Review of the global game market 2011 and forecast of 2012

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Review of the global game market 2011 and forecast of 2012

  1. 1. Review of the Online game market 2011 and Forecast of 2012 Jack Lee Gala Inc.
  2. 2. Agenda 1. Review of the Global market in 2011. 1) US market 2) Chinese market 3) Japanese market 4) European market 5) Korean market 2. Analysis of the Korean market change in 2011. 3. Forecast of the Changes of Korean market in 2012. 2
  3. 3. 1. Review of the Global market in 2011. 1. Market size of game industries. Sales of game industries (estimated), 2011-1025 Global Online Games Revenues, 2006-2011 30000 Gaming hardware 25000 Millions of Dollars 20000 Gaming software Platform 15000 Online gaming 10000 5000 Total 0 0 30,000 60,000 90,000 120,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Millions of Dollars Year 2011 2013 2015 ■ Sales of gaming hardware and software were hit $74bn last year, up 10.4% from the 2010 figure of $67bn. ■ Mobile gaming to become ever more important: driven by the rise in popularity of smartphones and tablets, its share of the sector will grow from 15% in 2010 to 20% in 2015.Source: Global market trend report by Korea Creative Content Agency 3
  4. 4. 1. Review of the Global market in 2011. 2. US market Number and percentage of gamers per platform Money spent on games by platform, Billion USD 140 25 120 115 1.8 20 100 1.8 Number in millions 82 76 75 2.1 Social game 80 73 71 15 2.5 PC package Billion USD 60 52 Mobile game 2.6 40 10 PC download expect for 2.8 MMOG MMOG 20 Browser game 5 0 7.9 Browser Console Social game Mobile PC PC package MMOG game game download expect for 0 MMOG 2009 2010 2011 2012 Platform Year ■ Market size of MMOG is lowest among the platform. But spending money is not that small. ■ Around 37% of US gamer spend their money on Console market .Source: Newzoo 4
  5. 5. 1. Review of the Global market in 2011. 2. US market TOP 30 reach rate of 2010 in US market 0.10 0.09 0.08 0.07 0.06 0.05 0.04 0.03 0.02 Country Color 0.01 USA 0.00 China Korea Japan German French Thailand Taiwan HK Finland TOP 30 reach rate of 2011 in US market Gala Russia 0.06 India UK 0.05 Philippines 0.04 Turkey Only 5 companies has grown compare to the last year. Bulgaria 0.03 Portugal Island 0.02 0.01 0<Source: Alexa ranking> 5
  6. 6. 1. Review of the Global market in 2011. 3. Chinese market Growth rate of the China game market, 2006-2010 400 75% 350 300 hundred of millions CNY 50% 250 200 Mobile game Online game 150 25% Growth rate 100 50 0 0% 2006 2007 2008 2009 2010 Year ■ Chinas game industry has increased rapidly. 1. Industry scale 115.8bn yuan, total games sale including pc games, pc network games, mobile games surpassed 44.6bn yuan and a year-on-year growth rate being 16.4% 2. That rate of growth is faster than the online game industry in the U.S. and it shows that it’s not so crazy to think that China could rule the new age of online games,Source: Chinese market report by iResearch 6
  7. 7. 1. Review of the Global market in 2011. 3. Chinese market Overseas sales of Chinese game market, 2006-2010 (hundred of millions CNY) 250 2 1.8 200 1.6 1.4 hundred of millions CNY 150 1.2 1 Oversea sales 100 0.8 Growth rate 0.6 50 0.4 0.2 0 0 2006 2007 2008 2009 2010 Year ■ Total sales from 131 of their own developed games went abroad arrived $3.6bn in 2011, a year-on-year growth rate being 56.5%. ■ The major companies (Tencent, Shanda, The9) established subsidiary company in many parts of the world. Tencent Korea launched the webgame in Korean market and Shanda established the service company in Europe.Source: Chinese market report by iResearch 7
