Five Trends Reinventing Association Websites

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The social web has created a new set of expectations for association members and how they want to experience their association online. Your website has to be the hub of what matters to them. But does it meet today's standards and go beyond a glorified brochure? Today's association websites compete with for-profit sites, industry publications, member companies and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web - and the way your members use your association website. Join us for a high level review of 5 key trends ranging from content marketing to mobile web and walk away with strategies and ideas on how your site can compete in this modern online landscape. Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

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  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • And if you aren’t familiar with HighRoad, then welcome! We’re the only provider of eMessaging solutions that’s both used by & endorsed by ASAE. What’s integrated eMessaging? It’s the solution associations choose when they integrate their membership database with email, mobile, social, & content marketing tools to create time-saving & value-creating membership communication hubs. HighRoad Solution is the only firm dedicated to empowering not-for-profit organizations with modern marketing technology solutions.
  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • And if you aren’t familiar with HighRoad, then welcome! We’re the only provider of eMessaging solutions that’s both used by & endorsed by ASAE. What’s integrated eMessaging? It’s the solution associations choose when they integrate their membership database with email, mobile, social, & content marketing tools to create time-saving & value-creating membership communication hubs. HighRoad Solution is the only firm dedicated to empowering not-for-profit organizations with modern marketing technology solutions.
  • And if you aren’t familiar with HighRoad, then welcome! We’re the only provider of eMessaging solutions that’s both used by & endorsed by ASAE. What’s integrated eMessaging? It’s the solution associations choose when they integrate their membership database with email, mobile, social, & content marketing tools to create time-saving & value-creating membership communication hubs. HighRoad Solution is the only firm dedicated to empowering not-for-profit organizations with modern marketing technology solutions.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • And if you aren’t familiar with HighRoad, then welcome! We’re the only provider of eMessaging solutions that’s both used by & endorsed by ASAE. What’s integrated eMessaging? It’s the solution associations choose when they integrate their membership database with email, mobile, social, & content marketing tools to create time-saving & value-creating membership communication hubs. HighRoad Solution is the only firm dedicated to empowering not-for-profit organizations with modern marketing technology solutions.
  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • You can find us on all of our social media sites—Twitter, Facebook, YouTube & Google+ at HighRoadSol, but to really stay up-to-date, make sure you subscribe to our newsletters to get all the details on our upcoming events & latest news within the world of eMessaging.
  • And if you aren’t familiar with HighRoad, then welcome! We’re the only provider of eMessaging solutions that’s both used by & endorsed by ASAE. What’s integrated eMessaging? It’s the solution associations choose when they integrate their membership database with email, mobile, social, & content marketing tools to create time-saving & value-creating membership communication hubs. HighRoad Solution is the only firm dedicated to empowering not-for-profit organizations with modern marketing technology solutions.
  • HighRoad U is a comprehensive educational initiative that packages today’s trends, topics, tips & techniques into a variety of different distribution channels so that you get the content you want in a format that works for your lifestyle.HighRoad U includes our own version of webinars which we call “blUeinars” to stay true blue to our HighRoad brand, as well as a variety of other options such as google+ hangouts and our talkblue podcast program that we are rolling out over the next few weeks.
  • Five Trends Reinventing Association Websites

    1. 1. Welcome! Education the Way U Want. When U Want.
    2. 2. Five Trends Reinventing Association Websites Ray van Hilst, Vanguard Technology These are scrolling slides, the live program will begin shortly.
    3. 3. Today’s Content Leader www.highroadsolution.com Ray van Hilst Director of Client & Marketing Strategy Vanguard Technology Email: rvanhilst@vtcus.com @rvanhilst These are scrolling slides, the live program will begin shortly.
    4. 4. About Ray www.highroadsolution.com Ray blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more. Have a question already you want addressed? Use the chat box to post it!
    5. 5. We offer all of this for free! Take the HighRoad!
    6. 6. ASAE Lunch Learning Series www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Wednesday, May 7th @ Noon ““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink” Register www.asaecenter.org
    7. 7. Want to tweet? @highroadsol @rvanhilst #HighRoadU www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    8. 8. Are You a Current Client? www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Get the latest from the greatest! 2014 Q1 Innovation Call with Ron McGrath, CTO 12 – 1 pm eastern Register Today!
    9. 9. HIGHROAD U ARCHIVES WATCH/LISTEN/LEARN ON: YOUTUBE.COM/HIGHROADSOL Miss a BlUeinar? These are scrolling slides, the live program will begin shortly.
    10. 10. Need CAE Credit? Make sure to post your name in the Chat Box to receive credit! www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    11. 11. These are scrolling slides, the live program will begin shortly.
    12. 12. Welcome! Education the Way U Want. When U Want.
