to make better decisions? It so, please donate whatthey are worth to you and help keep these resources coming Qgnatg ngw > Recent euewsletters D_Ql.0_lLeL29_Q§ Se e m ber 2008 l_prll 2008 March 9009
  10. 10. www. sitekreator. com designers resellers login support Q SlteKI’GatOt' onvaie-ia»e~s«ex~aior ; ‘i . ‘i 5‘ ' for your clients "5 : ‘‘. ‘-'r '70 l”, lTti”i : )i. "‘l-', ’- '. ‘ : it ii‘: _’'V ~‘‘ ‘:1 ~. -i- ‘ _ VA‘ iJ. 'iCiIi; ’j vidc-otciir 5i$7i’l. ll. ) - _. ‘. h 7 7 *_‘'3. ltt OAMNW i Create a website in under 30 minutes i/ Easy to use visual content editing with no coding ix Many stunning designs to choose from or build your own WNW! wt M A complete website solution for your business 13 lnliiilive Fdilinn Interface r= - Fiillv (‘. iislnmi7ahli= . Desinns
  11. 11. www. staying| ega| mi. org l’U'. 'iI1t‘| IllJIl(l«N an Ptih: '.: (h. :r. ty [ll| T Inili-)1 L. ‘ I i‘. '.~ . —‘, :t; -i: .i~; :i: i.v. i--. i t_~. =.i= r;IJt F'»; rr~ uh: -Ii“: -,IA': t,= .Iiri F‘i'li-rl; -lr"'l Illl‘-I lllull. U! -LHI. IONNIING ACHANITY 1-lAI'l LAWN ILULNAL LlV! - ANNUAL | |lIN(3.'- OUICK LINKS This wehsibe k sponsored by I . IlrIII: nn hunprofll Anodnllun ("' "'”‘ 7*"-‘-‘ [Updated February 16. The mdulgan Iionprolit Assochtlon has developed this website to 2009) help new and already-mtabisbed dlaritabie organizations oomph; with fade: -aland state hws and teguhtlons. mg. i_ip(i‘m. , Hrs! -the vbitors should click here for a few tbs on how to navigate the large amount of information contained on (Ink website. (kiiiiriitiril-1ylIii~ the lnfomtation on thk website DOES N01 provide, or substitute for, legal advice. ‘Ibis Staying Legal)-llwebsitefidesigned tohehcharitls: ' Dlsunguislu between charities and other nonprofits ‘ Leah: and urlderstand lederal and state charity reguhllons " Taloe advantage of benefits pmvfled by federal and state laws
  12. 12. (VJ PayPaI' GOOgl€ Analytics
  13. 13. quesfl Home Browse Myslidespace Community Widgets Using WordPress to power your non-profit website _ 1 Share . ,--Favorite ‘Download $¢GroupJEveni IN iasonkmg 3 mm & Embed 928 views 0 lavs 2 embeds more Presentation by Jason King al l. -lalcing Links 2008 Related Presentations More by user How YOBIWor1i‘l Can Help ‘ Your Non4Proli. .. '3-5‘: “»lE‘. V5 Jump Stan Your Nonfirofil Marketing am 1!]-5-‘a »i>E. i : ‘ Using WordPress to power your non-profit website Greal fundraiser for your N ‘A ‘ Non Profit 0.. . ' Presentation by Jason King at Making Links 008 More Info sn: irc- i1 4 [> > DI i «r F. “ lull V_/ Post to 3 Blogger M . ‘.'ordPress '3 Facesoul t Twitter more sharing option 5 Posl a comment Comments 1 Favontes 0 Downloads 17 1 comments Commenls1-101”! All embeds 50 views on hills ' NW -ing_ason -; o U‘ 1 rlanlrl: An hHr ‘(Cl 7)‘) M20 131 gueslc33a69 5 iv (win. at-: .; Thanks King Jason‘ your slide Show was very helpfull Login Signup ill Languages Categories Templates 8. Forms Technology lags noricrofit npte-: n wordpiess Groups LUEIIIS | ‘iPTEch L‘. -'oraPress
  14. 14. mom http: //hwyt. me/ Home Tools Search Blog Enter your long link or file here: Linktn aFi| e History ; '—£. ‘3EEI '.2Ll$l-.5 Sep 8 0 But of 142 Sep 3 0 But of 1 Sep ? 1 But of 86 Sep 3 1 J 1 - 15 Next Page Toshiba mini NB205 - Review of the Toshiba mini NB. .. Snare Copy misc (:9 bit. Iy! vPPO6 Toshiba NB205-310 Laptop Review - PC World Share Copy inroo ® luit. lyid2Cyr: l Palm Pre Will Soon Drop to $150 ‘UPDATED’ share copy mice (79 brt. Iyi14qprS YouTube - Social Media Revolution Welooma, awoIDer. .-'«ccount| Sign out ‘ Drag this to your brrmsertoolbar to shorten URLs from anywhere. 6 Browser Sidebar Drag this to your brows er toolbar to shorten an URL and get trallic. conversations. and history. Preview Plngin tor Firero: Install to see were short URLs Iinkto, including site page titles. ° Search biui/ .APL and More More l>rt. Iy'tools and resouroes. K; G 2 T) a; Cl) 56- Top Bits Top Bits shows your most clicked bitlr links tor the past hour. You dont have any recent didis right now, so go shorten some links and share them wi'll1 your friends! Latest Blog Update Fri Segmmm Go ahead and min Read more. ..
