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Who’s Got Time to
Cut & Paste?
Automation to Aid in Content Re-Marketing
What Do We Need in 2014?

Integrated eMessaging
Tripod Principles of Modern
Marketing
• Multi-channel
• Multi-touchpoint
• User-centric

Requires:
• Time
• Creativity
• S...
How Do We Get More Time?

Integrated eMessaging
NP: Common Form of Comms
Email Email Email Email Email Email Email
Email Email Email Email Email Email Email
Email Email E...
It’s 2013, so why:
•
•
•
•
•

Is email marketing still stuck in 2008?
Does it still take soooo long to do?
Aren’t we still...
Email Approach Circa 20th & 21st
Century:

Integrated eMessaging
Integration & Automation

-Private social
-Public social
media
channels
(Pinterest, Fb,
Twitter…)
-Publication
sites
-Othe...
Common Places for
Integration & Automation
2014: Live Your Life

Integrated eMessaging
20th Century: List Management
• Who’s a member
• What member
type
• Expiration dates
• Topics
• Demographics
• Subscriptio...
20th Century: Opt-out Integration

Integrated eMessaging
21st Century: Preference Centers
•
•
•
•
•

Language Preferences
Sending Time Preferences
Time Zone Preferences
Zip Code L...
Modern: Responsive Design

Integrated eMessaging
Modern: Preference Centers
•

Moving into using individual-level
specific data for targeting &
automated delivery

•

Usin...
The New Standard in Email

Integrated eMessaging
AN+ Newsletter

Integrated eMessaging
Taxonomy (Tagging)

Integrated eMessaging
CMS

Integrated eMessaging
Member 1

Integrated eMessaging
Member 1

Integrated eMessaging
Member 2

Integrated eMessaging
Member 2

Integrated eMessaging
Responsive

Integrated eMessaging
Responsive

Integrated eMessaging
Template

Integrated eMessaging
Email Analytics

Integrated eMessaging
You in the

th
20

Century:

Integrated eMessaging
You in 2014….

Integrated eMessaging
Summary:
21st Century:
• Multi-channel
• Multi-touchpoint
• User-centric
Requires:
• Time
• Integration
• Automation
Integ...
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Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing

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Why does so much of marketing involve CTRL+C and CTRL+V? It’s almost 2013 and seems time enough that we graduate from the time-consuming tasks of posting content in multiple places—namely our website, emails and newsletters! Join this webinar to learn about new tools to help your automate your content delivery while better targeting your content to people that –get this—actually want it! Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

Published in: Marketing, Technology
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Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing

  1. 1. Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing
  2. 2. What Do We Need in 2014? Integrated eMessaging
  3. 3. Tripod Principles of Modern Marketing • Multi-channel • Multi-touchpoint • User-centric Requires: • Time • Creativity • Subject-Matter Expertise Integrated eMessaging
  4. 4. How Do We Get More Time? Integrated eMessaging
  5. 5. NP: Common Form of Comms Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Email Direct Mail Phone Event Social Media Integrated eMessaging
  6. 6. It’s 2013, so why: • • • • • Is email marketing still stuck in 2008? Does it still take soooo long to do? Aren’t we still using dynamic content? Are we still caught up in list management? Are we still using email without additional communications? Integrated eMessaging
  7. 7. Email Approach Circa 20th & 21st Century: Integrated eMessaging
  8. 8. Integration & Automation -Private social -Public social media channels (Pinterest, Fb, Twitter…) -Publication sites -Other databases -PR databases -Blogs Integrated eMessaging
  9. 9. Common Places for Integration & Automation 2014: Live Your Life Integrated eMessaging
  10. 10. 20th Century: List Management • Who’s a member • What member type • Expiration dates • Topics • Demographics • Subscriptions • Roles • New additions & subtractions Allow you to do targeting & dynamic content Integrated eMessaging
  11. 11. 20th Century: Opt-out Integration Integrated eMessaging
  12. 12. 21st Century: Preference Centers • • • • • Language Preferences Sending Time Preferences Time Zone Preferences Zip Code Location Screen/Device-Independence Integrated eMessaging
  13. 13. Modern: Responsive Design Integrated eMessaging
  14. 14. Modern: Preference Centers • Moving into using individual-level specific data for targeting & automated delivery • Using multiple source systems for content • Using established tagging systems across content • User-dictated preference levels & selections • No staff involvement in production, distribution or delivery Integrated eMessaging
  15. 15. The New Standard in Email Integrated eMessaging
  16. 16. AN+ Newsletter Integrated eMessaging
  17. 17. Taxonomy (Tagging) Integrated eMessaging
  18. 18. CMS Integrated eMessaging
  19. 19. Member 1 Integrated eMessaging
  20. 20. Member 1 Integrated eMessaging
  21. 21. Member 2 Integrated eMessaging
  22. 22. Member 2 Integrated eMessaging
  23. 23. Responsive Integrated eMessaging
  24. 24. Responsive Integrated eMessaging
  25. 25. Template Integrated eMessaging
  26. 26. Email Analytics Integrated eMessaging
  27. 27. You in the th 20 Century: Integrated eMessaging
  28. 28. You in 2014…. Integrated eMessaging
  29. 29. Summary: 21st Century: • Multi-channel • Multi-touchpoint • User-centric Requires: • Time • Integration • Automation Integrated eMessaging

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