    13. 13. APRIL 25TH: BRAND MARKETING JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES SEPTEMBER 19TH: DIGITAL EVENT MARKETING HighRoadU Live Seminars are Coming!!! Save the Date! Registration Opening Soon! All live events at ASAE HQ.
    14. 14. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    15. 15. Woohoooo!!!!!! It’s Friday, y’all!
    16. 16. Upcoming HighRoad U Webinars: www.highroadsolution.com What Do U Want? Ideas for what you want us to cover? Let us know! @highroadsol #highroadu communications@highroadsolution.com These are scrolling slides, the live program will begin shortly.
    17. 17. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    18. 18. Modern Messaging eBook Download it now & read about modern messaging and the importance of designing digital communication strategies to be: -multi-touchpoint -multi-channel -user-centric Download the eBook These are scrolling slides, the live program will begin shortly.
    19. 19. HIGHROAD U ARCHIVES WATCH/LISTEN/LEARN ON: YOUTUBE.COM/HIGHROADSOL Miss a BlUeinar? These are scrolling slides, the live program will begin shortly.
    20. 20. ASAE Lunch Learning Series www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Wednesday, May 7th @ Noon ““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink” Register www.asaecenter.org
    21. 21. Integrated eMessaging Solutions There are many roads to engagement, but there’s only one HighRoad to success www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    22. 22. HIGHROAD’S INNOVATION CONFERENCE: THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC Save the Date! These are scrolling slides, the live program will begin shortly.
    23. 23. Need CAE Credit? Make sure to post your name in the Chat Box to receive credit! www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    24. 24. Are You a Current Client? www.highroadsolution.com These are scrolling slides, the live program will begin shortly. We have a whole lot that’s new at HighRoad! Make sure you know about the new benefits & our new innovations! Ask your Account Manager for a 2014 Debrief to learn more!
    25. 25. APRIL 25TH: BRAND MARKETING JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES SEPTEMBER 19TH: DIGITAL EVENT MARKETING HighRoadU Live Seminars are Coming!!! Save the Date! Registration Opening Soon! All live events at ASAE HQ.
    26. 26. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    27. 27. Today’s Content Leader www.highroadsolution.com Ray van Hilst Director of Client & Marketing Strategy Vanguard Technology Email: rvanhilst@vtcus.com @rvanhilst These are scrolling slides, the live program will begin shortly.
    28. 28. About Ray www.highroadsolution.com Ray blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more. Have a question already you want addressed? Use the chat box to post it!
    29. 29. These are scrolling slides, the live program will begin shortly.
    30. 30. Past HighRoad U Webinars www.highroadsolution.com These are scrolling slides, the live program will begin shortly. For the entire list, Go Here. Virtual Learning: Webinars, Hybrid Events & So Much More Overheard! Top Trends & Highlights of the Litmus Email Design Conference What Is Marketing Automation? Membership Strategy Blueprints ASAE Lunch-N-Learn Webinar Series: The Value of Integration
    31. 31. These are scrolling slides, the live program will begin shortly.
    32. 32. ASAE Lunch Learning Series www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Wednesday, May 7th @ Noon ““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink” Register www.asaecenter.org
    33. 33. Are You a Current Client? www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Get the latest from the greatest! 2014 Q1 Innovation Call with Ron McGrath, CTO 12 – 1 pm eastern
    34. 34. Woohoooo!!!!!! It’s Friday, y’all!
    35. 35. APRIL 25TH: BRAND MARKETING JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES SEPTEMBER 19TH: DIGITAL EVENT MARKETING HighRoadU Live Seminars are Coming!!! Save the Date! Registration Opening Soon! All live events at ASAE HQ.
    36. 36. Want to Share Later? Slides on Slideshare. Video on YouTube.
    37. 37. Modern Messaging eBook Download it now & read about modern messaging and the importance of designing digital communication strategies to be: -multi-touchpoint -multi-channel -user-centric Download the eBook These are scrolling slides, the live program will begin shortly.
    38. 38. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    39. 39. Past HighRoad U Webinars www.highroadsolution.com These are scrolling slides, the live program will begin shortly. For the entire list, Go Here. Virtual Learning: Webinars, Hybrid Events & So Much More Overheard! Top Trends & Highlights of the Litmus Email Design Conference What Is Marketing Automation? Membership Strategy Blueprints ASAE Lunch-N-Learn Webinar Series: The Value of Integration
    40. 40. Not on our Email List????? Need to update/change? Let us know! www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    41. 41. HIGHROAD U ARCHIVES WATCH/LISTEN/LEARN ON: YOUTUBE.COM/HIGHROADSOL Miss a BlUeinar? These are scrolling slides, the live program will begin shortly.
    42. 42. HIGHROAD’S INNOVATION CONFERENCE: THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC Save the Date! These are scrolling slides, the live program will begin shortly.