  15. 15. www. wordpress. com WORDPRESS. COM 211,339 BLOGGERS. 193,353 . ‘x= _w eos-rs. 45,356,929 worms 1'on. u'. Already Dfl| v7.. . Username 5 Password: M a. ... ... ... . . ... E] uni vuiu nauwonn Front our blag More - February wrapup Comment Threading is Hero! (Plus other Cool Corn mom settings) l New Theme: Vigilance Evan Easier Livedournal Migration January Wrap-Up 24 7 Support Fvlc ranuru Pvlmrum Fnllurnl Hunt Post not VIP libsts 1!-I LlcCa' callsA. nn on ““‘“ “‘ Couker ‘offensive’ and insulting‘ Cat Corn and Wife Fad: Pregnant ‘’ith a Boy! 24 Solid State Drives in Raid Former Cowboys safety Williams has suitors Women: Think. fight, make. work, live, do. Harder than catnip VIP Tami: nlsarviu Prlvllcv Sounlno: Home Sign up Features Seunh Vlr'ovdPIoLI. eum signs I Blog Story Advanced Picker-ed ungun-: English v Mm. _ Anthony Bourdnin and His Vietnam Thing By Karen Tonight‘: our last fresh fix of Anthony Bourdnin's No Reservations until August but. rest assured, Travel Channel M'| l probably rerun Tony all summer until Andrew Zimmetn and Samantha Brown are s(ream'in9 'Un(le| ' in i .3 Car: Warkmg no: community Posu More - so '12 -1‘ an 9 How to Succeed at Anything ACP 2009.03.10 «Adam and Aisha Tyler Nationalization for Beginner: JA at the Barcelona test 7 Day One They're Baaack! New 4 Round NFL block Draft — Liarch 8th wonlPuu. mu Mun Fun WP an Flcubnak flight None in ‘Ix: Man _ Art Books Business Chrisuhnity Culture Design Economy Educadon Enlnrtainlnenl Events Faith Family Fashion Food Friends History Humor Life Love Movies Music News People Persona] Photography Poetry Politics Random Religion Reviews Sports Thoughts Travel Video Health hfedie Photos Technology Videos wrmng I WonDPREss for Phone Wox1>Pnnss.1-v your visual gultiei AN AUTOIIATTIC OPUS
  16. 16. christchildsocietynorthernmichigan. wordpress. com Home Newsletter Notes and Neva Our Projecls Wavx to Donate 0 53 CHRIST CHILD SOCIETY OF NORTHERN Feeds: 090515 Comments MICHIGAN Just another words= ress. com webloq Welcome to the Northern Michigan Chapter I zflnm October 2009 H Y W T F 5 5 welcome to the Chnst Chad Society of Northern I-Iich: oan's bloo ste. we mfl be 1 Z’ 3 ‘ USIOO this srte 35 3 Way [0 keep our members and COml'| '|LIni[y Informed 0' our 5 E 7 B 9 IO 11 admbes and events. Please check In onen. we have a lot come on. 121114 15 Is 1713 19 20 21 22 2324 25 26 27 2! 29 3C 3!. October 28, 29 Layette assemrxr at Bérchwood Farms Got. ‘ and Country Club. Lmda Lmklater, than of th. -5 project. Please call her . -I you are abfie to assIs: . Nmmmber 6 Fat‘ newsuverer at-adI'II-.9. Dfiease subrnrt a. ‘J arhclbs, raporrs and arrows to 0.-ane Gefiln we e-marl, see cmecrcry. ABOUT U5 News! December 5 Chnsrmas Ccckrau Party at the cc house °“" Notes and News December 10 ChVv‘5fm3$ LUflCn’3£‘O-‘V if The F597 Our Chapcor Our Fronds Summev F-‘any uncaleqcrvzec 3 Comments I ways to Donate Buoc STATS 1,547 huts
  17. 17. www. f|ickr. com/ andywolber ' Ssgnm Help Home Ihe Tour Sign Up Explore - I I v 7 - Search . . andywo| ber's photostream 2 " ' ' 4 ? Sets Tags Map Arclwes Favornes Profile GVSU talk GVSU class ‘V , _ : , . N GrandRapids Mar1vZ009 Han ' Fenzl zcae map 0ccmmens Ocornments . . » FebZV 2009 Hal; 0 comments Flint Flint Traverse City Dec I2 2006 Han C-er: V2 2008 Map - 7 Ho. -3 2DCS I commem G comrnenls G commeruxs img26o. jpg Battle creek workshop Post it storage computer
  18. 18. A at El I'l I a F, ‘ L D Ia H : I. C. III I Ci ra : I -: i www. aviary. com K/ /‘xi ' / / ‘I _/ _/_/ _/_. _/_/ _‘; / , ’~ 9' Aviary Tools Discover Creations Learn More Ellog Anoutus Log in Q Sign up! Creation on the Fly Photoediting logos webtempiates filters color palettes -screen capture & more at Aviary com Q Image Editor Color Editor Q Effects Editor Q Vector Editor Q‘ Image Markup t Screen Capture 6 Audio Editor Get Started! ’ M" . m < D 1 MW Pnnular creatinns from the Aviarv cnmmiinifv Hnr. :« rrc-alirwic s
  19. 19. www. youtube. com/ nonprofits F ', y Yfluilmla Worldwide English Home Videos Shows Channels Community About YouTube Companyalog 1‘ CompanyHislory Press Room Jobs at Discover YouTube on Your Phone YouTube on Your Site YouTube RSS Feeds Testiube Reach Your Audlence Advertising Programs Partnerships Developer Tools Conle ni lilanagenient Help Help Center -VP YouTube Handooolr. Contact Us Partnerships SignUp 0uic5<. List(0) Help Signln Search Upload V Overview Partneraenetits ConIenlPartners Successslones 0UaIlficall0nSSFAO NonprolitPrograin Nonprofit Program Does your organization have a compelling story to tell’? Do you want to connect with your supporters. volunteers, and donors but dont have the lunds to lau nch expensive outreach campaigns’? YouTube can help. video is a powenul way‘ to show your organizations impact and needs. and with a oesignated‘llonprolit' channel on YouTube. you can deliver your message to the worlds largest online video community Avallablllty The Nonprofit program is currently only available in the United States and the United Klngdom—choose Item the list below to see the require ments tor that country. we are continuing to expand the program. so please do check oackto see It other countries have been added. 9‘ United states United Kingdom Program Benefits - Premium branding capabilities and IIICIGSSEG uploading capacity a The option to drive lundraising through a Google Ch eckout ‘Donate’ button - Listing on the Nonprofit channels and the Nonprofitvideas pages Tips and Tricks ll: -* §l= M|‘lC mwiri-1iifiliiiri-i-miiii-iiino l ~ lulie | | QJ 0:D2H:32 -| yi| til". Make sure you’ra logged into your organization's account before applying. United States United Kingdom Read our Nonprofit Tipsheel tor more inlorrnauon about how to use your YouTube channel I n Find oul howto run video campaigns on YouTutJe I Get advice about making and editing videos without a lot ol stall or man ey I TO team HOWIO U56 WEE GOOQIE IOOIS to promote you! work. raise money. and operate more elficiently. Q0 ID ht'l0lM’WJ QOOQIE com lnonproms
  20. 20. www. nonprofittechblog. org/ how-tos i'0i! -PROFIT TECH BLOG Confessions of a Non-Profit Executive Director LEI Subscribe by RSS [2 :1,-, wAa: uI-.15!