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Is the general consensus that you’re sending too many emails? Is your go-to-solution to send more emails in order to increase sales? You’re not alone! With the low-cost of email and the perception that we’re being proactive by sending email, many associations fall into the trap of hitting of the email submit button as the remedy for increasing registration, renewals and more. Join this webinar to learn a new method that can help your organization to cut down on the number of hope-based emails and instead, offer the emails that are truly of value to members. The CIA Method will show you that there’s no secret to sending great emails that are valued by your members, but it will require you to learn the basics of modern messaging practices. We’ll cover marketing automation, the basics of database integration and best practices in content design that will streamline your marketing operations while resulting in increased revenue.