Away With Words – Leveraging the Power of
Images

Away with Words – Leveraging
the Power of Images
Slide 1
Away With Words – Leveraging the Power of
Images

Overview
The Power of Images
2) Image Creation and Curation
3) Crowdsour...
Away With Words – Leveraging the Power of
Images

1. The Power of Images


Consider these compelling stats compiled by Hu...
Away With Words – Leveraging the Power of
Images

2. Image Creation and Curation


Original content is ideal for establis...
Away With Words – Leveraging the Power of
Images

3. Crowdsourcing Content



Crowdsourcing appeals to universities and ...
Away With Words – Leveraging the Power of
Images

4. Photo Contests


Tap into the demand for powerful visual content wit...
Away With Words – Leveraging the Power of
Images

5. Top Tips for Optimal Pics






Well integrated images can improv...
Away With Words – Leveraging the Power of
Images

6. Proper Quality and Image Size




Make your images as beautiful as ...
Away With Words – Leveraging the Power of
Images

Questions?
1.514.312.3968
info@higher-education-marketing.com

FOLLOW US...
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Away with words leveraging the power of images

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Away with words leveraging the power of images

  1. 1. Away With Words – Leveraging the Power of Images Away with Words – Leveraging the Power of Images Slide 1
  2. 2. Away With Words – Leveraging the Power of Images Overview The Power of Images 2) Image Creation and Curation 3) Crowdsourcing Content 4) Photo Contests 5) Top Tips for Optimal Pics 6) Proper Image Size and Quality 1) Source: Higher Education Marketing – Away With Words – Leveraging the Power of Images Slide 2
  3. 3. Away With Words – Leveraging the Power of Images 1. The Power of Images  Consider these compelling stats compiled by Hubspot:  90% of information transmitted to the brain is visual  Visuals are processed by the brain 60,000 times faster than text    According to MDG Advertising, articles with images attract 94% more views and they are more likely to be clicked on search engine result listings. Pictures are an effective method of communicating across cultures. Images increase social engagement and interactivity. Source: Higher Education Marketing – Away With Words – Leveraging the Power of Images Slide 3
  4. 4. Away With Words – Leveraging the Power of Images 2. Image Creation and Curation  Original content is ideal for establishing a unique visual online presence.  Original content enhances your brand identity.  Repurpose photo outtakes for future marketing initiatives.  Image curation requires patience and sound judgment.  Find and share posts at a reasonable pace.  Put the image in context  Don’t let it be a blatant advertisement for your college Source: Higher Education Marketing – Away With Words – Leveraging the Power of Images Slide 4
  5. 5. Away With Words – Leveraging the Power of Images 3. Crowdsourcing Content   Crowdsourcing appeals to universities and colleges because of the easy access to content creating students. Prospective students are looking for photos taken by and featuring students.  They provide valued insight for those curious about the type of community on campus and wondering if they will fit in.  Establish a content culture at your school  Encourage all types of submissions.  Student-empowered blogs make a great hub for usergenerated content. Source: Higher Education Marketing – Away With Words – Leveraging the Power of Images Slide 5
  6. 6. Away With Words – Leveraging the Power of Images 4. Photo Contests  Tap into the demand for powerful visual content with a photography contest:  Clearly define your objectives, such as promoting a particular program.  Choose a prize that is relevant to your audience.  Simplify the entry process as much as possible.  Promote through your social media networks or specific photo competition platforms.  Take advantage of social voting to maximize your audience.  Analyze traffic data to continuously improve your community outreach. Source: Higher Education Marketing – Away With Words – Leveraging the Power of Images Slide 6
  7. 7. Away With Words – Leveraging the Power of Images 5. Top Tips for Optimal Pics     Well integrated images can improve your website's performance but poorly integrated ones can negatively effect search engine rankings and user experience. Add clear, descriptive titles and captions, and ensure that images are positioned near the relevant text. Linking images to relevant sections of your website can be an effective method of improving navigation. The ALT text describes the image's contents, providing important information for SEO and valuable context for users with visual impairments or low-bandwidth connections. Source: Higher Education Marketing – Away With Words – Leveraging the Power of Images Slide 7
  8. 8. Away With Words – Leveraging the Power of Images 6. Proper Quality and Image Size   Make your images as beautiful as possible. Tasteful photo editing can be done with several easily accessible software programs. Use the proper image format.  JPEGs are generally the best option  Large quality images should be 60-100kb  Smaller quality images should be no bigger than 30kb   Include the appropriate social sharing buttons for your image. Allow image sharing, but require attribution and a link back to your own site. Source: Higher Education Marketing – Away With Words – Leveraging the Power of Images Slide 8
  9. 9. Away With Words – Leveraging the Power of Images Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 9

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