  8. 8. 1. Review of the Global market in 2011. 3. Chinese market ■ A major trend in China is the growth of social networking sites such as QZone, Renren and Kaixin001, all of which host social gam es. These games are starting to cannibalize some of the advanced casual games on the market. ■ One of the most talked-about trends is the emergence of Sina’s Weibo microblogging platform, which is similar to Twitter, in that it allows online and text posts of 140 Chinese characters. Weibo’s registered users grew more than 25 times in 2010 and surpassed 1 00 million in February 2011. The company has said it plans to expand including launching a gaming platform Millons of users MonthSource: Chinese market report by iResearch 8
  9. 9. 1. Review of the Global market in 2011. 3. Chinese market ■ Game operators in China experienced strong revenue growth in 2011. Top game operators, in descending order, are Tencent with $1.4 billion in revenue in 2011, Netease (NASDAQ: NTES) with $749 million in revenue, Shanda Games (NASDAQ:GAME) with $680 million, Perfect World (NASDAQ: PWRD) with $374 million and Changyou (NASDAQ: CYOU) with $327 million in revenues. ■ In 2011, MMORPG game operator Shenzhen ZQ Game completed an initial public offering (IPO) on the Shenzhen Stock Exchange, becoming the first China-based online game company listed domestically in China. The company was established in 2003 and has 700 employees. Market cap of China game companies 2011 2Q sales of China game companies $50,000 Billions of millions CNY $45,000 Kingsoft Inc. $40,000 $35,000 $30,000 Giant Interactive Group, Inc. $25,000 $20,000 Perfect World $15,000 $10,000 Company $5,000 Changyou.com $0 SINA Corporation Shanda Interactive Entertainment Netease.com Tencent $0 $200 $400 $600 $800$1,0001,2001,400 $ $ Company Millions of CNYSource: Chinese market report by iResearch 9
  10. 10. 1. Review of the Global market in 2011. 4. Japanese market Market size of Japanese game market, 2006-2011 (hundred of millions JPY) 4500 4000 3500 hundred of millions JPY 3000 2100 2500 2080 2000 Online game 1500 Social game 2095 1000 1750 1910 2000 1550 500 1120 0 0 4.5 40 255 2006 2007 2008 2009 2010 2011 Year ■ Japanese game market is increasing steadily. Especially, social game market the company has doubled in terms of sales and It takes 50% of the whole market. ■ On the other hand, Online game market is showing little change.Source: Japan Online Game Association 10
  11. 11. 1. Review of the Global market in 2011. 4. Japanese market Revenus sales of DeNA, GREE and mixi, 2008-2011 ARPU of the Gree and DeNA, 2008-2011 (Yen/month) 400 600 350 345 350 320 500 300 305 290 Social gaming hundred of millions JPY 275 250 400 boom 240 Yen/month 210 200 190 DeNA 300 160 DeNA 150 145 GREE 125 200 GREE 115 110 mixi Smartphone 100 96 102 85 95 Monetization 80 80 65 100 Slump in Kicks in 50 50 45 35 42 38 35 32 34 38 35 36 42 34 35 avatar business iPhone 4 0 launching 0 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 20082008200920092009200920102010201020102011201120112011 Quater Quater ■ GREE is catching up DeNA as far as revenue sales and GREE has outperformed DeNA in ARPU regarding this metric for the first time in September last year. ■ Opening the platform for social games didn’t have much of an effect on mixiSource: earning release of each company 11
  12. 12. 1. Review of the Global market in 2011. 5. European market Money spent on games by platform 2011 5000 4500 4000 3500 Social game Billion USD 3000 PC package 2500 Mobile game 2000 PC download expect for MMOG 1500 MMOG 1000 Browser game 500 Console 0 UK GER FR RU IT NL BE Country TOP 3 online game of each countries Germany France United kingdom Italy Spain Poland 1 League of legends Dofus World of warcraft League of legends Dofus League of legends 2 World of warcraft World of warcraft League of legends World of warcraft League of legends Metin 2 3 Runes of magic League of legends World of tanks Combat arms World of warcraft World of tanks TOP 3 browser game of each countries Germany France United kingdom Italy Spain Poland 1 Farmerama Habbo Moshi monsters Travian Comunio Farmerama 2 Comunio Equideow Club penguin Farmerama Habbo Stardoll 3 Habbo Travian Bin weevils Hattrick Club penguin Moviestar planetSource: Global market trend report by Korea Creative Content Agency, Newzoo 12
