Digital Metrics Every School Should Measure
Slide 1
Digital Metrics Every School Should
Measure
Digital Metrics Every School Should Measure
Slide 2
1) Digital Metrics
2) User Engagement and Loyalty Metrics
3) Social Vo...
Digital Metrics Every School Should Measure
Slide 3
 Establishing goals and setting benchmarks is the key to all
initiati...
Digital Metrics Every School Should Measure
Slide 4
 User engagement is the quality of the user experience that
represent...
Digital Metrics Every School Should Measure
Slide 5
 Social media management has come a long way in last few
years but me...
Digital Metrics Every School Should Measure
Slide 6
 There is an omnipresent need for marketing team to justify
marketing...
Digital Metrics Every School Should Measure
Slide 7
 New technology allows us to take a deeper look at the
impact of web ...
Digital Metrics Every School Should Measure
Slide 8
 The vulnerability of the current economy is putting pressure
on mark...
Digital Metrics Every School Should Measure
Slide 9
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit ou...
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Digital metrics every school should measure

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Digital metrics every school should measure

  1. 1. Digital Metrics Every School Should Measure Slide 1 Digital Metrics Every School Should Measure
  2. 2. Digital Metrics Every School Should Measure Slide 2 1) Digital Metrics 2) User Engagement and Loyalty Metrics 3) Social Voices Metrics 4) Revenue Metrics 5) Performance Metrics 6) Conclusion Overview Source: Higher Education Marketing – Digital Metrics Every School Should Measure
  3. 3. Digital Metrics Every School Should Measure Slide 3  Establishing goals and setting benchmarks is the key to all initiatives, especially when your school begins to standardize all the marketing measurement across its leads channels and media partners.  There are a wide variety of digital metrics which you should monitor to gain insight into the interaction of the audience with your web ecosystem and metrics to help improve the performance of the website. 1. Digital Metrics Source: Higher Education Marketing – Digital Metrics Every School Should Measure
  4. 4. Digital Metrics Every School Should Measure Slide 4  User engagement is the quality of the user experience that represents the positive aspects of the interaction with your site.  There are bunch of metrics you can use to measure user experience and to get further actionable insights.  Bounce Rate: Percentage of visits that go only one page before leaving the website.  New Vs Return Visitors: The ratio of new to returning visitors. This is an important metrics to measure quality of the page content and user loyalty.  Pageviews/Visit : This is an excellent indicator of how compelling and accessible your content is.  Average time spent: It can be defined as the amount of time user spent on your web ecosystem across all visits. 2. User Engagement and Loyalty Metrics Source: Higher Education Marketing – Digital Metrics Every School Should Measure
  5. 5. Digital Metrics Every School Should Measure Slide 5  Social media management has come a long way in last few years but measurability is still the biggest challenge.  There are a couple of social media metrics you could use to measure the effectiveness of this process and the impact on your school’s goals and conversions.  Social referral: This helps to analyze and understand that which social network is referring the highest quality traffic to your school’s website.  DataHub: It helps to understand how people are talking about and engaging with your web content.  Trackbacks: Trackback shows which websites are linking (or sharing) your webpage and in which context. 3. Social Voices Metrics Source: Higher Education Marketing – Digital Metrics Every School Should Measure
  6. 6. Digital Metrics Every School Should Measure Slide 6  There is an omnipresent need for marketing team to justify marketing expenditures to the school administration.  This can be only accomplished when you establish a direct relation between marketing metrics and future lead acquisitions and school performance.  There are couple of key metrics which can provide you in- depth insights of your marketing effort and school’s website performance.  Conversion Rate: Percentage of visits that result in a conversion to a goal  Click through rate: Number of times a click is made on a link(or button) by the total impression.  Transactions: The total number of transaction occurred (for e- commerce enabled websites) 4. Revenue Metrics Source: Higher Education Marketing – Digital Metrics Every School Should Measure
  7. 7. Digital Metrics Every School Should Measure Slide 7  New technology allows us to take a deeper look at the impact of web performance on all the range of user experience (e.g. desktop, mobile, tablets etc.) to add to existing useful metrics like measuring the load time.  Page load time: Average time to load the entire webpage.  User Timings: The average time it takes for the timed code to execute.  You can use speed suggestions to refine and optimize your website performance further. 5. Performance Metrics Source: Higher Education Marketing – Digital Metrics Every School Should Measure
  8. 8. Digital Metrics Every School Should Measure Slide 8  The vulnerability of the current economy is putting pressure on marketers and analysts to be more and more accountable and better focus their budgets.  Still many marketers are relying on basic analytics metrics like page views, unique visitors etc. to measure the success of their marketing effort.  Unfortunately these traffic related metrics do not provide much insights, they leave unanswered the rudimental questions about effectiveness and economical value of any campaign.  To get the most value out of your website, and your marketing budget, you should make sure you’re measuring the right things and in right way. 6. Conclusion Source: Higher Education Marketing – Digital Metrics Every School Should Measure
  9. 9. Digital Metrics Every School Should Measure Slide 9 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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