-9’iiir'i I . :ie. i.vii; i I PAGES HOW -TOS This IS a section devoted to educating tiny nonprofits that can't aiiord IT consultants I know that many tiny nonprofits have trouble with bmic steps such as getting a Website up and getting email ruming correctly These articles are written so that you can point and click your way through the setup lfyou find any issues or problems you want addressed d0n‘l hesitate to email me at abenamer@nonprolittei: nblog org How To Get Your Small Nonprofit Up on the Web in Three Parts - Part I — setting up your DNS at Gonadity - Part II — setting up your DNS to connect to Google Apps I Part III - setting up Google Apps" How to Buy A Small Nonprofit IT System How to set Up Wordpress tlor YourNonpnofit Suggest anicls you ivwld like me to work on by leaving comments below ‘ Thanks to Alex Diacre otGoogle for his help on making the Google Apps tutonal be as accurate as possible It was impossible to do without his help Logintocomrrient ’_‘, v COMMENTS (2) Sort by Date Rating LastAclivil'y 6-'-I . ._. ... ;.. N n : [!)'i‘I! I7(9)-ti i1jl(I_) i‘[9t : t:t! I‘-'l| ',A5At5i I ~§I: l9,i'iIl~? |5l‘l SEARCH ONLY NON-PROFIT LINKS [535] Click here to add nonprotk search to your browser! Want to add your links to the search engine? Be a MANSEO contributor! MOST COMMENTED POSTS Breuiing news: Convio reports security breach on GetActive systems (46 comrents) Build a Nonprofit‘: Techriotogy Assets from the Ground Up. Put ‘I 0|‘ 4 (33 corrnrentsI brightkite . who wants an Invite? (30 corrrrents} Interview with Joe Green and Chris Clim oi‘ Proiea Agape (3 currlrerts} lb Non. Profl1s Vihll Hosted Sottware? (25 corrrrents) And the lMaIls Start to Tumble Down. Open P| atormiAPtlSource Free For All! (24 comrents] How to Ely a Small Nonprofit l'I' system (23 corments: Changenrg joins the ranks of widget makers (23 corrrrents: Mpower (men Podmsl (19 corments) RECENT COMMENTS The lost ncmrvarls to Can your nonprofit solidi this kind of donor response? _. ._ Eta! Yes. of course this would be the QKDECIEG TESDUDCG Bl! the bdtomline is that his railing rressage -r-: 3 1465]; 3:1: DE | i§l IEITITIENS til Republicans Issue Terrible REP tor Their Web Site . .. mgtmckl ‘lp irinc inis ariicle convieiey sumectlve Beng arrotious ano vagueis oulsideihe bout [this RFP niweelap; ‘'3 ring In: mmii-ism in Blogging Buagetfoi Nonprofits 0 Allan eenaiiiei :2-p Sorry AMH bullaugiedwhenl read you corrrrert Itrlink you should atways try tree butthe problem >2‘. -As-:3 sq:
  21. 21. http: //hwyt. me/ d rKvdw ' LIWLASES | NSP| R.MlOH rcmis HDW~YC C55 . FRELBNES TUTORIALS JOBS FORLL-. i Design book written specifically for you! 100 Amazing Free Wordpress . [cm. ..s. ..c. .i Themes for 2009 W“ Sponsors _. .xs. ... :.L. _ii. -1* ~ < - M - Smashing Links In January last year (2008). we put together a list 1:! over a ': °°‘'“ "5 Bkggrofl vear has passed and Wordpress development has progressed very fast and gained even more in -‘uzhors b A d 1 popularity. We felt it was the right time to put together an updated post and ofler our readets the Can”: U; W" 3 best free themes that Wordpress can olfer. ppm "7 Awhm 5‘“5‘°‘ Caisivhocode High quality free Wordpress Themes have become harder and harder to find in the past year. with the Us: ct ‘co: influx of premium themes. more and more designers and deuelopecs are selling themes (and nohtlv so, rm: st-mg sonic; ‘omwmcd they do amazing woik). But. that aside. the quality is tertainlv there, and we are sure you will be 39'9" 339* irnoressed wth this Wordpress rherne compilation for 2009. I)e5igr~~i. ag Stay in touch ; ,,, ,n, . M0 Forum Din web Maoarin (. :cji Blog & Portfolio Themes o~ '0 Sub-; c'Ibe to RS5-Feed Q "Vcshon'e Bio: Qii: .n9.oJii [Qflm] ‘i. dgei. ’.'ap*‘ cs Popular Posts “M 7“"’°“""’*"‘ 1aB; e'. JseCf‘(or'1 LC: Wordpress Themes ‘daldtgmphics 83 '. 'o': I1:: rcss Then-as ‘loupe. ccm SD -UA1‘ 5: Ivan: ‘"1: Slot: Dtsiur - I‘)nrR<niiii - FIVF 'P ‘nu-riir I»_ ‘i‘rl>Krr. irir. -ti 75 J§vBSCV‘D= ‘echmcaes
  22. 22. http: //hwyt. me/ bGNYY9 ® WORDPRI-ZSS. COM Home Features News suppon About Us Advanced Fomins Jusmnother WordPress Weblog -Dsainyvouiiiiioeuuisryu vacoerusu-puov: s09s— The Hero Is In Your Pocket As technology advances. mobile devices are playing a bigger role in our lives Thousands ol you have been using the Phone and Blackberry applications to post and edit content for your blog, and over 60 million page views a month of WordPress com blogs have been on mobile deihces New smanphones do a great job wnh most web sues, but older phones have many problems and may not display anything at al Today we're launching a couple of mobile themes that will automatically be displayed when your biog is accessed with a cornpalble moble phone. The first theme is a modification of WPtouch and will be displayed to phones wth modern web browsers like those on the iPhone and Android phones The second theme was developed from an oider version ol the WordPress Mobile Edition and will be displayed to all other mobile devices """ ‘fit ‘j‘—i——ji ‘ iillif ,4 ix. . cg '-Cjli II-'i l uncut-n - ‘ , i . ... .. _u- I-not-n-v-have-4|--swings 5 . ... ..»—. -—- -. .uu-. u--—-in: -i-s. ~u l w-u-an--nun -nu. --u i, _‘. ,,, _,_. _,, .,_, ,,, _,_, ,,_ . ... -.. --. ... -.«. .—-u. ... «—. . 1nu. ue-wan--atu- mu-«er ' >4 wvuiiIl". (n41h4-Gvifilqz-an VIJIDOIII-Olofiflhm ‘IIVIKI-. DNbv D99GIUfl. IltiC0'U1lh§9$Y| ; i ‘. ..". ... ... ... ... .-. .; 1 ‘ riuniu-In > 'Ij1Iii1|1Pb9CiL j_. —.—. ———. ———. .—————— 1”‘ 1"‘ . ._. _ V _ , -i: -A: nc—-n--°--I-U-I tu-i lh uuuiiii-nu - 7 -u. ——. .n. -.-mu. Ill)
  23. 23. h"itp: //en. f|ossman ua| s.nei/ word press WordPress r i WordPress is a Content Management System and bloaaino tool. A blog (web-log) IS an online joumal. diary or commentary. presented as a website. Generally, one or more contributors (hloggers) add new content to the top ol die website on a semi-regular basis. [3 i-i IH srnuniou There are two basic ways in which you can start using Wordpress: aaisic use - Sign up for an account on the WordPress. com site. - Install your own WordPress CMS on a server that you have aoccess to. The first option is the easiest. WordPress maintains their own website that provides free blogging accounts and currently up to 368 storage space for your media files. To create yourself an account you simply need to visit the wordPress. com site and create it: AUDIO POOCASTIMG hltva , iwnr»'f-‘. r-—- ». rnrr v ~. ir :1- g_u_i If you wish to have more control over how Wordpress is configured you may wish to choose the second option - installing WordPress yourself. In this case you need to visit the download site: View am This second option is not recommended unless you have expenence installing and confiounno software on a server. The only support for the second option is an official forums site, and there is no official support team or staff. as Slqu Also, for the second option, PHP must be enabled on your web server and mySQL is required. APPEMDICE S
  24. 24. Domain Name Upgrade ($15/year) l. ‘|‘_, v F-. CCi. )Unl ~ lvlw Uazliboard i‘lr: w Po: -l Blog lulu; v Awo1l)01"s Demo Blog, e mi so CE? Dashboard Domains The main part of your tilog URL is its domain‘ An example of a domain is "wordpress. com". You can have your blog at any domain you control, such as example. com, or set up a domain to automatically redirect visitors to your blog URL. Read more about it or just enter Edll a domain name below and follow the prompts. Add New Ar Posts Post Tags Add 3 Domain httpill Add domain to blag Categories Media Domain Function Created Expires Email (Help) 5?? Links awolber. wordpress. con'i Your blog URL March 1.0, 2009 Never N/ A [1,] Pages k, J Comments Polls [5 Appearance (‘.8 Users T5 Tools General Writing Reading Discussion Media Privacy Delete Blog OoenID Domains -0 Upgrades Upgrades
  25. 25. If you have a website. .. 1. You should be able to edit your website from any 2. Your website should have the ability to publish an “feed”. This lets people use a “feed reader” to view new content.