  13. 13. 0 0 0.001 0.002 0.003 0.004 0.005 0.006 0.007 0.008 0.005 0.01 0.015 0.02 0.025 0.03 Travian games Travian games Bigpoint GmbH Aeria<Source: Alexa ranking> Inno games Bigpoint GmbH Tribal Wars Gameforge Riot Games Gala France Poland Playa Games Activision Blizzard Erepublik Inno games Gameforge Riot Games Frogster Ankama 5. European market Quake Live Gamigo 0 0 0.005 0.01 0.015 0.02 0.025 0.03 0.005 0.01 0.015 0.02 0.025 0.03 0.035 Travian games Bigpoint GmbH Gameforge Travian games Bigpoint GmbH Gameforge SHR Interaktif Playa Games Inno games Inno games Turkey Germany Tribal Wars Activision Blizzard 2K Games Gamigo Gala Tribal Wars burda:ic Riot Games Joymax Kongregate 1. Review of the Global market in 2011. 0 0 0.001 0.002 0.003 0.004 0.006 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0.005 Kongregate Travian games Activision Blizzard Gameforge Disney Bigpoint GmbH Travian games Inno games UK Italy Jagex Aeria Riot Games Kongregate Evony Playa Games Inno games Erepublik Perfect world Sulake Sulake Tribal Wars UK HK USA Gala India China Japan Korea Island Russia Turkey French Taiwan Finland Bulgaria German Country Portugal Thailand Philippines Color 13
  14. 14. 1. Review of the Global market in 2011. 6. Korean market 1) Market size and growth rate  Entire Korean game market measures up to 10.821billion USD 2012 (estimated). It grows 19.2% than last year’s revenue sales. Online game occupies around 56.4% of entire game market. which proves that the online game market is becoming the most significant booster for the growth of Korean game market.  Market share ranking per platform is biggest in the order of “Online game> PC cafe> Console game> Mobile game> Arcade game center> PC package game”. Billons of USDSource: White paper of Korean game market 2011. 14
  15. 15. 1. Review of the Global market in 2011. 6. Korean market 2) Online game ranking 2012.3.23. Rank Title Genre M/S Playing time Status Developer Publisher 1 Aion RPG 14.76% 714,753 Commercial Ncsoft Ncsoft 2 League of Legends RTS 13.73% 664,754 Commercial Riot games Riot games 3 Sudden Attack FPS 9.23% 446,860 Commercial Gamehi CJ E&M/Nexon 4 Starcraft RTS 5.76% 279,046 Commercial Blizzard Blizzard 5 Lineage RPG 4.96% 240,288 Commercial Ncsoft Ncsoft 6 Fifa Online 2 Sports 4.91% 237,851 Commercial EA/Neowiz games Neowiz games 7 Warcraft 3 RTS 4.10% 198,562 Commercial Blizzard Blizzard 8 World of Warcraft RPG 2.84% 137,698 Commercial Blizzard Blizzard 9 Lineage 2 RPG 2.78% 134,605 Commercial Ncsoft Ncsoft 10 Tera RPG 2.64% 127,877 Commercial Bluehole studio NHN 11 Special Force FPS 1.80% 87,266 Commercial Dragonfly Neowiz games 12 Dungeon and Fighter RPG 1.68% 81,328 Commercial Neople Nexon 13 Cyphers RPG 1.61% 78,026 Commercial Neople Nexon 14 Freestyle Football Sports 1.07% 51,762 Commercial JCE JCE 15 Kartrider Racing 1.01% 48,796 Commercial Nexon Nexon 16 Maple Story RPG 0.93% 45,178 Commercial Nexon Nexon 17 Chaos Online RTS 0.91% 44,125 Commercial Neoact Nexon 18 Starcraft 2 RTS 0.88% 42,840 Commercial Blizzard Blizzard 19 Special Force 2 FPS 0.88% 42,489 Commercial Dragonfly CJ E&M 20 A.V.A FPS 0.62% 29,882 Commercial Redduck Neowiz games  Various games had launched in 2011. But online game market is still dominated by MMORPG and FPS.  Top 20 ranking hardly changes every year. But many changes occurred within 2011 thanks to the growth of RTS and sequels to already popular games.Source: Gametrics.com. 15
