The Power of Infographics for Marketing Higher
Education
Slide 1
The Power of Infographics for
Marketing Higher Education
The Power of Infographics for Marketing Higher
Education
Slide 2
1) Infographics
2) Importance
3) Creating a Successful In...
The Power of Infographics for Marketing Higher
Education
Slide 3
 As attention spans wane by the day, web surfers have
be...
The Power of Infographics for Marketing Higher
Education
Slide 4
 With the constant challenge of trying to communicate
in...
The Power of Infographics for Marketing Higher
Education
Slide 5
 Infographics have become an important component of
cont...
The Power of Infographics for Marketing Higher
Education
Slide 6
 The cost to create an engaging infographic may seem out...
The Power of Infographics for Marketing Higher
Education
Slide 7
 The best place to host your infographic is likely your ...
The Power of Infographics for Marketing Higher
Education
Slide 8
 SlideShare allows you to share infographics from your
L...
The Power of Infographics for Marketing Higher
Education
Slide 9
Questions?
1.514.312.3968
info@higher-education-marketing...
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The power of infographics for marketing higher education

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Infographics have become an important component of content marketing strategy and development because its inherently data-rich visualization format makes for an easily understandable way to tell your story.

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The power of infographics for marketing higher education

  1. 1. The Power of Infographics for Marketing Higher Education Slide 1 The Power of Infographics for Marketing Higher Education
  2. 2. The Power of Infographics for Marketing Higher Education Slide 2 1) Infographics 2) Importance 3) Creating a Successful Infographic 4) Going Viral Overview Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education
  3. 3. The Power of Infographics for Marketing Higher Education Slide 3  As attention spans wane by the day, web surfers have become more adept at giving a quick scan to determine if a site is worth their time.  Websites were once much more text-heavy, partially because bandwidths available at the time limited loading times of images and multimedia, but images are now all the rage in web design and social media trends. 1. Infographics Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education
  4. 4. The Power of Infographics for Marketing Higher Education Slide 4  With the constant challenge of trying to communicate information to ever busier consumers, it is no surprise that infographics have become so popular.  Integrating pictures, charts and diagrams to simplify and present complex information in engaging and informative ways, the use of infographics has exploded in the past few years. 1. Infographics Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education
  5. 5. The Power of Infographics for Marketing Higher Education Slide 5  Infographics have become an important component of content marketing strategy and development.  The inherently data-rich visualization format makes for an easily understandable way to tell your story.  Combining quick facts with colourful images gives viewers persuasive context, and information presented visually is more easily interpreted and remembered.  It can be a particularly useful tool for colleges and universities, which typically have vast amounts of often complicated information to impart to diverse target audiences.  The trendiness of infographics has inevitably inspired a glut of poorly designed, link-baiting creations that confuse more than inform with cluttered or irrelevant content lacking narrative cohesion. Infographics can no longer impress based on novelty value and therefore must be strategic to be effective. 2. Importance Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education
  6. 6. The Power of Infographics for Marketing Higher Education Slide 6  The cost to create an engaging infographic may seem out of reach for a small college but there are actually many easy- to-use tools available on the net and perhaps even graphic design students on campus with the necessary skill set.  Choose a subject that resonates with your target audience and can be compellingly conveyed with statistics and illustrations, provoking insights.  Find reliable and relevant data to tell your story and be extra creative with the design.  Avoid overloading the senses by erring on the side of simplicity and clarity, but integrate contrasting colours to maximize eye-catching impact.  Add a touch of humour with playful illustrations if it suits the subject and brand. 3. Creating a Successful Infographic Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education
  7. 7. The Power of Infographics for Marketing Higher Education Slide 7  The best place to host your infographic is likely your website blog.  Including an embed code to make it easier for viewers to share elsewhere, if that is your intention, established to show the infographic from your server with a link attributing it to you and back to your original post.  To gain more social attention, include a "Pin It" button, submit to an infographic directory like visual.ly and consider featuring it in a press release.  Post the infographic to your social media channels, creating a call to action that encourages sharing. 4. Going Viral Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education
  8. 8. The Power of Infographics for Marketing Higher Education Slide 8  SlideShare allows you to share infographics from your LinkedIn profile page.  Analyze which sites are sending you traffic by integrating Google Analytics on the blog post's landing page  In today's competitive higher education market, it is increasingly important to take advantage of every digital tool available that can sell prospective students on the merits of your institution.  Infographics have a unique capability to remove potential obstacles for understanding complicated information that may be overwhelming for high school students, such as financial aid, or to simplify decision making for fundraising and other purposes.  Set clear marketing goals to focus development and be sure to optimize data-driven digital tools to research, promote and measure the success of your initiatives. 4. Going Viral Source: Higher Education Marketing – The Power of Infographics for Marketing Higher Education
  9. 9. The Power of Infographics for Marketing Higher Education Slide 9 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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