  26. 26. http: //www. dreamhost. com/ hosting-nonprofit. html Current Customers Login Pitllwl | U! -it ‘ll ill Web Hosting Free Hosting for Non Profits VPS Hoslmg Die-amHost proudly offers free web hosting to non-profit charitable organizations registered in Web panel the United States Feature Gtossary tlon-profit organizations have dedicated tlienis-elves to making the world a better place - all g7.Day Guarantee without expecting anything (like a profit) in return‘ DrearnHost recognizes their noble sacrifice and is happy to provide cost-free hosting to these groups which do so much with so little for Affiliate Program so many’ J Non-Profit Hosting This discount applies to 3 single hosting plan per non-profit hosted within only one account for US-based 501(c)(3) organizations Domain registrations iother than any Included with the ~-_; .,, ., ,»; .,-_, plan) are not eligible for any discounts Groups must be able to furnish DreamHost Wllll an lRS-issued 501(c)(3) determination letter to qualify K ‘P For more information on how tour organization can take advantage of this otter be sure to l. 'i'lHI»‘vi_ ‘ check out r ‘. '.iei; i Panel | wet: Man‘ i Terms i: I Service l i-‘4riti—Sparn Policy [ Unlimited Poiicy l Privacy Policy ! ‘. ’~‘l1ois Demo Panell Hosting | Domains | About Usl Support | Jobs 1 Contact Us Dreainl-lost is a registered trade. -mart ol New Dream ttetwork, LLC E I997-2009 Dreainflost
  27. 27. https: //www. paypa| .com/ non profits Lmmlwl‘ '1' Search PayPaI‘ Is. ‘ ‘F .1 , .I. m.l. . Business _ A I Tim 331.4 -. :.i, . . . '--. i-Ha. -.i. , Merchant Services Send Money Requesl Money eBay Integrate Partner Solutions Paypal for nunmoms PRVPHI for nonprolits ' ' mfiififlflfi Start fundraising online with PayPal - mos ‘ - §e; i_&iaEl§'_¢_m. ii_¢_§ IEDL) More than 100.000 nonprofit organizations use Pay-Pal to raisa money online — and it‘s easy to see why FayPal twin 5 nonvroiils‘ Reach new donors. Tap into the growing PayPaI base at over 60 million adive account holders worldwide Ru" mm“ on Myspafl with almost 53 billion USD in potential donation money. 3: myspace‘ r-. npuxnrorlnonoc Raise money cost effectively. our §flQLQ-J mean you keep more ofthe money you raise. Provide a solar payrnent option. F'ayPaI is more secure. so donors can transad without sharing their financial intormalion, Donate ‘L Getting started is simple El! " >‘= C_¢_E= -“ii GE-‘fiat: 0 §Ign up lg! a PayPa1Busingss gggognt. choose Website Payments Standard and men select Nonviofii as lrie Business li4I>e. - Submit your organization‘: tax letter and bank statement proving nonproill status. o Qrggie -4 Qgngjg gyitgn that can be easily placed an yourweosite. For details. 96 DJ, " :12! started quice and our FAQ . Also gheck out our tundra: inq ideas p_a3g for more ways to raise money online Pricing PayPaI orlers discounted transaction lees lor registered charities. Fees are only applieawrien you accept a donation and you're never charged a setup or monthly fee Discounted tees for nonprofits with 601 (c)(3) status More than 5100.000 in monthly volume. 1.0% * $.30 per transadion Loss lhan 5100.000 in monthly volume. 2.2% 6 5.30 portransaoiion A995! ,1 ggniggg I}. ran. gm}! |. Iev; nEnt§_¢uv-rg; . '»/ gig»-.51; <5; Fggglgggh 1.] ibsmx Q. ii_r. §>m E. !l! .‘lEE. ‘$‘ L': 'm. L-L-. a.r. ;:_cm': m sfinx
  28. 28. http: //support. wordpress. com/ paypa| / F :13? Search Wordpress com Bic-gs - (‘D WORDPRESS. COM Home Features Blog Support Story Advanced Forums S 0 I N Type phrases or keywords then click search. Search Media Support Home P aypal Topics - Appearance PavPaI - Comments - Configuration You can add a PayPal button to your blog with the following steps. Contents ' Caner“ Vldm I Languages 1. Co to hnpzs xwww. paypa| .com. rlogin and log In to your PayPal account. To _ Links access funds you receive through PayPal buttons, you need a Premier or Related _ Media Business account. Accepted Fiietypes . Subscnpnons 2. Click on Merchant Services. This option will be found in the primary AddT"‘5 . Tools navigation area. ““‘“° e Tos 5. Copyright Deleting Files . Traffic - Di“ - Upgrades Google Maps . Users Gueflbmk 0 Widgets & Sidebars - IiIyAccount Si-ni1l. lrini'-y Rriqim-: t l, 'lnni‘y Aimtinri L‘. -I-ex I . writing & Edmng Overview Add Funds Withdraw Hisiary Resfiie Med“ mufly Polls ErIherioeYonrAeoouu My Account Overview 5““°"‘°’”‘ C°'“3“ 5“pp°" Twitter Videos
  29. 29. http: //blog. techsoup. org/ node/530 l . , Jl By the cup New articles, discussions, offers. Weekly. [View sample) A New Product Alert Additions to the Techsoup Stock catalog. Monthly. (view sample) Ema'l' your email RS8!-'eed Be notified of new articles as soon as we publish them. fi flhag Is RS5? o Accessible lechnology D Qrgiggl Qviglg - ElJ. lJ. dLi| _iElm v fireenlech > Hardware r Networks a Qnling fieminar » RgnningYggr r ni | Get Products V _i i Community Home > Community > Techsoup Blog > Online Donations and Your Nonprofit Online Donations and Your Nonprofit Thu, 10/09/2008 - 3:32pm — E]_Il_Q[_fl_§_Lm_Qfl Last week, we published as a companion piece to . If you're lookina into aoceptina credit cards for purchases and donations at your nonprofit, I'd highly recommend reading both articles. we've gotten some interesting responses to the piece, both by email and in the community. Both articles focus on merchant accounts —- the same services stores use to process sales —- but as a number of you have pointed out, these services are overkill for some nonprofits. If all you're looking for is a simple way to accept donations online, then you may not need a full-blown merchant account. Instead, you may be in the market for an online payment service. Although these services don't provide as much flexibility as merchant accounts, they do offer a clean, inexpensive way to aocept donations on your Web site. Susan at gnited methodist l-_log3e for ghildren pointed out that she uses Goggle gheckout for Nongrgfis to