Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Higher Ed Content that Stands the Test of Time

1,258 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Higher Ed Content that Stands the Test of Time

  1. 1. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 1 Go Evergreen! Higher Ed Content That Stands The Test Of Time
  2. 2. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 2 1) What makes content Evergreen? 2) Topics For Evergreen Content Development 3) Targeting Student Personas 4) Providing Actionable Advice: “How To” & “Top 10” 5) Examples of “How To” & “Top 10” 6) Supporting students versus program promotion 7) Examples of supportive evergreen content 8) Subtle branding, higher impact 9) Evergreen branding example Overview Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  3. 3. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 3 1. Substantial Evergreen Content Should Be: Evergreen Content Timeless Consistently Actionable Enduringly Informative Perpetually Relevant Endlessly Search-worthy Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  4. 4. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 4 2. Topics For Evergreen Content Development  Finding funds for school  Coping with exam stress  Starting the year off right  Connecting with college resources  Selecting the right program  Succeeding at group work  Improving communication skills Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  5. 5. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 5 3. Targeting Student Personas  Understand your target audiences  Isolate concerns  Identify motivations  Anticipate interests  Shape Evergreen content around  these insights Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  6. 6. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 6 4. Providing Actionable Advice: “How To” & “Top 10”  Short lists are easy to scan and absorb  Quick tips and guidance supports lead generation and helps current students  Easy to update periodically  Can be in the form of videos, blogs, articles Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  7. 7. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 7 5. Examples of “How To” and “Top 10” University of Alberta: Social Media Sharing Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  8. 8. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 8 Evergreen examples John Cabot University: Blog Content Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  9. 9. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 9 Evergreen examples Everest College: Website Content Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  10. 10. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 10 6. Supporting Students Versus Promoting Programs  Higher ed evergreen focuses on student needs & success, rather than overtly promoting programs  Makes an emotional connection by providing pertinent information with a broad appeal & lasting relevance – helping serve current students and generate new leads  May include FAQs, Testimonials, Industry Resources, Career Guidance, Tutorials So urce: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  11. 11. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 11 7. Examples of supportive Evergreen content Academy of Applied Pharmaceutical Sciences: Publishing Student Testimonials Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  12. 12. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 12 8. Subtle Branding Makes Higher Impact  Evergreen content is highly student-centered, so subtle branding is best  Consistent visual branding helps schools “show, not tell” about their commitment to students  Using strategically placed logos and coordinated colours aligns evergreen content with its source: a trustworthy, supportive college Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  13. 13. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 13 9. Evergreen Branding Example: Niagara College: FAQ Source: Higher Education Marketing – Higher Education Evergreen Marketing: The Gift That Keeps On Giving
  14. 14. Go Evergreen! Higher Ed Content That Stands The Test Of Time Slide 14 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

×