  16. 16. 1. Review of the Global market in 2011. 6. Korean market 3) Hottest news of 2011 The collapse of <Tera> was expected to grow the whole market size. But It didn’t keep users busy big title. due to the lack of content. The popularity of <League of Legends>, <Cyphers>, <Chaos online> were launched in 2011. The RTS genre. popularity of these games contributed to the overall game market growth. A government regulation started to take effect from 20th of November. So young Shutdown system Korean gamers under 16 can not play all online games from 12:00AM to 6:00AM. Nexon was suffering from these issues: <Sudden attack conflict between Nexon and Netmarbl An eventful year e> , <Dungeon & Fighter manipulates user opinion> , <Mabinogi hero made a copy of in-game m oney> , <Hacking of Nexon portal >. Nexon was happy about these issues:, Total CCU of <Maple for Nexon story>, <Sudden attack>, <Dungeon & Fighter> surpassed the 1 million users during the summer vacation, Nexon were listed Japanese stock market in December 2011. Blizzard has revealed that <Diablo III> will allow players to trade in-game items for r Diablo III eal money via an officially sanctioned auction house, integrated in the game. So <D auction system iablo III> is obviously 18+ game in Korea. 16
  17. 17. 1. Review of the Global market in 2011. 6. Korean market 3-1) The collapse of big title.  <Tera> sharply decreased after commercialization due to the lack of contents.  The other publisher (Ncsoft, XL games, NHN, Netmarble etc.) which observed this situation delayed the launching plan to 2012. Playing time variation Commercialization 1st update 2nd update F2P until 25 lv. 1,800,000 1,600,000 PCCU 200K 1,400,000 1,200,000 Playing time 1,000,000 800,000 600,000 400,000 200,000 0 PeriodSource: Gametrics.com. 17
  18. 18. 1. Review of the Global market in 2011. 6. Korean market 3-2) The popularity of RTS genre.  MOBA (Multiplayer Online Battle Arena) genre is one of the RTS genre came from DOTA. These genre games have gained in popularity over recent years.  1st half <Cyphers 1 / Neople>  2nd half <Chaos online / Sesisoft> <League of Legends / Riot games> - It ranked in #1 Xfire ranking with 32 mil register user and 1.3 mil CCU. <Cyphers> < Chaos online> < League of Legends> 18
  19. 19. 1. Review of the Global market in 2011. 6. Korean market 3-3) Shutdown system.  Young Korean gamers under 16 can not play all online games from 12:00AM to 6:00AM. However, most of people have doubts about the effectiveness of the system with below reasons. 1. there are still 5% of them playing online games until dawn according to the statistics because they are using not their own account, instead using parents’ account that created by their social security numbers. 2. the system does not provide a clear guideline. For instance, young people still could play League of Legend(LOL) on NA server instead of Korean server. Classic Battle.net from Blizzard is another exception because it is free and does not have age verification feature within it. Title Shut down Starcraft 1 Non-applied Starcraft 2 Applied Warcraft 3 Non-applied World of warcraft Applied PS3 network (PSN) Applied Xbox Live Applied Wii TBD Portable game Non-applied Smartphone, Tablet game TBD Mobile game TBD Flash game TBD Webgame Applied Online game Applied Young Korean gamers under 16 can not play all online games from 12:00AM to 6:00AM. 19
  20. 20. 1. Review of the Global market in 2011. 6. Korean market 3-4) An eventful year of Nexon Nexon was suffering from may issues but they are surpassed their CCU record and Nexon went to the public in the end of the year. Gamehi’s new ceo Dispute over sudden Mabinogi heroic 1,400,000 Blames ex-bod attack user D/B in-game money in public among Gamehi cheating <PCCU in August> and Netmarble. D&F: 290K 1,200,000 Sudden attack: 267K Maple story: 626K 1,000,000 Total: 1,183K Playing time 800,000 Dungeon and Fighter 600,000 Sudden attack Maple story 400,000 Mabinogi heroic 200,000 0 PeriodSource: Gametrics.com. 20
