How to leverage your graduates for a professional network

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Here are some tips to leverage your graduate network.

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How to leverage your graduates for a professional network

  1. 1. How to Leverage Your Graduates For A Professional Network? How to Leverage Your Graduates For A Professional Network? Slide 1
  2. 2. How to Leverage Your Graduates For A Professional Network? Overview 1) 2) 3) 4) 5) Showcase your Lifetime Support System Convert grads into active alumni Optimize social network engagement Enlist alumni for student recruitment Measure results Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 2
  3. 3. How to Leverage Your Graduates For A Professional Network? 1. Showcase your Lifetime Support System  By taking the perspective of education as a lifecycle, you can appreciate that student relations must be mutually beneficial to be sustaining.  This requires:  a college-wide commitment to long-term student engagement  integrating alumni associations with university policy  emphasizing this intention in official communications Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 3
  4. 4. How to Leverage Your Graduates For A Professional Network? 1. Showcase your Lifetime Support System  Alumni networks can open windows on outside innovations with cross-pollination opportunities  Showcasing your alumni support on your website speaks to prospective students and even influences how current students view their evolving role  Remember that brands are built over time so commit to the long haul Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 4
  5. 5. How to Leverage Your Graduates For A Professional Network? 2. Convert grads into active alumni  Alumni engagement can begin as soon as a student enrolls (if not earlier) and extend throughout their lives  Offer universal membership to alumni associations and take the extra step to reach out to grads  Alumni associations have been identified in various studies as growth engines for overall institutional support  They are the link between grads and the services and events of their alma mater Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 5
  6. 6. How to Leverage Your Graduates For A Professional Network? 2. Convert grads into active alumni  Listen to alumni and create resources to support their needs  High impact activities in top-tier markets, new technologies to communicate, and efficiently managed alumni volunteer programs are leading this change  A LinkedIn page started by a University of Toronto graduate was taken over by the school's administration last fall after it became too large for them to manage Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 6
  7. 7. How to Leverage Your Graduates For A Professional Network? 3. Optimize social network engagement  The boom in communication technology has made it easier than ever to connect with graduates  A 2012 survey revealed 83 percent of U.S. colleges and universities used social media to engage alumni      with 96 percent on Facebook 80 percent on Twitter 73 percent on YouTube 68 percent on LinkedIn The latter can be mined by ambitious alumni outreach programs to determine contact information by using the school name in search criteria Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 7
  8. 8. How to Leverage Your Graduates For A Professional Network? 4. Enlist alumni for student recruitment  Alumni pride is often driven by school reputation and perceived equity of the diploma  In each year's convocation address, president of Nova Scotia's St. Francis Xavier University Dr. Sean Riley says:  "If you fall, a fellow Xaverian is there to pick you up."  The university has a particularly effective webpage for alumni to support the recruitment effort Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 8
  9. 9. How to Leverage Your Graduates For A Professional Network? 5. Measure results  Data measurement through quantifiable goals and analyticsdriven evidence ensure that your efforts are producing results  Develop measurable outcomes, such as:  increasing e-newsletter open rates to 20%  sponsors for printed letter  participation in special events  Making alumni relations a long-term priority will bring benefits to student recruitment Source: Higher Education Marketing – How to Leverage Your Graduates For A Professional Network Slide 9
  10. 10. How to Leverage Your Graduates For A Professional Network? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 10

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