Avoiding common google analytics mistakes

637 views

Published on

Here is a review some of the common mistakes that schools make when setting up their Google Analytics accounts.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
637
On SlideShare
0
From Embeds
0
Number of Embeds
84
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Avoiding common google analytics mistakes

  1. 1. Avoiding Common Google Analytics Mistakes Slide 1 Avoiding Common Google Analytics Mistakes
  2. 2. Avoiding Common Google Analytics Mistakes Slide 2 1. Get relevant stakeholders on board 2. Avoid multiple Google accounts 3. Identify key performance indicators 4. Define and configure website goals 5. Filter out internal traffic 6. Implement email marketing campaigns Overview Source: Higher Education Marketing – Avoiding Common Google Analytics Mistakes
  3. 3. Avoiding Common Google Analytics Mistakes Slide 3 In order to truly benefit from analytics-driven marketing, the top stakeholders from every department have to buy into Google Analytics. They need to understand:  what the benefits are  how analytics works 1. Get relevant stakeholders on board Source: Higher Education Marketing – Avoiding Common Google Analytics Mistakes
  4. 4. Avoiding Common Google Analytics Mistakes Slide 4  Stakeholders from other departments often want to control their own site.  They may think there’s a benefit to having their own Google Analytics account.  However, it can actually deter the process for them and the whole school. 2. Avoid multiple Google accounts Source: Higher Education Marketing – Avoiding Common Google Analytics Mistakes
  5. 5. Avoiding Common Google Analytics Mistakes Slide 5  Your KPIs are the most important drivers of your website and your business decisions for it.  Schools have to ensure that they identify Key Performance Indicators that are relevant to each tier of stakeholder. 3. Identify key performance indicators Source: Higher Education Marketing – Avoiding Common Google Analytics Mistakes
  6. 6. Avoiding Common Google Analytics Mistakes Slide 6  What do you want Google Analytics to tell you?  More importantly, what objectives do you want visitors to your site to accomplish? Those questions are sometimes not asked, and that’s a major problem. Google Analytics has to be aligned with your overall strategy, and this relies on the definition of clear-cut and measurable goals. 4. Always define and configure website goals Source: Higher Education Marketing – Avoiding Common Google Analytics Mistakes
  7. 7. Avoiding Common Google Analytics Mistakes Slide 7 Schools can sometimes have hundreds of employees and terminals:  accessing the website on a day-to-day basis  accruing page:  views  visits  traffic. This isn't what you want Google Analytics to measure, so it has to be filtered out. 5. Filter out internal traffic Source: Higher Education Marketing – Avoiding Common Google Analytics Mistakes
  8. 8. Avoiding Common Google Analytics Mistakes Slide 8 Schools often use email marketing, which drive people to the website. Problem is:  they don’t properly implement those emails into their analytics, which means they don't know the efficiency of this marketing tactic. 6. Implement email marketing campaigns Source: Higher Education Marketing – Avoiding Common Google Analytics Mistakes
  9. 9. Avoiding Common Google Analytics Mistakes Slide 9 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

×