Facebook contests rules change yet again what does it mean for your college

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Facebook contests rules change yet again what does it mean for your college

  1. 1. Facebook Contests Rules Change : What Does It Mean for Your College? Facebook Contests Rules Change : What Does It Mean for Your College? Slide 1
  2. 2. Facebook Contests Rules Change : What Does It Mean for Your College? Overview Facebook Contests 2) What’s Now Allowed? 3) What’s No Longer Allowed? 4) What Does It Change For Your College? 1) Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 2
  3. 3. Facebook Contests Rules Change : What Does It Mean for Your College? 1. Facebook Contests  Facebook contests have been a key feature in many colleges’ social media marketing tool box.  They help boost the number of leads and likes on your college’s page, reach more users, and gather information about fans.  Students love Facebook contests that make them win cool stuff.  The new Facebook contest guidelines make it easier than ever. Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 3
  4. 4. Facebook Contests Rules Change : What Does It Mean for Your College? 2. What’s Now Allowed  Making contests directly through Page Timelines  It used to be necessary to use 3rd-party applications.  Facebook now allows every business page to run contests directly from their timeline.  Using Facebook features in your contests  Facebook had a policy that basically forbade using Facebook features in contests.  It was thus forbidden require that someone “likes” a page to vote for a contest.  It is now possible, for a fee, to collect entries by having users post on the page or comment/like a page post. Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 4
  5. 5. Facebook Contests Rules Change : What Does It Mean for Your College? 3. What’s Not Allowed  Inaccurate tagging of photos  As an administrator of your institution’s Facebook page, you can no longer ask people to tag themselves in pictures if they aren’t in them.  Make sure that all the tagged photos actually include people who are there.  It is still forbidden to ask people to take part in a contest by liking, sharing or posting something on their timeline.  It is also forbidden to ask participants to share the timeline contests. Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 5
  6. 6. Facebook Contests Rules Change : What Does It Mean for Your College? 4. What Does This Change For Your College?  Not much  The tagging changes will not in any way affect your college’s Facebook tagging campaigns.  As long as you ask students to tag themselves on pictures, you will be in accordance with the Facebook guidelines.  Creation of a promotion through your timeline will be faster and easier, for a minimal cost. Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 6
  7. 7. Facebook Contests Rules Change : What Does It Mean for Your College? 4. What Does This Change For Your College?  Since there is no obligation to be a fan to like a post or comment, running a contest without an application will keep you from gathering more detailed data about new fans.  For higher-ed institutions with a large fan base, third-party apps can still help make promotions and contests more personalized. Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 7
  8. 8. Facebook Contests Rules Change : What Does It Mean for Your College? 4. What Does This Change For Your College?  Facebook is introducing a new newsfeed algorithm that would punish low-quality content.  It may be an indication that Page Contests will soon be considered low-quality content.  We may need to wait and see the real impact of these new contest rules in the future. Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College? Slide 8
  9. 9. Facebook Contests Rules Change : What Does It Mean for Your College? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 9

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