Make your facebook ads appear on newsfeeds thanks to the power editor

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Make your facebook ads appear on newsfeeds thanks to the power editor

  1. 1. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 1
  2. 2. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Overview 1) 2) 3) 4) Facebook’s Power Editor Create and Test Custom Ads Control Your Ad’s Placement Target Potential Students by Specific Schools Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 2
  3. 3. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 1. Facebook’s Power Editor     The Power Editor offers a wide range of custom options that are not available when creating “traditional” Facebook ads. News feed ads generate 49 times more clicks than righthand side ads. Until recently, ads would only appear on the right-hand side menu. The Power Editor means you can customize your ads more than ever before, increasing your ROI and lead generation. Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 3
  4. 4. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 2. Create and Test Custom Ads  The Power Editor allows you to create links, videos, photos, and status page posts without publishing them to your Page.       Start by opening a Chrome Browser Go to the Facebook Ads manager page Click on Power Editor tab on the left side of the Ads Manager Install the Power Editor Create a campaign Create an ad. Start by choosing the type of ad you’d like to create Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 4
  5. 5. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 2. Create and Test Custom Ads  In the Creative & Placements section, you can create an ad for:      A website A Facebook page A Facebook page using a page post An app on Facebook Or a Facebook event Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 5
  6. 6. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 3. Control Your Ad’s Placement   The Power Editor enables you to select specific news feed placements in desktop and mobile for page post ads and sponsored stories. You can also target your ads for specific types of mobile devices you know your prospective students are using. Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 6
  7. 7. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor 4. Target Potential Students by Specific Schools     Power Editor allows you to manage all your audiences, including custom audiences and targeting groups. It is now possible to target people who went to specific high schools and colleges, vastly increasing opportunities for education marketers! The audience section allows you to choose specific interests and connections to your school’s assets on Facebook. You can target users who are connected to, users who are not already connected to your schools, and friends of connections. Source: Higher Education Marketing – Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Slide 7
  8. 8. Make Your Facebook Ads Appear on Newsfeeds Thanks to the Power Editor Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8

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