5 steps to create an efficient editorial calendar for your college’s blog and social media presence

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Here are 5 easy steps to create an efficient editorial calendar for your college’s blog and social media presence

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5 steps to create an efficient editorial calendar for your college’s blog and social media presence

  1. 1. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 15 Steps To Create An EfficientEditorial Calendar For YourCollege’s Blog And Social MediaPresence
  2. 2. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 21. Set precise goals2. Gather your team3. Identify a publishing path4. Identify metrics and monitoring tools5. Brainstorm and create your editorial planOverviewSource: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  3. 3. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 3 Stronger online and offline branding: An editorial calendarwill enable you to streamline all of your communication efforts. Higher productivity: A content calendar will force the team tohave a clear workflow to know what is being done and what stillneeds to be done. More accountability: An editorial calendar will force your teamto assign each member a clear part of the content creation andcontent sharing process. More consistency: Having set a calendar in advance will allowyour team to blog and share content more consistently.The benefits of an editorial calendarSource: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  4. 4. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 4 Go over your blog and social media strategy. Ask some questions to understand your goals:o Why has your college decided to keep a blog and be present in social media?o What are your precise goals for the blog and social media? Increase traffic toyour college’s site program pages by 30%? Increase the number of leads fromsocial sources by 10%? If your goals are precise, you’ll be able too Better track your overall progress.o Decide if your communications strategy is as effective as youwant it to be.1. Set precise goalsSource: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  5. 5. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 5 Gather your team: May include social media specialist, blogwriter and content specialist. Assign specific tasks by asking what needs to be done:o What content, how many blogs and how ofteno Who will be in charge of whato Who will edito What are the best practices2. Gather your teamSource: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  6. 6. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 6 The sharing path is about finding opportunities to capitalize onthe content you will be creating. Here again, you will need to identify who will be responsible forsharing that content:o Once a blog post, a video, a social media piece is published onthe blog, what happens? Where else can they be published?o How will you curate your content?o Identify opportunities to publicize initiatives across offline andonline platforms.o Is it possible to repurpose some of the content that already exists?o How will you choose which pieces will be integrated into yourcollege’s newsletter?.3. Identify a publishing pathSource: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  7. 7. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 74. Identify metrics and monitoring tools How you will measure your blog and social media success? Break down the goals of step 1 into specific numbers for eachof the platforms you will be using. Be quantitative. Use Analytics to create content that engages your students.Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  8. 8. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 85. Brainstorm and create your editorial plan Create a editorial plan:o Yearly plan or monthly plano Covers all the events of your collegeo List of content to be created and typeo Create a templateo A clear process of how content will be shared on social mediao A list of curation and syndication sites Don’t be afraid to use tools that can help you stay organized:Excel, Hootsuite, Basecamp, etc.Source: http://www.higher-education-marketing.com/blog/5-steps-create-editorial-calendar-colleges-blog
  9. 9. 5 Steps To Create An Efficient Editorial Calendar For YourCollege’s Blog And Social Media PresenceSlide 9FOLLOW US ON FACEBOOKFOLLOW US ON LINKEDINFOLLOW US ON TWITTERFOLLOW US ON PINTERESTFOLLOW US ON GOOGLE+Questions?1.514.312.3968info@higher-education-marketing.comwww.higher-education-marketing.com

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