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The Freshness Factor: Keeping Content Up to
Date

The Freshness Factor: Keeping
Content Up to Date
Slide 1
The Freshness Factor: Keeping Content Up to
Date

Overview
1)
2)
3)
4)

Keeping Current
What’s Newer Than News?
Create an ...
The Freshness Factor: Keeping Content Up to
Date

1. Keeping Current



Your website should reflect your college or unive...
The Freshness Factor: Keeping Content Up to
Date

2. What’s Newer Than News?
Should you have a news section?


Many redes...
The Freshness Factor: Keeping Content Up to
Date

3. Create an E-Newsletter



Electronic newsletters feature accumulated...
The Freshness Factor: Keeping Content Up to
Date

4. Stimulating Content Strategies
9 Tips for creating an effective balan...
The Freshness Factor: Keeping Content Up to
Date

4. Stimulating Content Strategies


5. Develop clear roles
 Designate ...
The Freshness Factor: Keeping Content Up to
Date

Questions?
1.514.312.3968
info@higher-education-marketing.com

FOLLOW US...
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The freshness factor keeping content up to date

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The freshness factor keeping content up to date

  1. 1. The Freshness Factor: Keeping Content Up to Date The Freshness Factor: Keeping Content Up to Date Slide 1
  2. 2. The Freshness Factor: Keeping Content Up to Date Overview 1) 2) 3) 4) Keeping Current What’s Newer Than News? Create an E-Newsletter Stimulating Content Strategies Source: Higher Education Marketing – The Freshness Factor: Keeping Content Up to Date Slide 2
  3. 3. The Freshness Factor: Keeping Content Up to Date 1. Keeping Current  Your website should reflect your college or university.  Ensure a steady supply of content through effective content management.  Companies that blog have 97% more inbound links.  Establish a vibrant online community with student blogs  Give them a voice while the website benefits from traffic and fresh content. Source: Higher Education Marketing – The Freshness Factor: Keeping Content Up to Date Slide 3
  4. 4. The Freshness Factor: Keeping Content Up to Date 2. What’s Newer Than News? Should you have a news section?  Many redesigned sites have done away with their news section.  If developing this section, create an efficient process for maintaining and updating appealing content.  News sections can provide leads from visitors seeking information that is relevant to the school. Source: Higher Education Marketing – The Freshness Factor: Keeping Content Up to Date Slide 4
  5. 5. The Freshness Factor: Keeping Content Up to Date 3. Create an E-Newsletter  Electronic newsletters feature accumulated recent content or target a specific group.  Be sure to include:  Interesting content applicable to your audience  Resources of interest  Links to university events and programs  Place newsletter sign-up calls to action in your emails and various channels. Source: Higher Education Marketing – The Freshness Factor: Keeping Content Up to Date Slide 5
  6. 6. The Freshness Factor: Keeping Content Up to Date 4. Stimulating Content Strategies 9 Tips for creating an effective balance of information sources:  1. Leverage your existing materials  Use infographics, videos and success stories to draw visitors in  2. Templates and automation  Inserting content in ready-made form can streamline your process  3. Integrate RSS feeds  This pushes content to the far reaches of social media  4. Create a content calendar  Keep on top of popular trends and accumulate a wealth of content for months in advance Source: Higher Education Marketing – The Freshness Factor: Keeping Content Up to Date Slide 6
  7. 7. The Freshness Factor: Keeping Content Up to Date 4. Stimulating Content Strategies  5. Develop clear roles  Designate a content editor to oversee publishing  6. Open up content contribution  Get more contributors from in-house before looking externally  7. Invite engagement  Implement calls to action and keep the communication going  8. Manage your links  Bad links can severely hurt your website ranking and frustrate people  9. Listen to your community  Knowing your audience makes developing content much easier Source: Higher Education Marketing – The Freshness Factor: Keeping Content Up to Date Slide 7
  8. 8. The Freshness Factor: Keeping Content Up to Date Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8

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