Best Practices for Virtual Tours in Higher Education
Slide 1
Best Practices for Virtual
Tours in Higher Education
Best Practices for Virtual Tours in Higher Education
Slide 2
1) Virtual Tours
2) In Higher Education Marketing
3) What Is ...
Best Practices for Virtual Tours in Higher Education
Slide 3
 Admissions teams have long known that visiting a campus is
...
Best Practices for Virtual Tours in Higher Education
Slide 4
 The cost of travel prevents most prospects to limit their
c...
Best Practices for Virtual Tours in Higher Education
Slide 5
 There are no real limitations as to what constitutes a virt...
Best Practices for Virtual Tours in Higher Education
Slide 6
 The virtual tour is the gateway but it should be leading
to...
Best Practices for Virtual Tours in Higher Education
Slide 7
 Virtual tours with broken images and links are a quick way ...
Best Practices for Virtual Tours in Higher Education
Slide 8
Questions?
1.514.312.3968
info@higher-education-marketing.com...
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Best Practices for Virtual Tours in Higher Education

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A virtual tour can be a great way to engage your prospective students.

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Best Practices for Virtual Tours in Higher Education

  1. 1. Best Practices for Virtual Tours in Higher Education Slide 1 Best Practices for Virtual Tours in Higher Education
  2. 2. Best Practices for Virtual Tours in Higher Education Slide 2 1) Virtual Tours 2) In Higher Education Marketing 3) What Is Your Story? 4) Provide Action-Based Next Steps 5) Remember the Basics! Overview Source: Higher Education Marketing – Best Practices for Virtual Tours in Higher Education
  3. 3. Best Practices for Virtual Tours in Higher Education Slide 3  Admissions teams have long known that visiting a campus is the most important factor in solidifying a student's decision to attend a university.  A virtual tour can't replace the physical interaction with a college or university but it is an increasingly important student recruitment tool, particularly for international students and parents who lack the time and resources to visit a campus prior to admittance.  In getting to know a campus better, 36 percent of students said they would "really like" virtual tours, while 30 percent called it a "must have." 1. Virtual Tours Source: Higher Education Marketing – Best Practices for Virtual Tours in Higher Education
  4. 4. Best Practices for Virtual Tours in Higher Education Slide 4  The cost of travel prevents most prospects to limit their campus visits to a few colleges, if any.  For a student visiting 20 college websites, exploring the campus virtually helps narrow down the list to the handful they can physically visit.  Their experience of your school amounts to what they can find online and virtual visits are a valuable method of bringing your school to them.  While fast becoming an essential component of marketing, limitations in time, budget and technology prevent many institutions from making the leap.  A wide variety of slideshows, video presentations and even PDF files have been labeled as "virtual tours," but today's youth are attracted by sophisticated, informative, and, ideally, mobile-accessible virtual tours that give a good sense of where they may be spending the next two to four years of their lives. 2. In Higher Education Marketing Source: Higher Education Marketing – Best Practices for Virtual Tours in Higher Education
  5. 5. Best Practices for Virtual Tours in Higher Education Slide 5  There are no real limitations as to what constitutes a virtual tour, except to ensure potential students get an accurate portrayal of campus life.  The majority utilize an interactive map.  Many use the services of virtual tour specialists like nuCloud or YouVisit to integrate interactive elements, such as 360-degree views.  "It comes down to one key aspect: what is your story?" explains Kyle James, CEO and co-founder of nuCloud.  "What makes you special as an institution? Is it your gorgeous, beautiful campus, because you're a national arboretum? Is it because you've got those few majors that people are all into? Is it your urban setting?  Key off those stories, because that's why people come to your school instead of another one." 3. What Is Your Story? Source: Higher Education Marketing – Best Practices for Virtual Tours in Higher Education
  6. 6. Best Practices for Virtual Tours in Higher Education Slide 6  The virtual tour is the gateway but it should be leading towards deeper engagement.  Encourage prospective students to take the next step by providing links to schedule a visit, ask questions, find more information, interact on social media, and even apply online.  McMaster University features an interactive map that visitors can click on to analyze specific areas in the "free explore" option.  There are "guided tour" and "your tour" options to display narrated videos with additional descriptions, and "Ask McMaster" is a clever approach to a website search function.  Call-to-action buttons (Request Info, Schedule Visit, Apply Online, Learn More) are always prominent on the left side. 4. Provide Action-Based Next Steps Source: Higher Education Marketing – Best Practices for Virtual Tours in Higher Education
  7. 7. Best Practices for Virtual Tours in Higher Education Slide 7  Virtual tours with broken images and links are a quick way to deter further investigation.  Make your tour easy to find on the website, such as in the "Admissions" menu or even the home page, and keep it easy to use. Find a good balance between a compelling visual appearance and the load times necessary for graphics to render.  Make the back-end text and visuals easily editable to integrate new information without having to rebuild the whole tour.  Some colleges have built virtual tours into their social media marketing, such as Facebook pages, in addition to their websites.  A virtual tour can be effective for lead generation as a simple system of photographs and relevant information as long as it is easy to navigate and provides a sufficiently appealing vision of your school that prospects wish to visit the campus physically. 5. Remember the Basics! Source: Higher Education Marketing – Best Practices for Virtual Tours in Higher Education
  8. 8. Best Practices for Virtual Tours in Higher Education Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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