    43. 43. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    44. 44. Modern Messaging eBook Download it now & read about modern messaging and the importance of designing digital communication strategies to be: -multi-touchpoint -multi-channel -user-centric Download the eBook These are scrolling slides, the live program will begin shortly.
    45. 45. Today’s Content Leader www.highroadsolution.com Ray van Hilst Director of Client & Marketing Strategy Vanguard Technology Email: rvanhilst@vtcus.com @rvanhilst These are scrolling slides, the live program will begin shortly.
    46. 46. About Ray www.highroadsolution.com Ray blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more. Have a question already you want addressed? Use the chat box to post it!
    47. 47. Integrated eMessaging Solutions There are many roads to engagement, but there’s only one HighRoad to success www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    48. 48. Past HighRoad U Webinars www.highroadsolution.com These are scrolling slides, the live program will begin shortly. For the entire list, Go Here. Virtual Learning: Webinars, Hybrid Events & So Much More Overheard! Top Trends & Highlights of the Litmus Email Design Conference What Is Marketing Automation? Membership Strategy Blueprints ASAE Lunch-N-Learn Webinar Series: The Value of Integration
    49. 49. Want to Share Later? Slides on Slideshare. Video on YouTube.
    50. 50. Past HighRoad U Webinars www.highroadsolution.com These are scrolling slides, the live program will begin shortly. For the entire list, Go Here. Virtual Learning: Webinars, Hybrid Events & So Much More Overheard! Top Trends & Highlights of the Litmus Email Design Conference What Is Marketing Automation? Membership Strategy Blueprints ASAE Lunch-N-Learn Webinar Series: The Value of Integration
    51. 51. APRIL 25TH: BRAND MARKETING JUNE 27TH: COMMUNICATING ACROSS GENERATIONAL LINES SEPTEMBER 19TH: DIGITAL EVENT MARKETING HighRoadU Live Seminars are Coming!!! Save the Date! Registration Opening Soon! All live events at ASAE HQ.
    52. 52. ASAE Lunch Learning Series www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Wednesday, May 7th @ Noon ““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink” Register www.asaecenter.org
    53. 53. These are scrolling slides, the live program will begin shortly.
    54. 54. HIGHROAD’S INNOVATION CONFERENCE: THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC Save the Date! These are scrolling slides, the live program will begin shortly.
    55. 55. Are You a Current Client? www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Get the latest from the greatest! 2014 Q1 Innovation Call with Ron McGrath, CTO 12 – 1 pm eastern
    56. 56. These are scrolling slides, the live program will begin shortly.
    57. 57. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    58. 58. HIGHROAD’S INNOVATION CONFERENCE: THURSDAY, NOVEMBER 20TH AT ASAE HEADQUARTERS, WASHINGTON, DC Save the Date! These are scrolling slides, the live program will begin shortly.
    59. 59. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    60. 60. ASAE Lunch Learning Series www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Wednesday, May 7th @ Noon ““How to Use Behavioral Data to Lead the Horse to Water AND Get Them to Drink” Register www.asaecenter.org
    61. 61. Welcome! Education the Way U Want. When U Want.
    62. 62. HIGHROAD U ARCHIVES WATCH/LISTEN/LEARN ON: YOUTUBE.COM/HIGHROADSOL Miss a BlUeinar? These are scrolling slides, the live program will begin shortly.
    63. 63. Today’s Content Leader www.highroadsolution.com Ray van Hilst Director of Client & Marketing Strategy Vanguard Technology Email: rvanhilst@vtcus.com @rvanhilst These are scrolling slides, the live program will begin shortly.
    64. 64. About Ray www.highroadsolution.com Ray blends 20 years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, the American Institute of Architects (AIA), The Endocrine Society, CoreNet Global, American Society of Radiologic Technologists (ASRT), and many more. Have a question already you want addressed? Use the chat box to post it!
    65. 65. HIGHROAD U ARCHIVES WATCH/LISTEN/LEARN ON: YOUTUBE.COM/HIGHROADSOL Miss a BlUeinar? These are scrolling slides, the live program will begin shortly.
    66. 66. @highroadsol because it’s always sunny when U take the HighRoad www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    67. 67. Modern Messaging eBook Download it now & read about modern messaging and the importance of designing digital communication strategies to be: -multi-touchpoint -multi-channel -user-centric Download the eBook These are scrolling slides, the live program will begin shortly.
    68. 68. Integrated eMessaging Solutions There are many roads to engagement, but there’s only one HighRoad to success www.highroadsolution.com These are scrolling slides, the live program will begin shortly.
    69. 69. Are You a Current Client? www.highroadsolution.com These are scrolling slides, the live program will begin shortly. Get the latest from the greatest! 2014 Q1 Innovation Call with Ron McGrath, CTO 12 – 1 pm eastern
    70. 70. These are scrolling slides, the live program will begin shortly.

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