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10 Tips On How To Optimize Your Independent Creative Business Site


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10 tips & tricks to optimize your independent creative web site, both on and off page. Organic search engine optimization tips from seOverflow.

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10 Tips On How To Optimize Your Independent Creative Business Site

  1. 1. Optimize Your Independent Creative Site:<br />10 Tips On SEO (Search Engine Optimization) to Drive Traffic To Your Business<br />presented by seOverflow<br />
  2. 2. Who Is seOverflow?<br />seOverflow is a search engine optimization and pay per click marketing company in Denver, CO.<br />We specialize in offering solutions that enable web design companies, marketing consultants, and other solution providers to offer customized, innovative SEO services to their clients.<br />We are a Google Adwords Qualified Company, Yahoo Search Marketing Ambassadors, and SEMPO members.<br />
  3. 3. SEO From 30,000 Feet<br />On-page Optimization – research, planning and implementation. Anything and everything that can be controlled on the website.<br />Link Building (Off-page optimization) – the process of getting other websites to link to your website. Think of links as popularity votes.<br />
  4. 4. Tip 1: Perform Proper Keyword Research<br />Use the Google Keyword tool combined with brainstorming to figure out what people are searching for in relation to your business.<br />Besides ‘local’ keywords, what other niches can you compete in (e.g ‘legal website designer’, ‘travel website developer’, etc.).<br />Be sure to pick carefully as these keywords form the foundation of your SEO strategy.<br />Assign 1-3 keywords per appropriate page of your site (eg, not the privacy policy).<br /><br />
  5. 5. Spiderability<br />Accessibility (Broken Links, W3C, File Size etc.)<br />Title Tags<br />H Tags<br />Keyword Prominence<br />Meta Tags<br />Image Optimization<br />Tip 2: Critical On-pageOptimization Components<br />
  6. 6. Tip 3: Get More Effective Links From Your Clients and Associates<br />Make sure and get links from all client websites you design or projects you are involved with.<br />Use keywords from research as anchor text (e.g. instead of ‘Firm Name’ as anchor use ‘Denver Web Designers – Firm Name’).<br />
  7. 7. Submit your website and your clients’ websites to CSS Galleries. <br />You can find a list of a ton of CSS Galleries here:<br /><br />Many offer ‘do follow’ links that count. <br />Submitting your clients’ sites indirectly helps your own site.<br />Tip 4: Submit to CSS Galleries<br />
  8. 8. Tip 5: Submit Your Site to Niche Design Directories<br />Submit your website to ‘niche’ or ‘vertical’ web design directories which offer followed links without a link exchange.<br />Where possible, alternate link text and descriptions used in the directories.<br /> (good)<br /> (good)<br /> (this site redirects)<br />
  9. 9. Tip 6: Create Social Media Profiles<br />Create profiles and add your link on sites like,, Twitter (nofollowed), web design forums etc.<br />Typically the more you participate in these social networks, the more powerful your link will become from internal linking.<br />
  10. 10. Write an article and submit to sites such as<br />Write a guest blog post for a popular blog, search for opportunities like ‘”Guest blog” + “web design”’.<br />Create a how-to article (something about Photoshop maybe) and distribute to site such as<br />Tip 7: Write And Distribute Content And Articles<br />
  11. 11. Tip 8: Join Orgs and Associations<br />Every group you join gives you a keyword rich text link from that profile.<br />Join BBB or Chamber of Commerce if link ops look good.<br />Sponsor events or charities and be sure and ask for a link back.<br />
  12. 12. Tip 9: Submit Local Biz Info<br />Be sure to claim your local business listings on sites like Google Maps, Yahoo Local, BOTW Local, MSN.<br />Enhance your profile with photos, coupons, etc where possible.<br />Get clients to leave reviews on sites that accept local business reviews. <br />Check competitors reviews and ‘web pages’ for review and link ops.<br />
  13. 13. Having a Flash site doesn’t exclude you from being able to optimize.<br />Use SWFObject to embed Flash and make use of ‘noflash’ div for content.<br />Look into SWFAddress as well to create ‘separate’ urls for each ‘page’ of your Flash site.<br />Tip 10: SEO Your Flash Site<br />