accept donations online (heres her donatiorteaoe). WIIIOW bloclged about the service when it launched last year. The service is easy to use although, as Robeg has pointed gut, it lacks some features that could be useful to nonprofits. But it's hard to complain about the pnce (free until 2009). PayPa| offers a simlar figrvjgg for ngngrgfits. Like Google Checkout, clicking on a PayPal donate button takes a donor away from your site to a special PayPaI page. Drew provided & (scroll to the bottom of the page). Our partners at N_e_g4Lq_i3Lq_r_G_g_g_d ofier an online donation system too. The good thing about Network for Goods system is that it was built from the ground up for nonprofits, so a lot of features were made with our needs in mind. Network for Good's service allows users to set up recurring donations and lets you view a donors giving history. You can even customize your Network for Good page to make it look like your Web site — that may seem like a small detail, but it's conducive to a more inviting experience for the donor. As for in-house online donations solutions, Justin at Sacramento Loaves & Fishes gets my award for clevemess. He built a dgnatigupage that lets donors choose to pay l: he processing fee. As a donor, I'd be annoyed if an organization forced me to pay the processing fee for my own donation, but thrilled to do it if asked politely. As you can see, there are advantages to both merchant account providers like M1; and online donations platforms like . Whatever you use to accept donations online, the important part is mat you incorporate giving into your Web site in a way that's cohesive with your complete message. For more information about online donations platforms, check out A‘ Few gggg Qnling Payment n. .i. .a-. .i. ... . -. ... a r-s. -.: ._. n-. a.. ... .. -r. ... . u. ... - 1-. ... ... ..4.. ... . : ... ... . i-. ... a . ... . _. 11.. ... . . ... ... .. ; ..: .. .1.. . ': ;7'sf‘-, Ii. ¢ll’H Log In | Join I How To use Techsoup Search ‘ Qonate Your grain Lend your ted‘: expertise to nonprofits. l! l.a. i£l£§iLlI]'_B| £.G Leam how libraries keep public computers humming. & Discover how nonprofits can use the social Web. Nonprofit gommons See how NPOS are using virtual world Second Life to make a real difference. o Blog Home 0 About this Blog l). ..Il . i -ll-. 1 3 ch §oupTeChSOUD (' 3 lg STOCK nonprofits and public : i.. -_. .:. ... . . ..: .n. . 4.. ..-. ‘ .4
  30. 30. ana| ytics. goog| e.com us Engish GOt)glC Analytics iu: i: ii’: x:~i ‘ii ‘i: ': i:: . More enterprise Featu res ' Google Ariatytics now makes the features th at experts demand easy/ to use for everyone Gain rich insights into your website traffic wrth Advanced Segmentation Custom Reporting _ Motion Charts. and more Improve your online results Learn more about where your visitors come from and how they interad wth your sue You’ll get the information you need to write better ads strengthen your marketing initiatnes. and create higher—converting websites Learn more about the benefits Google Analytics is free to everyone whether you are an advertiser publisher or site owner Test your website and increase conversions. You can now use your Google Ana ty‘ucs login to access Website Optimzer Find out which page designs. headlines and graphics convert the most visitors Get Started C3S£_5.Ll. |siES HQ S55 Fl€s_E, uLa_ri1sJ. Lc fin‘-es brand Iil wth Gaogle E’_cQcti. icLI_oi. r Get started lodayueaung targeted ROl43ri'. en Purchase CDn5UHing/ im plem entation marketing campaigns and I-natytics ser‘. -ioesand enrollintrainirig impro-mg your site design seminars fcirn Google and content inalytics Partners .3-U , »‘i‘J'l_‘Il'/ T“ >AV [‘ ‘K it > K ' ' 1.. . w. itch (iii to. “ an Tell usyour story (‘.0 3!. - H: ;i~ -. Eeatures - Search ' SLIDDQLI Blog C, DI1YEfSlOfLU[ll‘jEl'S| [y : ‘ii. -i: -i- ~ : tii: .‘IL'm‘_-tie New to Google An alytics7 §Efl_UJ’ New News 8: Announcements Bad to Basics Hem-rGettin g Started Guide for C1Q§t1E€. *?nal)(1£: § tiotoffihe presses. me Google Analytics Help Centerhas published yetannther; nforrrianve online resource -ttieiing Started Guide The gundes purpose is to we I». net‘/ users through the basics ofha-. ~.n : _: an Analytics account, and italso picks outmust-Loo-. -.' defiitions like goals and tunnels it also has 3 diagram ofthe reporting intertace so firsttime users can bllowalong and learn about the uarious reports and features Finaliy the guide 3150 proudes praaiml set-up and implemenunon insructions l| '| the ‘Insulting a‘-nalyticssetztion, as well as tips on howtci set up yourreports and interpret the data once you S’.3l1 remixing il tithe Getting Started Guide is too easicand vou‘re reaovto oetstarted on more ad-anueo Googfe Analytics Blog ; )
  31. 31. Insert Google Analytics code in WordPress. com cw» , t¢'Lt"AV9i_I.5iat; ., _ e~'kigri‘m1t§. = ‘l| Jil! - ! !l! I!. !tI , .. . Jp Dashbmrd | *”ll Edit Themes V’ P055 Footer (footer. php) Select theme no edit: aaniieii-i-ie - select Edit Md New <ldiv><! -- END HMPPER <-> . Thefne Egg < i-~ Somehow <. >piip echo supab—>nuii_quer: tes; .>> queries O<CUI'ed in <? php T°'"P'3‘°5 Cfitcgcqcs t: l.in: r_stop(1); ?> seconds. mac! ~~> 404 Template (-= lO4.php) I41 Media (t-- the "Bar'the1rne" trieine copyright (c) zoos Scott Allan waztnck - Archives (afdwe-Dhp) Links rittp: //mw. p1aintx: .oi-g/ ti-iemes/ --> Corrments (oommenlsphp) <Ppl'p do_action('uip_+'ocitei-'); ?> F°0t‘3" (f°°'39"-Phpll tl‘l pagfi Header (header. php) : -57: )1 Main Index Terrplate l. ,l Comments ‘ (index, php) Page Template (pagephp) Search Form 435.-I-K nut-: ~ (searchformphp) Theme; Search Results (seardmphpji Widgam Sidebar {sidebar. php) S P st . h Editor ingle o (snglep py Theme Fmctions (functionsphpji archivespho (archives. php) lriks. Dl‘| D (links. php) Barthelrrt: Cotioi-is 9" Pliugins f Users the-metooll-: t.php th I lk I. h ‘i M T0015 ( eme oo I p p, Lit] Settings styles Sty-Iesheet (stytess) <Ibody> </ htni1> .
