The responsive web design phenomenon what it is and what it means for higher ed

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Responsive Web Design (RWD) has been a growing trend in web design over the past couple of years.

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The responsive web design phenomenon what it is and what it means for higher ed

  1. 1. The Responsive Web Design Phenomenon: What it is and what it means for higher ed The responsive Web Design Phenomenon: what it is and what it means for your school? Slide 1
  2. 2. The Responsive Web Design Phenomenon: What it is and what it means for higher ed Overview 1) 2) What is responsive web design? Why is responsive web design a rising trend for higher ed? i. ii. iii. 3) Increase your mobile search visibility Increase cost effectiveness Overall control Responsive or not, it’s all about content Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 2
  3. 3. The Responsive Web Design Phenomenon: What it is and what it means for higher ed 1. What is responsive web design?  Responsive web design is a method used to make a website that works effectively on desktops and mobile devices, regardless of the operating system.  Here is a great comparison of different ways to create mobile sites in terms of user experience. Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 3
  4. 4. The Responsive Web Design Phenomenon: What it is and what it means for higher ed 1. Why is RWD a rising trend for higher ed?  There are three obvious reasons for colleges and universities to adopt RWD: i. Increase your mobile search visibility ii. Increase cost effectiveness iii. Overall control Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 4
  5. 5. The Responsive Web Design Phenomenon: What it is and what it means for higher ed i. Increase your mobile search visibility  More and more information is requested via mobile devices, and students are also signing up for classes via their smartphone.  You can track the rise of content being shared via mobile devices and compare the results.  By delivering an app-like experience, students are likely to visit your site more often Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 5
  6. 6. The Responsive Web Design Phenomenon: What it is and what it means for higher ed ii. Increase cost effectiveness  In the long term, having a responsive web design:  eliminates the need to maintain multiple sites  decreases overall costs Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 6
  7. 7. The Responsive Web Design Phenomenon: What it is and what it means for higher ed iii. Overall control  Overall control of what?  Your BRAND throughout devices  How?  By offering a consistent user experience across all devices. Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 7
  8. 8. The Responsive Web Design Phenomenon: What it is and what it means for higher ed 3. Responsive or not, it’s all about content  Is RWD right for everyone? Is it always better than a dedicated mobile site?  Whether or not your college decides to go for RWD a significant amount of your focus will always come back to content. Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 8
  9. 9. The Responsive Web Design Phenomenon: What it is and what it means for higher ed 3. Responsive or not, it’s all about content  While Responsive web design is a geared to enhance userexperience, it actually puts a new emphasis on content  It requires colleges and universities to focus on:  their brand  their content to make sure they meet visitors’ needs both technically and informatively. Source: Higher Education Marketing – The Responsive Web Design Phenomenon Slide 9
  10. 10. The Responsive Web Design Phenomenon: What it is and what it means for higher ed Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 10

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