1. EVERYTHING TO KNOW ABOUT
VIETNAM MOBILE GAMES MARKET
- The insight true of data 2016 -
Speaker: Martin Ha | September, 2017 | ha.trunghieu2803@gmail.com

2. I am happy
Nice to know you!
Mar$n Ha
Travel gamer
• 9 years experience in internet products, game business and copywriting.
• Co-founder of 2 start-up internet companies.
• Current business director of SohaGame, VCCorp.
• Expertise in negotiation, creative thinking, critical thinking & UI-UX design.

3. Outline
I. Vietnam mobile games market overview
II. Way to win
Q/A
1. Who is the gamers?
2. What the gamers play?
3. What the gamers love?
4. How they pay?
5. Some secrets
1. Market overview
2. The Big-6 in SEA
3. The competition
4. Reasons of fast-closing games

4. 4
I. Vietnam mobile games
market overview.

5. is this everything you know about Vietnam?

6. I. Vietnam mobile games market overview
Vietnam Mobile games market insight 6 Source: GameK-Vietnam mobile games market report 2016

7. I. Vietnam mobile games market overview
Southeast Asia BIG-6 group mobile games market
Vietnam Mobile games market insight 7
• Southeast Asia total market value of mobile games: $1300 million USD
• Indonesia, Thailand, Vietnam are making up 60% the whole SEA market revenue.
• In 2016, Big-6 group had annual equal growth from 20-30%. Indonesia reached the highest
growth rate (116%), Singapore grew at the lowest rate (9%).
Source: Newzoo report 2016

8. I. Vietnam mobile games market overview
Vietnam Mobile games market insight 8
• Market revenue in 2016: $215 million USD
• The growth rate in 2016 reached 18% (in comparison with 52.5% in 2015).
Source: GameK-Vietnam mobile games market report 2016

9. life is not easy!

10. I. Vietnam mobile games market overview
Vietnam Mobile games market insight 10
• Vietnam is the most competitive game market in Southeast Asia.
• There were 216 new mobile games released in 2016, grew 51% compared to 2015.
However, the revenue has only increased by 18%.
• 2 new games released every 3 days.
Source: GameK-Vietnam mobile games market report 2016
Number of new mobile games released in 2016

11. I. Vietnam mobile games market overview
Vietnam Mobile games market insight 11
• 148 games closed in 2016.
• 75 new games released in 2016 and were closed within the first year, approximate 35% in total.
• The highest rate was Card battle with 27 games (38%), followed by ARPG with 13 games (36%)
Source: GameK-Vietnam mobile games market report 2016
Number of closed games in 2016 by genres.

12. I. Vietnam mobile games market overview
Reasons of fast closing games in Vietnam?
Vietnam Mobile games market insight 12
• Blockbusters from China.
• Big titles but failed in localization.
• Legal barriers. (TTV Online had to close 9 over 11 games in 2016)
• Competition of too many games in a same time.
Source: GameK-Vietnam mobile games market report 2016

13. 13
II. Way to win.

14. II. Way to win
1. No more PC/Web games
Vietnam Mobile games market insight 14 Source: GameK-Vietnam mobile games market report 2016
• 293 games were published in 2016:
• 216 mobile games
• 64 web game
• 13 PC games

15. II. Way to win
2. Know the gamers - Who are they?
Vietnam Mobile games market insight 15
• Mobile subscribers: 124.7 million (131% of population)
• Smartphone users: 67 million (72% of population)
• 62% of population from 16-34 yo owns smartphone
• Current 22 million gamers on mobile. Male 47/ Female 53.
Source: Wearesocial.sg

16. II. Way to win
2. Know the gamers - What they play?
Vietnam Mobile games market insight 16
Hardcore or Casual?

17. Vietnam Mobile games market insight 17
• 212 mobile games were published
in 2016:
• 70 Card battle
• 42 MMORPG
• 36 ARPG
• 30 Casual games
• 15 SLG
• 8 MOBA
• 7 Shooting
Source: GameK-Vietnam mobile games market report 2016
II. Way to win
2. Know the gamers - What they play?

18. Vietnam Mobile games market insight 18
Top Casual trending games:
• PvP Shooting (iGà - SohaGame)
• Fashion (Ngôi Sao Thời Trang - VNG)
• Dancing (Audition mobile - VTC)
• Sport (Top Eleven - Global)
• SLG (Clash Royale - Global)
II. Way to win
2. Know the gamers - What they play?

19. Vietnam Mobile games market insight 19
The theme?
II. Way to win
2. Know the gamers - What they love?

20. Vietnam Mobile games market insight 20
Chinese stories Manga Western
II. Way to win
2. Know the gamers - What they love?

21. Vietnam Mobile games market insight 21
The graphic?
II. Way to win
2. Know the gamers - What they love?

22. Vietnam Mobile games market insight 22
2D or 3D?
II. Way to win
2. Know the gamers - What they love?

23. Vietnam Mobile games market insight 23
II. Way to win
2. Know the gamers - What they love?

24. Vietnam Mobile games market insight 24
II. Way to win
2. Know the gamers - What they love?

25. Vietnam Mobile games market insight 25
II. Way to win
2. Know the gamers - What they love?

26. Vietnam Mobile games market insight 26
II. Way to win
2. Know the gamers - What they love?

27. Vietnam Mobile games market insight 27
II. Way to win
2. Know the gamers - What they love?

28. Vietnam Mobile games market insight 28
II. Way to win
2. Know the gamers - What they love?

29. Vietnam Mobile games market insight 29
II. Way to win
2. Know the gamers - What they love?

30. Vietnam Mobile games market insight 30
II. Way to win
2. Know the gamers - What they love?

31. Vietnam Mobile games market insight 31
• Mobile prepaid phone card is still the most popular payment method to games.
Source: GameK-Vietnam mobile games market report 2016
II. Way to win
2. Know the gamers - How they pay?

32. Vietnam Mobile games market insight 32
Top monetization functions:
• Lucky draw for high-end items/weapons/cards
• Upgrading system
• Outfit display (Wings, pets, horses)
• Fashion
II. Way to win
2. Know the gamers - What they pay most?

33. Vietnam Mobile games market insight 33
• Short stories
• Simple beginner’s guild
• Community connection
...
II. Way to win
3. Other secrets

34. THANK YOU FOR LISTENING!
Q/A
hieuhatrung@vccorp.vn