  32. 32. http: //hwyt. me/ d85r8G The Most Important Google Analytics Report — Landing Page versus Bounce Rate It you are only going to devote time to run a few Google Analytics reports you should make sure that they count it is easy to focus solely on pageviews, visits, and absolute visitors butthese really don'thelp you create a lot of actionable insights. I haven't posted to this blog recently. but hopefully my current reading of web Analytics 2.0 by Avinash Kaushik (which I highly recommend) will inspire a few Google Analytics posts. what is the most important Google Analytics report? Landing page versus Bounce rate. Why? It doesn’l matter how manyttiousands of visitors your site attracts if they are simply leaving the minute they arrive. This report encapsulates this concept quite simply. it also allows us to focus on a small collection of pages that contribute a lot of traffic to our sites. Here's how to work with the report 1. Set yourdate range to 3 months (or longer depending on your site traffic) so that you have a pretty large set of tralfic to workwith. Sep 5, 2009- Dec 5. 2009 2. 0n the left undercontent select Top Landing Pages (the page that a visitor first sees). EB Dashboard I I. .a. IIt-. ... . :1-: '.a Nonprofit Data is Sign up for updates Email Address in
  33. 33. htip: //hwyt. me/ ciViKQ6f r. sv; |i-"«ii| i i~. .’. -/-. .-; .i .1 By the Cup New articles, discussions, offers. Weekly. jview samglel J New Product Alert Additions to the TechSoup Stock catalog. Monthly. {View sample Email: your email RSS Feed Be notified of new articles and products as soon as we publish them All Techsoup RSS Feeds What Is RS5? ll mriilliig Hill; Accessible Technology Consultants CTCS Data bases filnjtfimi Hardware r 1 , I 3" I Mal I! {aim ‘Iit: lfltuliin: -ll-mflil= l1=I{-Mi‘! -rel-ta-9rl€~1 ; ;u. ... i Learning Center I Home > Learning Center > Web Building . . u i Get Products [ Site Statistics and User Privacy for Nonprofit Websites Learn the facts before you install analytics tools ta E _, J Was This Hel ful By: Elliot Harmon October 26, 2009 Your website is a place where people — potential supporters, volunteers, and beneficiaries leam about your organization, but it's also a place where you learn about them. Using various web statistics and analytics tools, you can leam how people are finding your website, where visitors are located geographically, and what parts of your site they're visiting. You can judge the impact of a particular fundraising letter or ad campaign by finding out how many times the message resulted in an online donation, a newsletter signup, or any other desired action. Used thoughtfully, website statistics can inform website design choices, help you make your website more user—friendly and navigable, and influence your overall communications and marketing strategy. But is your visitors’ information being used by others? What responsibility do you have to explain to your site's users what information they're giving away by visiting your site and to whom? In this article, we'll explore some privacy issues surrounding web analytics and other website tools. Since Google Analytics (GA) is the most prominent third-party analytics tool on the market, we'll pay particular attention to it, but the recommendations we offer apply to other lhird»party services too. We'll offer some tips on crafting a privacy policy that explains to your site's users how you and others will use any information they provide. Having a clear, readable privacy policy is a great idea even if you don't use GA or a similar service. We can't decide for you whether to use a third-party web analytics service, but we can help you make a thoughtful decision and take necessary steps to educate your website's visitors. This article is intended for readers who are already familiar with the basics of site statistics. If you've never thought about utilizing statistics on your nonprofit's website, start with Idealware's A Few Good Web Analmcs Tools. Understanding Site Statistics and Web Beacons Every time someone visits your website, information about that visitor is stored in a server log, Elertitdiu Log In I Join Techsoup | Register Organization | How To Use Techsoup FIMFIKLJ '. . ili: L‘ Fgtechwup Echfoup i: oc V; STOCK connects nonprofits and public libraries with donated and discounted technology products. Choose from over 240 products from companies such as Microsoft, Adobe, and Symantec. Visit Techsoug Stock. Browse by category: Browse by category v Full list of partners and products. Leam about Techsoug Global Lisa; -rd; -_r; -itgniagi; Discuss this article with other Techsoug members. inclurlinn the date and time nf the visit. which names the nersznn viewerl. her annrnximate location. and infnnnatinn ahnirt the
  34. 34. i ". l, -.-2.-5. l? 'T-4°. ifletwork, for Good. htip: //hwyt. me/ bRLl‘<hr , N etwork for Good: '. ‘1:l‘:3' Network tor Good helps Nonprolits like yours: SeleclYour Cause v 77p: 1 . / Subscribe to our Free weekly Tips Newsletter. . . 4,’ Email: SIGN UP . ‘.bout . " l'. '.‘0rl< for Good Network for Good provides easy and affordable online fundraising services. *. *i: — 2 :4» . x-—‘: -.: t-. to learn more. 0 RSS FEED K‘. Y’ —' . ..i. «r ll. 2.. ii. i. ,. I i. .. ... ;. 'm. ... .. I. .i. _- 50 Resources for Getting the Most Out of Google Analytics By Derek COlllh$, I<ISSmetrics Blog: Mar 13, mos E"'“‘' ""5 W9“ """‘ “"5 ""“°'° Average: fififififi Your ratlng: fififififi Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time. learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics. 1. How to Use Google Analytics for E3»: -gunners - Mahalo’s how-to guide for beginners. 2. A beginner‘: guide to Google Anzilytics, Part 1, Part 2, Part 3, Part ~l - A series of detailed posts walking you through Google Analytics from setup to understanding what data is being presented. 3. Getting to Know Your Google Analytics Dashboard - The title says it all! This is a brief post with one goal: to introduce you to the Google Analyljcs dashboard. 4. Google Analytics for E3-winners: How to Make the Most of You‘ Traffic Reports - This guide doesn't cover setup, but it does a great job of helping you to better understand the data being presented. 5. Google Analytics VidCO Tutorial 1: Setup - A video presentation that walks you through Google Analytics setup.
