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Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 1
Twitter Lead Generation Cards: A
Brand New Way to...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 2
1) A New Approach to Converting Leads?
2) What is...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 3
 Challenge:
 Converting social media followers ...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 4
 A lead generation card is an ad or “card” that ...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 5
 Here is an example of the components of a Twitt...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 6
 Lead generation cards were initially launched b...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 7
1. Activate Twitter Ads
2. Create a lead generati...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 8
 To work with lead generation cards, you’ll need...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 9
1. Log into your Twitter account, click settings,...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 10
2. Click “Creatives” from the navigation bar, se...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 11
3. Customize lead generation card by filling in ...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 12
 You can also provide a landing page on your si...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 13
 Twitter’s lead generation cards have only been...
Twitter Lead Generation Cards: A Brand New
Way to Generate Leads
Slide 14
Questions?
1.514.312.3968
info@higher-education-...
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Twitter Lead Generation Cards: A Brand New Way to Generate Leads

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A new lead generation tactic from Twitter that you can add to your lead generation toolkit and begin to use right away. And, the really good news is that there is no cost to you to run them!

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Twitter Lead Generation Cards: A Brand New Way to Generate Leads

  1. 1. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 1 Twitter Lead Generation Cards: A Brand New Way to Generate Leads
  2. 2. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 2 1) A New Approach to Converting Leads? 2) What is a Twitter Lead Generation Card? 3) A Brief History of Twitter Lead Generation Cards 4) How to Work with Lead Generation Cards 5) Create a Twitter Lead Generation Card in 3 Steps 6) Are They Effective? Overview Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  3. 3. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 3  Challenge:  Converting social media followers into high quality leads that can be moved deeper into the recruitment process.  New Approach:  Twitter has established a potential solution to this challenge via lead generation cards.  These allow you to actively engage your followers within your tweet stream with an ad. 1. A New Approach to Converting Leads? Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  4. 4. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 4  A lead generation card is an ad or “card” that is attached to a tweet.  Once your followers click the ad, you’ll be granted access to their names, email addresses and twitter handles.  A lead generation card is made up of two parts: 1. The tweet that the card is attached to 2. The lead generation card itself 2. What is a Twitter Lead Generation Card? Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  5. 5. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 5  Here is an example of the components of a Twitter Lead Generation Card: Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  6. 6. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 6  Lead generation cards were initially launched by Twitter in early 2014, but only a limited number of users were given access to experiment with them.  In September, all Twitter users were granted access to create lead generation cards through the Twitter Ads Interface.  Currently, there is no charge to create and run lead generation cards, but this can change at any time. 3. A Brief History of Twitter Lead Generation Cards Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  7. 7. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 7 1. Activate Twitter Ads 2. Create a lead generation card 3. Attach lead generation card to a regular or a promoted tweet 4. Track your results in Twitter analytics 5. Download your leads directly into your marketing automation tool Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards 4. How To Work with Lead Generation Cards
  8. 8. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 8  To work with lead generation cards, you’ll need access to Twitter Ads.  Lead generation cards are free to use, but a credit card must be provided for access to Twitter’s “Creatives” tab, where you’ll be able to create them. Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  9. 9. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 9 1. Log into your Twitter account, click settings, then “Twitter Ads” 5. Create a Twitter Lead Generation Card in 3 Steps Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  10. 10. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 10 2. Click “Creatives” from the navigation bar, select “Cards,” then click “Create Lead Generation Card” Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  11. 11. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 11 3. Customize lead generation card by filling in the required fields: short description, image and call to action. Remember to provide a link to the privacy policy on your website. Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  12. 12. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 12  You can also provide a landing page on your site where the visitor is taken after they click on your call to action.  It is possible to send leads directly to your CRM, however additional data settings are required.  Once you’re finished building the lead generation card, save the page to update the settings. Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  13. 13. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 13  Twitter’s lead generation cards have only been available for a short while so there are very little analytics available to report on results.  In a case study, Adobe reported that their client; Mount Washington College, received good results.  Lead generation cards probably won’t produce a high volume of leads, but the ones they do produce will be of high quality. 6. Are They Effective? Source: Higher Education Marketing – How To Generate Prospective Leads With Twitter Lead Generation Cards
  14. 14. Twitter Lead Generation Cards: A Brand New Way to Generate Leads Slide 14 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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