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3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 1
3 Steps To turn Your
Institution’s Social Media...
3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 2
1. Quantify and analyze your social media traff...
3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 3
Your institution is present on all major social...
3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 4
 How can you assess the value of your social m...
3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 5
 Many educational institutions have a website,...
3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 6
 All it takes is a little creativity to really...
3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 7
 Once the blog is up and running, feel free to...
3 Steps To Turn Your Institution’s Social
Media Traffic Into Leads
Slide 8
Questions?
1.514.312.3968
info@higher-education...
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3 steps to turn your institution’s social media traffic into leads

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Increase and convert your social media traffic into a steady stream of leads with these 3 simple steps from Higher Education Marketing.

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3 steps to turn your institution’s social media traffic into leads

  1. 1. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 1 3 Steps To turn Your Institution’s Social Media Traffic Into Leads
  2. 2. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 2 1. Quantify and analyze your social media traffic 2. Blog, blog, blog 3. Create an email subscription Overview Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads
  3. 3. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 3 Your institution is present on all major social media avenues, yet you fail to see results in lead conversion and wonder how you can make sure that your efforts are being rewarded? Here are 3 quick steps to boost lead generation: Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads
  4. 4. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 4  How can you assess the value of your social media efforts without measuring their impact first?  Quantifying and analyzing your traffic will:  offer you great insight into the main avenues where your institution is getting most leads  help you to pinpoint where your greatest efforts are needed to keep building your presence in your community. 1. Quantify and analyze your social media traffic Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads
  5. 5. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 5  Many educational institutions have a website, a Facebook page and a Twitter account. Yet, many fail to develop a proper blog on their website.  Blogging can be tricky as many institutions gather various departments that are mostly autonomous or are so small they feel they do not have the resources to have a blog.  Yet, having a blog that reflects your institution and its values is a great way to center all your social media efforts and to position your school as an authority. 2. Blog, blog, blog Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads
  6. 6. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 6  All it takes is a little creativity to really get your name to stand out.  Take a look at what other colleges have done.  Involve students in the process: who knows better than them what the school is like and what prospective students worry about/are looking for? They are your best advertisers!  Keep in mind, the frequency of your blogs is closely related to lead generation.  So whatever type of blog you choose to reach your prospects, make sure it is frequently updated and always extremely relevant. 2. Blog, blog, blog Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads
  7. 7. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 7  Once the blog is up and running, feel free to add short and clear calls to actions.  You can also self-reference yourself in your posts on Twitter and Facebook.  These links can send prospects back to your website where they can subscribe to your blog or newsletter (make sure the landing page is impeccable!).  Try to avoid “Email subscription” as its committed overtone may scare some students away.  “Stay in touch” or “Keep me informed” are great alternatives to get your readers to sign up 3. Create an email subscription Source: Higher Education Marketing – 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads
  8. 8. 3 Steps To Turn Your Institution’s Social Media Traffic Into Leads Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing

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