  35. 35. www. bbnow. com What is BIack~baudNow? You are only 5 minutes away from publishing your very own website and accepting donations online via PayPal. You will have access to many industry leading resources (tips. tricks. and best practices) to help your organization succeed. Read what BBNow customers are saying. Get Started * How Does it Work? It's WebNow. Publish your own website and accept donations In minutes Learn More It's Donorflow. Manage your constituent accounts and run reports, Learn More Signup for a BBNow Webinar! It's ErnailNow. Send emails to stay in touch with your constituents Learn More
  36. 36. http: //www. e—benchmarksstuciy. com/ Email & Fundraising » Text Messaging» The new 2010 eNonprofit Benchmarks Study is now available for FREE download! READ THE STUDYI Social Media » Co-aulhoredwith: I 3'-“J READ THE STUDY» llallplnlil rmuioiiiqy mimi- READ THE STUDY» 102". ‘ T}; i '. ~,IZ 31¢, A XII‘. ii‘ I‘ M+R Strategic Services helps organizations and campaigns we believe in develop smart and effective strategies to mobilize their members, build grassroots support, and raise money— online and offline. As part of our research activities, M+R publishes studies that provide metrics to analyze the effectiveness of online programs. L». rivn Go! ; ::. : . t +‘-> or check our latest reports above. 5113:: iii ellli ii. .. l]_l llwnlelz. I. ‘I ii; l-inn iiziii-ix -iii- II’-i'i'I~ in -i-in-: -i ilinioli-ridfliig, iir: l-ho i: ltoii‘toiir, oiiio nioiiz. marl-1Iioit: Lolt-~n: i.~At-i4» l urge-il_.1i. .‘t'i'i : t». _g]_“, .:; ,i, .ii i 'i'I. i~i‘. It. LoiI. i.i IIOWIOYOIGV i f{Iy_£('I_"_B'L: !.l <willlolm: ::5~1ii-tl. i-It-a~Y4.vlt-44i
  37. 37. hup: //www. vertica| response. com/ non—profi'is/ li‘i. '. l. :érticall'-lesponse Email Marketing Surveys Postcards Pricing Partners & Developers Non-Profits Email for Free Promote Your Non-Profit Freely, For Free! Need to develop a dialog with donors, patrons, alumni or members? At Vertica| Response, we are inspired by the work you do, so we want to make it easier. Now you can save your _ donors’ dollars for other crucial projects, so that you can stretch that shoestring to achieve Q even more. ' What you get / erticalllesponse for Non-Profits is a program that enables Non-Profit Organizations (NPOs) to effectively communicate with their supporters via email. Once accepted into the program, NPOs Wlll be able to leverage Vertica| Response’s email marketing to send up to 10,000 emails per month. All for free! How it works Once you’re enrolled in the program, you’ll get 10,000 free credits at the start of each month. It's a ‘use-it- or—lose-it’ system, so credits will expire at the end of that month. Not to worry — we'll give you 10,000 more the following month. Simple, right’ Getting started If your organization is a 501(c)(3), then you're eligible. Simply fill out the , i,_ , we'll check to make sure that you're not fibbing about your 501(c)(3) status, and Hip the switch. You're ready to start sending professional looking emails. Take it to the limit Need to send more than 10,000 emails in one month? No worries. You can purchase additional email credits at a ‘ '. It's a pay as you go system, so you can buy more credits at any time. Extra credit Sorry, but we won't be providing refunds for credits purchased prior to ]Dll'lll'g the program. You can either use up your existing credits before getting started, or hang onto them in case you go over your monthly limit. It's up to you. Existing terms and conditions apply. Wait, there's more! Why not use postcards to help grow your email llSt7 Or surveys to find out more about your patrons or members? / erticalResponse also offers a 15"‘: discount on Surveys and Direct Mail postcards. ' ~~. . Linux. .. . "~i 4l— -iiir-»v. .'i V-v ii, 'i ii '_l l ‘l"l M Education & Support About ''li<'ii 'l‘l'1*f] 1- . . . . . V’ _ ll(7lll‘lHtl'| lllt r_ iiiuiitli. l I1IC(llR('. [)()l)(t pub N in (mm ufiiiir l'| I[(; "“. r Willi u. is_' ll) uxg ¢-"mil '7' " - / - iii: irkctiiii. ;_" I Tum ll. -mp. -,_ I Thr i-‘mi (}u_ ’ [)('IIl'P. to l I Learn how we can help you } What is required? You'll need to ' Our Consulting team will approve you within 2 business days. What if I'm not a 50l(C)3? If you're a registered charity in Canada or the United Kingdom Just send us your paperwork from the relevant regulatory powers that be (Canada Revenue Agency or the UK's Charity Commission) What if I already am a customer? If you‘re already a customer, the discount Wlll apply to any "new’ purchases. If you have questions regarding the status of your application, call us at (866) 683-7842 6am-6pm pst. 0 F3 L? m. .. . . —, . c
  38. 38. www. ConstantContact. com IN YOUR AREA USER C OMMUMTY CONTACT US C USTOIER LOGIN .3} ' a We're here to help: l8G(SJ5764-1464 con5unt(3o, mxt' noairy to say? 1B00.Z21.2705 Home Email Marketing Online Surveys Event Marketing ‘ ' ‘ Learning Center — Home . B1 lnduary A i'~li: irir'iri: -rt: ‘ rmuourry Dvorvioni “T519 oyinuusiry Home See how it works! Assodwons l. ik»i. i i)iiii'li. i1?rriii consultants Emenahn-em FREE Goday Trial am” No credit card required F’ °S_ Looking to loop your rrrorrroon in the know M9'"'°°‘""V°"“°‘S"**1*= " and up-to-onto? In any. ran. and rronprorrts oflordablo with constant contact. Personal scrvice: _ _ _ Pr ' “Miser _ ' With Email Marketing, you can create and send ° “S "ms professional email newsletters, fundraisers, Real Esta: renewals, and more—for far less than direct Relfious Organizdions mail. R°"“"""" ' Online Sun/ ex lets you easily and cost- Retaii effectively track member satisfaction. get event gyms and 5,35 feedback, and evaluate programs. SD0fls&fIdRe0vedi0I1 ' Use Event Marketing to set up, promote, , Travel and Tourism manage, and track the success of events, wsflme conferences, and fundraisers. ugggmgrorum In our Community in minutes. you can: land tornplatos for Nonprofits: ' Inform members ofthe —_ Youll get a wide _ . .- latest organizational news selection of email and information templates including newsletters, conference ' Generate low—cost, high- invnations and imnart frrnrirakinn anneal:
