Young Marketers Connection Slide for 16 May 2015
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Brand building essentials in beverage
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Young Marketers Connection Slide for 16 May 2015
- 2. SEGMENTATION Target consumer’s NEEDS to be satisfied POSITIONING How brands SATISFY need uniquely MARKETINGMIX How brands Bring positioning to consumers
- 3. SEGMENTATION Part 1 Consumer’s NEED to be satisfied
- 4. Let’s START with CONSUMERunderstanding
- 5. THE FOUNDATION 6Ws UNDERSTANDING OF CONSUMPTION
- 6. WHO CONTEXT SCOPENEED DEMOGRAPHY PURCHASE CONSUME GENDER LOCATION INCOME AGE MORNING PARTY WORKING STUDYING IN-HOME OUTDOOR BEFORE MEAL FRIENDS WIFE COLLEAGUES WHO WITH WHEN WHERE WHY NOT WHY DEMAND SPACE SEGMENTATION
- 7. BRANDS WE KNOW WHAT CONSUMERS NEED HOW CAN SATISFY THEM DIFFERENTLY
- 8. POSITIONING Part 2 How brands SATISFY need differently
- 9. WHO WHAT NEED UNI- QUENESS RTB HOW BRANDS DIFFERENTIATE DEMAND SPACESEGMENTATION POSITIONING FORMULA
- 10. How brand brings Positioning to consumers?
- 11. MARKETING MIX Part 3 How brands bring their positioning to consumers
- 13. NOW IT’S TIME FOR PRACTICE