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UX and How You Fit In

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How does a UX person interface with product, engineering, design, and just about everyone in the company? What does working in a company doing UX actually feel like? In this presentation, I'll share with you the processes that startups and large corporations both use in order to stay lean do good UX.

Presented at Tradecraft on May 29, 2014

Published in: Design, Technology, Business
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UX and How You Fit In

  1. 1. Chuck Liu UX and How You Fit In ! May 2014
  2. 2. @chuckjliu @tradecraft Let’s start a conversation.
  3. 3. Confidential - Do not distribute 1 About Me and What I Do On Lean UX and Jobs To Be Done Frameworks Learn about your customers Build something you can show them Measure how well it works 2 Learn - Build - Measure Cycle 3 How To Work With…Everyone Table of Contents
  4. 4. About Me and What I Do 1
  5. 5. About Me and What I Do My Path to UX
  6. 6. About Me and What I Do Year One: PM for UX
  7. 7. About Me and What I Do Year Two: Marketing/Sales/ Consulting
  8. 8. About Me and What I Do Now: Design Research Manager
  9. 9. Official Job Description ! (What you see on HR stuff) About Me and What I Do
  10. 10. • Work with Eng, Product, and Design to establish deadlines related to overall roadmap • Ensure team is aware of key milestone dates and communicates issues related to staying on schedule • Own understanding how a projects fits into larger strategy and is on point for tracking reviews and ensuring issues are addressed and aligned with other initiatives • Facilitate relationships between teams, moving process forward, finding resources, reworking schedules, raising concerns to appropriate owners early and resolving open issues that prevent progress. Hold the line when schedule or progress is in jeopardy while maintaining respectful relationships • Conduct tests and research to find problems and opportunities to improve About Me and What I Do
  11. 11. I learn about people, ! and how they use a product. About Me and What I Do
  12. 12. I define processes, ! and how others teams interface with each other. About Me and What I Do
  13. 13. The UX Research Learn-Build-Measure Cycle 2
  14. 14. Learn-Build-Measure Cycle
  15. 15. Holla Laura Klein! 2
  16. 16. Learn-Build-Measure Cycle
  17. 17. Learn-Build-Measure Cycle
  18. 18. Learn-Build-Measure Cycle We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. ! While working backwards can be applied to any specific product decision, using this approach is especially important when developing new products or features.” ! -Ian McAllister, GM at Amazon
  19. 19. Jobs To Be Done ! is how I identify opportunities. Learn-Build-Measure Cycle
  20. 20. Learn-Build-Measure Cycle Clayton Christensen and The Innovator’s Solution: ! Don’t sell products and services to customers, but rather try to help people address their jobs-to-be- done.
  21. 21. Learn-Build-Measure Cycle As Henry Ford reputedly said of his industry, ! “If I asked customers what they wanted, they would have said a faster horse.” ! Instead, you need to look deeper and examine underlying needs.
  22. 22. 1. What are the high- level jobs-to-be-done? Learn-Build-Measure Cycle
  23. 23. 2. What are the current approaches and what pain points result? Learn-Build-Measure Cycle
  24. 24. 3. What benchmarks exist in the full range of competing offerings and analogies? Learn-Build-Measure Cycle
  25. 25. 4. What performance criteria do customers use? Learn-Build-Measure Cycle
  26. 26. 5. What prevents new solutions from being adopted? Learn-Build-Measure Cycle
  27. 27. 6. What value would success create for customers? Learn-Build-Measure Cycle
  28. 28. How It All Works: Product Managers / Engineers / Support / Marketing / Sales - A Cheat Sheet 3
  29. 29. How It All Works
  30. 30. WTF
  31. 31. How It All Works
  32. 32. How It All Works
  33. 33. How It All Works
  34. 34. How It All Works
  35. 35. How It All Works
  36. 36. How It All Works
  37. 37. How It All Works
  38. 38. How It All Works
  39. 39. How It All Works
  40. 40. How It All Works Credit: Zurb
  41. 41. There is a fine line between process and creativity. How It All Works
  42. 42. We need you. ! More than ever. How It All Works
  43. 43. THANK YOU Chuck Liu @chuckjliu cliu@kissmetrics.com hichuck.com

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