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5 quick ways to make your college’s content more viral online

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Creating great visual content has become as essential as text for colleges. Here are a few tips to create great visual content and make it easy to share.

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5 quick ways to make your college’s content more viral online

  1. 1. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 1 5 Quick Ways To Make Your College’s Content More Viral
  2. 2. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 2 1. Make existing content more visual with infographics 2. Use hi-res, high-quality images 3. Create videos for YouTube and Pinterest 4. Include visual content into all the school‟s communication 5. Optimize your images for SEO 6. Popular visual content for schools i. Student-generated content ii. Tutorials iii. Results iv. Testimonials 7. Beyond images: use killer text/caption Overview Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  3. 3. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 3 The appeal of infographics comes in how they present an otherwise dense topic in a simple and easy-to-understand format. By summarizing text through visuals infographics make data:  accessible  enjoyable Remember that although infographics make for a great way to drive prospects to your site, it is important that ones you post are meaningful and relevant. 1. Make existing content more visual with infographics Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  4. 4. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 4 Before working on infographics, always start by asking yourself:  Why should my audience care about this?  What will it mean to them? Similar to the textual content on your school‟s site, the visual content has to be significant. 1. Make existing content more visual with infographics Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  5. 5. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 5 Infographics can be time-and resource-consuming. If you cannot afford to create them internally, make sure you use:  high quality pictures to create relevant images that will make your audience react. Your images should be at least:  580 pixels square (the dimensions of a Facebook photo in theatre view). You can use this format for any newsworthy data your school wants to share. 2. Use hi-res, high-quality images Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  6. 6. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 6 Most schools already know about the importance of having a YouTube presence. However, very few of them are aware of the referencing power of Pinterest. It is now possible to pin videos on Pinterest  (Go to the „About‟ section, then to the ‟Goodies‟ and drop the Pin it button). Since Pinterest is all about images, videos are a way to make your page stand out. 3. Create videos for YouTube and Pinterest Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  7. 7. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 7 4. Include visual content into all the school‟s communication  Don‟t restrict visual content to your social media platforms.  Use photos on your blog and through your email marketing initiatives as well. Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  8. 8. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 8 5. Optimize your images for SEO For every picture you use, make sure to:  Use only image types BMP, GIF, JPEG, PNG, and SVG.  Use words that describe the content of the image for the file names.  Use image alt text to describe the image.  Provide context for the image in the page's surrounding text, if possible. Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  9. 9. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 9 5. Popular visual content for schools i. Student-generated content ii. Tutorials iii. Results iv. Testimonials Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  10. 10. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 10 i. Student-generated content  User-generated visual content is the most shared type of content in social media.  Photos and videos are great opportunities for student- generated content. Invite students to upload photos of them enjoying an event on Facebook and Instagram, and then feature the best ones on both sites.  Here are a few lists that could easily be turned into a visual graphic:  “10 steps to your career as a nurse at (your school‟s name)”  “Checklist for registration”  Templates for resumes to apply to certain jobs  “Wisdom from the Expert” about a specific topic Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  11. 11. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 11 ii. Tutorials  Tutorials through video or image are a great way to offer sharable, relevant information.  On Pinterest, tutorial pins see a 42% higher click through rates. Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  12. 12. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 12 iii. Results  Visual content is an easy way to track results of an on-going project your school is involved in.  It can be featured in a “Before/After” image. Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  13. 13. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 13 iv. Testimonials  Shots of testimonials to add value to the board.  You can also choose to share a story with a series of posts on your blog or Facebook page. Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  14. 14. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 14 Beyond images: use killer text/caption If a picture is worth 1,000 words, it shouldn‟t be too hard to come up with a handful of words to summarize the pictures or graphics you post on your site.  Captions really help anchor the visuals on your site. Here are a few tips for writing text for images:  Add a call to action: Images see an 80% increase in engagement when a short text is associated to them.  Use your keywords: Make sure these short texts include your specific keywords.  Whenever you can, put a link in your caption: Pinterest especially rewards captions: type in the URL in the caption section and Pinterest will hyperlink whatever you put in the caption. Source: Higher Education Marketing – 5 Quick Ways To Make Your College’s Content More Viral Online
  15. 15. 5 Quick Ways To Make Your College’s Content More Viral Online Slide 15 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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