How to Use Social Media to Get
Prospective Customers to Love You
Presented by Ronan Keane
Friday, February 21, 2014
XO Communications Services Portfolio

Internet connectivity and
intelligent networks.

Voice, collaboration and
communicat...
The XO Network

One of the Industry’s Largest and Most Advanced IP Networks

Extensive Coverage
• 85 major metropolitan ma...
About XO Communications
• Leading nationwide provider of data and IP
services
• Comprehensive portfolio of IP
communicatio...
Today’s Agenda
1. Structure of Marketing at XO Communications

2. Objectives for XO’s Social Media
3. Social Media Account...
Structure of Marketing at XO Communications
Social Media
Marketing Programs

•
•
•
•
•
•
•
•

Social Listening
Social Medi...
XO Communications is Active on These Platforms

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO de...
XO’s “Followers” on LinkedIn

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all...
XO’s “Followers” on LinkedIn

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all...
Objective’s for XO’s Social Media

Content | Engagement | Advertising | Employees

Copyright 2013. XO Communications, LLC....
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

YouTube.com

Copyright 2013. XO Communic...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Blog.xo.com

Copyright 2013. XO Communic...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Facebook.com

Copyright 2013. XO Communi...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Twitter.com

Copyright 2013. XO Communic...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

LinkedIn Promoted Updates
Copyright 2013...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Sponsored Tweets

Copyright 2013. XO Com...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

Yammer.com

Copyright 2013. XO Communica...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

GaggleAMP.com

Copyright 2013. XO Commun...
Objective’s for XO’s Social Media
Content | Engagement | Advertising | Employees

200+ XO Sales Blogs
Copyright 2013. XO C...
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all...
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all...
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all...
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all...
Social Media Results in 2013

Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all...
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XO Communications: How Big Brands Use Social to Get People to Love U

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Ronan Keane, Social Strategist at XO Communications, joins us to discuss how XO Communications staffs it social media program, how they measure and some of the tools they use. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

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XO Communications: How Big Brands Use Social to Get People to Love U

  1. 1. How to Use Social Media to Get Prospective Customers to Love You Presented by Ronan Keane Friday, February 21, 2014
  2. 2. XO Communications Services Portfolio Internet connectivity and intelligent networks. Voice, collaboration and communications. Cloud computing, hosting and IT services. Internet Access IP Flex Enterprise Cloud Ethernet Services IP Flex with VPN Cloud Drive MPLS IP-VPN SIP Trunking Cloud Vault VPLS Enterprise SIP Backup Private Line Hosted PBX Colocation Wavelength Web/Audio Conferencing Web Hosting Fixed Wireless Access Faster application and network performance. Applications Performance Management Network security and data protection. Hosted Security Managed Security Content Delivery Networks Hosted Exchange Contact Center / IVR Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 2
  3. 3. The XO Network One of the Industry’s Largest and Most Advanced IP Networks Extensive Coverage • 85 major metropolitan markets across United States • Global service delivery to 50+ countries on 5 continents • 4,100 on-net buildings • Ethernet access to hundreds of thousands business locations Robust Assets • 100 Gbps Coast-to-Coast • Tier 1 IP network • Built using advanced IP and optical technology from Ciena, Cisco, Infinera and Juniper Networks • 20,000 route mile inter-city miles • 1 million metro fiber miles • 50+ colocation facilities • Fixed wireless spectrum in 80 major metropolitan markets Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 3
  4. 4. About XO Communications • Leading nationwide provider of data and IP services • Comprehensive portfolio of IP communications, managed network and IT services • Headquartered in Herndon, VA • More than 3,000 employees • Annual revenues of more than $1.5B • Focus on business, large enterprise and wholesale customers • Customers include more than 50% of the Fortune 500 • Leading brands across major industries • Major cable, content, mobile wireless and domestic/global telecommunications companies Our Customers Large Enterprise Mid-Market Wholesale Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 4
  5. 5. Today’s Agenda 1. Structure of Marketing at XO Communications 2. Objectives for XO’s Social Media 3. Social Media Accounts 4. Social Media Tools 5. Measuring and Tracking 6. Tools 7. Successes Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 5
  6. 6. Structure of Marketing at XO Communications Social Media Marketing Programs • • • • • • • • Social Listening Social Media Marketing Corporate Brand Building Social Lead Gen/advertising AR/PR Customer/Prospect Engaging Corporate Blog Sales Blogs • • • • • Content Creation Lead Generation Programs Campaign Management Customer Loyalty XO.Com Product Marketing • Positioning • Sales Enablement • Market Intelligence Sales Teams Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 6
  7. 7. XO Communications is Active on These Platforms Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 7
  8. 8. XO’s “Followers” on LinkedIn Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 8
  9. 9. XO’s “Followers” on LinkedIn Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 9
  10. 10. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 10
  11. 11. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees YouTube.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 11
  12. 12. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Blog.xo.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 12
  13. 13. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Facebook.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 13
  14. 14. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Twitter.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 14
  15. 15. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees LinkedIn Promoted Updates Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 15
  16. 16. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Sponsored Tweets Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 16
  17. 17. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees Yammer.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 17
  18. 18. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees GaggleAMP.com Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 18
  19. 19. Objective’s for XO’s Social Media Content | Engagement | Advertising | Employees 200+ XO Sales Blogs Copyright 2013. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 19
  20. 20. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 20
  21. 21. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 21
  22. 22. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 22
  23. 23. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 23
  24. 24. Social Media Results in 2013 Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications. 24

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