Data Highways: Transporting Member Data through Integration

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Ron McGrath, CTO and Co-Founder of HighRoad Solution, discusses the value of data integration between membership management systems and eMessaging systems.

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Data Highways: Transporting Member Data through Integration

  1. 1. HIGHROAD SOLUTIONUSER GROUP CONFERENCEData Highways: TransportingMember Data throughIntegrationJune 6, 2013 • WASHINGTON, DCRon McGrath, CTOHighRoad Solution
  2. 2. 06/04/13
  3. 3. AMS/DatabaseIntegration Flow
  4. 4. Discovery Process
  5. 5. Member Syncing
  6. 6. Syncing Time Zone
  7. 7. Segmentation Syncing
  8. 8. Email Preference CenterBasic Member
  9. 9. Email Preference CenterLeader
  10. 10. Email Preference CenterMultilingual
  11. 11. Email Preference CenterMultilingual
  12. 12. Email Preference Center
  13. 13. Email Preference CenterButton to confirm opt-out
  14. 14. Analytics
  15. 15. Invalid Emails
  16. 16. Transactional Messages
  17. 17. Break-out

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