  39. 39. www. a|| iorgood . org/ posting '/3'i~’ ii i«' About Blog Help FAQS Apps API Posting Listings Privacy Policy Terms of Service Content Policy Citglr ll ‘. 'lllI :1,-iv-:21-i-; -1.» Pg. ‘-_; -_Il_= . it'll: . S>3C~llCltl-E'll‘E EH! l. Ellll-lrllllltt '-‘lzrzlllrt i‘t—. luir: i illruigi-at TlYl= )0}~‘Tll: . tlzirit-in : uiiuirll- Submit your volunteer listings to All for Good All for Good can help your organization find volunteers and reach a wider audience by spreading volunteer activities on our website and across the web All for Good functions like a typical search engine - we list a "snippet" then direct people back to you to leam more about your volunteer activity and to sign up The process works best when your full volunteer activity is available on a webpage that All for Good can list We work with existing organizations and companies like Vo| unteerMatr; h. Idealist and MeetUp to gather and distribute volunteer activities listed through their websites If you are an organization with fewer than to volunteer activities lfyou only have a few listings to post. the easiest way to get them on All for Good is to post them to one of our partner web sites. These sites have already integrated their listings with All for Good. so anything you post there Will automatically appear on All for Good. (Note that this won't happen immediately, so don't worry if your listings don't appear on All for Good instantly ) lfyou'd like to use this option. we recommend you post your activities on one of these sites a i Ii r a wvmsefl gov o wwwvolunteermatch or a wvvw m m 0 www crargslist org ifyour listings are already posted on one of these sites or any other site we already receive listings from (see the list here), you don't need to submit again! If you are an organization with 11-500 volunteer activities: The simplest way to submit your volunteer activities is by using the All for Good online spreadsheet template Online spreadsheets let you easily coordinate volunteer opportunities across oilices and within a single team by inviting others to collaborate on the same spreadsheet. Instructions in. . L. .. n. -.. .1 ___. :_m_____; _ . t.__. __; :_u_ . .u_. -__. _._. :___ __ . r__ _i___. : i-. ri-
  40. 40. www. posterous. com is the dead simple place to post everything. just ernal LB. m who-, M-°, .? Skip It! No setup or signup Fired lluners step :2 Email anything to post@posterous. coI'n Attach photos. video. MP3's. and files C unl hloggem Social media pron . '~: tt~= p 3 See the site you made We reply instantly with your new posterous at hnp: //yournametposterouscorn Femlllen ent! group: "Quickest and easiest setup I've ever seen. " —u. .n. ... .o. . a. .. Try it now by ernailing post@posterous. com from _ Cmail ¢ _ a: .7r; .‘. ::" A k , .,. L 4 A95. 3» or an, other mail program Posterous marks where. -er . nu la. e small Email post@posterous. com » Or see what others are posting. .. 5 “ Explore thousands H V V V V V . __ more » Questions? Answers
  41. 41. http: //hwyt. me/ CaseFndtnSocia| THE CASE FOUNDATION srayiniomieo ‘ coniacius Home About Us Blog Big Ideas Studies Search cu, Ste 9 Gear Up for Giving Overview Live Video: Ask the Gurus About the Giving Gurus FOR G| V|NG§, FAOs fifififihfilll Gear Up for Giving: The Click Daly Show on Soci. .. t it t 1- it How to Join the Live Q&A we r 1, There's no registration needed! 2 Mani the dates and times on your calendar 3. when it‘s me for a session. just go to www caseioundation org/ social-media lutonalsiq-and-a and tune in lo the Iivestreamed session rt. .. 15.. ... - . ... . 5.-. - a. . -. ... ... ._ . .-. .
  42. 42. http: //hwyt. me/ ddZJeG l: J‘]. ll']n: s'9i. .ri . _ L _ , ** “- ~ -I-(HI I v . )-. .I| ‘J U| —’3‘U§_HI! .'l"’ll! lfi1'* J Hal[mlIf. ||; '1t: l{-tltliihlviii : [;, ,.[; _. . ‘.’5earch ‘_i, ll; :1in win, mi ml i 1 —fl ~5- ?4~1. Welcome to the Site-less Web l fisubscribe ‘ 3 I r-. — ii-i. rv= .»: ilr. eu-. ;:u»-: lmilwii ~ lam » 1fl‘>| "l‘ lll lil 'Il7‘l2.1‘ {V wt -l ll n~~lii»i " :1-. iE ‘ J . » l is a new seiyicethat radiates a person's social media activity out to a network ofcommunity sites such 30:5’: ‘heat My wee“, News-latte, as Twitter, Facebook, Flickr, Tll'lllll' and Delicious. -ui-Mu--%v_§**' . ‘ ‘ --The ONLY online ne, ,,S. e“e,1 subscribe to. "- "I '-' vurlwi the once-tedious manual process ofcross-posting information to multiple websites and social networks other pure~pIay entrants inthis categoryinclude Fir‘ mm, Tl» tandthe Wordpress plugin Elilll, butthe basic capabilityto cross-post information across multiple social media is rapidly becoming a part of nearly every Web application i~w«il~1m: .-_which was announced Just this week, has some ofthe same functionality. These are the first ripples in a wave of new technology that will make the Internet effectively site-less By that I mean that the metaphor ofthe Web as we've known it for the last 1 5 years is breaking down. The Internet is increasingly not about sites but about content and people. As technology makes it possible for our online scribblings to appearwhereverwe may choose, the task of assessing influence will become considerably more complex. The big change in the landscape is that information no longer needs to have a homepage in orderto reach an audience. Facebook kicked oflthis trend when it created a service that was so popularthat some brands found itwas more desirable to use Facebook as a homepage than their branded websites. llwld .1‘. '1! IA . . The auto maker has started . m.1ir: iil».
  43. 43. www. de| icious. com/ highwayt HighwayTV '—2Ir‘cc< ,1 delicious i__ . . .. Ea. -2. Highway Ts Bookmarks 5. mp Bookmarks iletiuon Tags Su: ;.= :ri; :tii: vns lnsoi , / ec- :3 Site: rtt: high a_. t C’; 0) Em“ See more bookmarks in Popular, Recent, Of look up a URL. 'i'-'. . In Bookmarks . Tags Sspa, ccticns v vTop1Cl ‘Nordpress Extras My Favorites «< Amv Sample Ward s Version of NPTech B°°“““ amysampleward. orgIll; Ll Z: ' _. -l. i.: r‘es '. t‘*_s; d'. :i; .r"e 'mp°ne{ Wordpress plugin plugins tools toms online How to repost content with Posterous | Sociaibrite mobile w-. r-. r.sociaEbrite. org Ill‘ '11 C l I’: 'l: in-': -'eL: s'-i: :rte'~i-u. 'l‘-Les‘. -:—rc. : '. t"' ' ' Samoa, posterous socialmedia hok‘/ I0 web; 0 H phone Prism f‘-F‘ free pYlSlTl. r11OZll| d.COiT collabor imported Bookmarks mo: ‘la prism webdev webapps lirefox applications desktop D All Tag Microsoft Mouse Mischief '. rww. micr0soft. Com "'. ‘it: "1 "W: imported Bookmarks microsoft powerpa int interactwe tools free Don't write a business plan wwx-. i.ouilcling43.com c l: . 31§l2T~ . ECC imported Bookmarks planning strategy business businessplanning Digital Age May Differ from Real Age '/ ww. marketingcharts. com': 9" ': r'-rea -a; :- ‘€ ‘ "ai-ace-ra, »:“e imported Bookmarks age generations digital use adoption adoptionpatterns The state of social learning and some thoughts for the future of L&D in 2010 ‘ c4lpt. co. uk "a": t:: i <. '3f{- "tow imported Bookmarks elearning eslearning social collaboration web2 0 learning education First Steps With WordPress «. WordPress Codex " “' rip-rJr~vln1r>/ ‘r>rrr f>f‘= V'. .-.7" . . -~»i—lr—»»
  44. 44. _ . technology navigation for nonprofits Andy Wolber a_no! y@l-lighiiIayT. org @highiiIay’i

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