Content marketing with student blogs

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Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition.

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Content marketing with student blogs

  1. 1. Content Marketing with Student Blogs Slide 1 Content Marketing with Student Blogs
  2. 2. Content Marketing with Student Blogs Slide 2 1) Student Blogs 2) Authentic Story Telling 3) Provide Clear Goals 4) Final Thoughts Overview Source: Higher Education Marketing – Content Marketing with Student Blogs
  3. 3. Content Marketing with Student Blogs Slide 3  Delivering relevant and valuable information establishes a level of trust and loyalty, making prospective students feel closer to a college or university.  Empowering your students to contribute stories about their university experience can create sufficient content volume for SEO while providing that increasingly valued personal touch.  The infectious enthusiasm of your students' experiences carries an independent sense of authority to prospective students.  Prospects in the decision making process want to get the goods from current students, and in the absence of face-to-face interaction, stories from the front lines of campus life are the next best thing. 1. Student Blogs Source: Higher Education Marketing – Content Marketing with Student Blogs
  4. 4. Content Marketing with Student Blogs Slide 4  It is the stories unique to your school that set you apart.  These can be shared on your website or a "for students, by students" microsite, but authenticity is everything in creating a credible connection.  Prospects can see through phony marketing tactics and institutions, which is why many admissions departments choose not to delete any blog comments, even if they are negative.  Make the most of blog content by making it shareable, curating stories in a way that entices your audiences to interact, share, and explore further content. 2. Authentic Story Telling Source: Higher Education Marketing – Content Marketing with Student Blogs
  5. 5. Content Marketing with Student Blogs Slide 5  There are many ways to integrate blogging into your communications strategy but it begins with understanding the purpose behind these blogs and who the audience will be.  Developing a tone appealing to specific segments - such as prospective students, alumni, international students or psychology grad students - increases relevance and readability.  Creating a hosting platform on the school or department's website makes the relationship between blogger and school clear, while you benefit from the increased traffic. 3. Provide Clear Goals Source: Higher Education Marketing – Content Marketing with Student Blogs
  6. 6. Content Marketing with Student Blogs Slide 6  Provide clear guidelines about the purpose behind the blogs with sample topics, such as:  What makes your school a special place?  What faculty member, class, organization or event inspires you at the school?  How do you get used to dorm life?  Balancing work and study  Students can appreciate the general brand image of the institution while having fun with the content, inserting humour, personal drawings, images and video into their blogs. 3. Provide Clear Goals Source: Higher Education Marketing – Content Marketing with Student Blogs
  7. 7. Content Marketing with Student Blogs Slide 7  Blogs are excellent for cross-promotional activities. Promote your blogs on social media and collect the best ones to include in e-newsletters.  Consider inserting calls-to-action at the bottom of blogs or visible on the page, to invite readers to engage on social media, request further information or even book a campus tour.  Blogging is a proven resource as part of SEO for colleges, particularly when keyword-rich, image-laden, and shared with other media and social bookmarking.  Keep them over 450 words to best be recognized by Google.  Measuring their influence with Google Analytics will inform you how many viewers are reading this content and which sites they are coming from, among many other valuable insights. 4. Final Thoughts Source: Higher Education Marketing – Content Marketing with Student Blogs
  8. 8. Content Marketing with Student Blogs Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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