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Campus comm mngrs bijeenkomst January 2013

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Campus comm mngrs bijeenkomst January 2013

  1. 1. Campus Communicatie (Nieuwjaars) bijeenkomstBert-Jan.Woertman@Hightechcampus.comMarketing & Communication2012 /2013
  2. 2. positionering -> waarden -> merkdesignJoris van der Waart merk -> content -> SEO Jurriaan de Reu
  3. 3. MARCOM 2012
  4. 4. THE WORLD IS WATCHING
  5. 5. Ambassador Meetup
  6. 6. Hannover MesseHolland High Tech Pavilion, April 2012
  7. 7. ONline/OFFline
  8. 8. > 150 EVENTSUsOthersTogether
  9. 9. Next edition June 2013
  10. 10. Martin van den Brink Award
  11. 11. 21 november Press Event
  12. 12. SPORTS
  13. 13. . . . . . . .. . . . .
  14. 14. Tech Regulars By High Tech Campus In close cooperation with Philips, NXP, Holst Centre, ASML, Segula, Chemelot, Kivi Niria & Mikrocentrum Campus Technology Seminar 1 Micro Systeem Technologie 2 Bio Technologie 3 Health Technologie 24 oktober 2012 Micro Systeem Technologie 4 Materiaal Technologie 1 november 2012 Biotechnologie 5 Solar Technologie 15 november 2012 Health Technologie
  15. 15. Campus Technology Seminar 25 September 2012 >X> M/S 26 June 2012 PIEZOELECTRIC MATERIALS 24 April 2012 PROTECTION 27 March 2012 GIGAHERTZ Website: 28 February 2012 www.myhightechcampus.nl MATERIALS CHARACTERISTICS 22 November 2011 <X< WATT 25 October 2011 >x% > ENERGY EFFICIENCY 27 September 2011 <X< NANOMETER
  16. 16. High Tech Campus LinkedIn
  17. 17. High Tech Campus twittert
  18. 18. We LOVE YOUIF YOU LIKE US!-)
  19. 19. PRESS MEDIA
  20. 20. ‘The next Silicon Valley could well be in Eindhoven’ The Campus is ranked among worlds top 7 ‘incubators for start-ups’. This was reported in the American magazine Fortune. The magazines claims are based primarily on its own survey of information in the Global Innovation Index.
  21. 21. ENTERINGTHE BLACK BOX Jos Jansen
  22. 22. What’s next?
  23. 23. Increase (inter)national brand awareness
  24. 24. Are you networked?Let us know!
  25. 25. The NetworkBeating HeartConnecting:• People• Companies• Ideas
  26. 26. This is the good stuff.Chance favours the connected mind
  27. 27. UPDATE MYTECHCAMPUS IS: PHONE BOOKCONNECT FORUM NEWS EVENTS MARKETPLACEENGAGE AND MORE……SHARESUBSCRIBE ON MYTECHCAMPUS.NL Get informed / Stay connected!
  28. 28. 2.500 registered profiles!
  29. 29. Campus Business Seminar
  30. 30. DTW 2013 Some highlights: 1 June - HighTech Ontdekkingsroute (HTOR) 2 June - TU/eXperience Day (Family day) 4 June - TEDx Brainport 2013 JOIN 5 June - Internet of Things Event HTOR 6 June - CTO meets CTO event AT THE CAMPUS! 6 June - Night of the Nerds 7 June - Quiz night PERSBERICHT 2012 Succesvolle eerste Dutch Technology Week in Brainport regio Eindhoven Week vol hightech evenementen trekt ruim 25.000 bezoekers
  31. 31. Campus open doorswww.dutchtechnologyweek.com JUNE 2 X X X X
  32. 32. Health Tech EventJanuary 29 Open Innovation a response to a “Great Challenge” in health and medicine.
  33. 33. WE STARTUPS
  34. 34. March123
  35. 35. SURVEYS ………………………..………………… …………………….. ……………………… ………………………. …………..
  36. 36. Residents Satisfaction Study (CEO/CTO)Working together with other HTCE companiesYes: 82% (2011: 78%)Working together with Research institutionsYes: 68% (2011: 78%)Overall importance for company to be located on HTCEScore 7,7 (2011: 7,6)Net Promotor ScoreScore +38% (2011: +22%)Overall Satisfaction with HTCEScore 8,3 (2011: 8,1)Satisfaction with ecosystemScore 7,7 (2011: 7,6) Conclusions: Continue the good work! Remarks: mail delivery, parking and rental price Follow up with face to face interviews and presentation in Business Club on February 6
  37. 37. Employee Satisfaction Survey 1.500 respondents! High Tech Campus Eindhoven exerts great attraction for (international) talent 91% says YES! High Tech Campus Eindhoven enables me to build and maintain a relevant professional and social network 85% says YES!
  38. 38. 97%GREAT PLACE TO WORK!
  39. 39. Campus Elfstedentocht Voor de Kinderen
  40. 40. Thank you!
  41. 41. positionering -> waarden -> merkdesignJoris van der Waart merk -> content -> SEO Jurriaan de Reu

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