Why is LinkedIn important to your college and university student recruiting efforts

3,613 views

Published on

LinkedIn is being used by a growing number of students. Higher ed marketers can use LinkedIn Advertising and Alumni Groups to reach them.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,613
On SlideShare
0
From Embeds
0
Number of Embeds
956
Actions
Shares
0
Downloads
33
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Why is LinkedIn important to your college and university student recruiting efforts

  1. 1. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 1 Why Is LinkedIn Important To Your College And University Student Recruiting Efforts?
  2. 2. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 2 1. Introduction 2. LinkedIn Advertising 3. LinkedIn Alumni Groups Overview Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  3. 3. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 3 Here are a couple of very important statistics about students and LinkedIn. As of October of 2011, approximately 14 million of LinkedIn’s total 161million members were students. Students and recent college graduates are the fastest growing demographic group on LinkedIn. 1. Introduction Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  4. 4. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 4 So why are students flocking to LinkedIn these days and what are they doing there? 

 Research indicates that students are using LinkedIn to:  research companies  check out career paths  prepare for interviews  get introductions and referrals  make business contacts  extend their resumes  collaborate with college alumni for advice and opportunities  find internships and jobs 1. Introduction Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  5. 5. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 5 It seems pretty clear from this kind of activity that your prospect and existing students are using LinkedIn to get ahead in their pursuit of career and job. LinkedIn is of particularly high value to students considering graduate school, Extension or Continuing Education opportunities and generally 3rd and 4th year students, as they get closer to graduation. Since your audience is spending time there, what kinds of things can you be doing to reach them using LinkedIn as a medium? 1. Introduction Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  6. 6. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 6 If you can effectively segment your target audience using LinkedIn’s targeting options, then LinkedIn advertising can be an excellent option for your recruitment campaigns. For example, think age (18-24) in a specific geographic area (New York), with a Bachelors degree, with job function (marketing ) to market your MBA Program to. 2. LinkedIn Advertising Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  7. 7. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 7Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  8. 8. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 8 Alumni groups provide a range of opportunities for students to network with other students and alumni from their college. M.I.T. for example, (@MIT_alumni) hosts a LinkedIn alumni group, which allows students to join before they graduate so that they can network with alumni. 3. LinkedIn Alumni Groups Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  9. 9. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 9 Having a LinkedIn group for your alumni is an excellent feature on your list of things that prospect students are looking for to assure them that your program will help them find a job upon graduation. You might even consider opening up your alumni group to prospect students so they can reach graduates directly for feedback about your institution. 3. LinkedIn Alumni Groups Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  10. 10. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 10 As more students move into LinkedIn it will continue to improve as a channel for higher ed marketers to reach student prospects and an institution’s currently enrolled students. What’s you experience been using LinkedIn as a higher ed marketing channel? Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
  11. 11. Why Is LinkedIn Important To Your College And University Student Recruiting Efforts Slide 11 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

×