  21. 21. 1. Review of the Global market in 2011. 6. Korean market 3-5) Diablo III auction system Blizzard has revealed that Diablo III will allow players to trade in-game items for real money via an officially sanctioned auction house, integrated in the game. It also require an internet connection to play at all times. There will be separate auction houses for each region and currency. Another separate, but functionally identical auction house will exist for players who wish to trade using in-game gold rather than real currency.  Korean Game Rating Board(GRB) postponed rating Blizzard’s upcoming title <Diablo 3> due to short of auction material to review. After several times of postpone, GRB gave Blizzard the approval of Korea service. <Diablo 3 Auction item list> <Creating auction> 21
  22. 22. 2. Analysis of the Korean market change in 2011. 1. Analysis of the playing time change  Market increased 16% of playing time compare to 2010.  It is impressive that market is getting bigger thanks to the other genre, not MMORPG genre. 16% UP 3% UPSource: Gametrics.com. 22
  23. 23. 2. Analysis of the Korean market change in 2011. 2. Analysis of playing time variation compare to 2010. ■ MMORPG and Casual genre are sharply decreased compare to 2010. ■ Sports genre increased considerably thanks to the popularity of sports management game and Fifa online 2. ■ RTS genre increased 53% compare to 2010 because of the MOBA games. ■ Racing genre increased considerably but It appears to have little effect on whole game market due to the tiny size of racing genre. playing time variation compare to 2010 100% 86% 83% 80% 60% 53% 40% 40% Percentage of variation 20% 0% RPG FPS RTS BOARD CASUAL RACING SPORTS -20% -11% -8% -40% -60% -56% -80% -100% GenreSource: Gametrics.com. 23
  24. 24. 2. Analysis of the Korean market change in 2011.  Analysis of MMORPG playing time. ■ <Tera> sharply decreased after commercialization due to the lack of contents. ■ <Dungeon & Fighter> surpassed 290,000 CCU in July and <Maple story> surpassed 620,000 CCU in August. ■ <Rohan> changed commercialization policy from subscription to Free to play in September. 1,400,000 1,200,000 Aion Lineage 1,000,000 WOW [Changes in playing time] Dungeon and Fighter Playing time per day Tera 800,000 11% down Maple story (hour) Lineage 2 600,000 Fighters club RPG Myungpoom RPG 2,895,620 400,000 Rohan h/day 2,564,932 h/day Country of baram Gosu online 200,000 Warren Cheonja hero 2010 2011 0 Genghis Khan Oct Jan Jan Mar Aug Jun Dec Mar May Jul Nov Feb Apr Sep Feb MonthSource: Gametrics.com. 24
  25. 25. 2. Analysis of the Korean market change in 2011.  Analysis of FPS playing time.  <Sudden attack> decreased after changing publisher Netmarble to Nexon. But the playing time recovered quickly.  <Special force 2> brought the cannibalization of <Special force 1>. Unfortunately, <Special force 2> didn’t gain the popularity as compared with <Special force 1>.  Many games released in 2011, but there is no games to receive much attention. 1,200,000 1,000,000 [Changes in playing time] Sudden attack 800,000 Special force Playing time / day Special force 2 40% UP 600,000 Counter strike online Dizzel FPS A.V.A FPS 1,768,977 400,000 Warlock h/day 1,263,474 Soldier of fortune h/day Battlefield 200,000 S2 2010 2011 0 Oct Jan Jan Aug Dec Mar May Jun Jul Mar Nov Feb Sep Feb Apr MonthSource: Gametrics. 25
  26. 26. 2. Analysis of the Korean market change in 2011.  Analysis of RTS playing time.  Many AOS genre games launched and becoming increasingly popularity.  <League of Legends> enter the TOP 10 right just after the launching.  RTS genre led the growth of the market 2011. 800,000 700,000 [Changes in playing time] 600,000 500,000 Warcraft 3 53% UP Playing time / day Starcraft RTS 400,000 League of legends Starcraft 2 1,341,762 RTS h/day Chaos online 300,000 Avalon 875,337 h/day Loco 200,000 Cyphers 100,000 2010 2011 0 Oct Jan Jan Mar Aug Dec Mar May Jun Jul Nov Feb Apr Sep Feb MonthSource: Gametrics.com. 26
  27. 27. 2. Analysis of the Korean market change in 2011.  Analysis of Casual playing time.  Many casual game has launched in 2011. but market sharply decreased due to the no titles to success.  <Getamped> increased after 9th year anniversary event.  Many casual game user left to the Facebook games or Social games. 140,000 [Changes in playing time] 120,000 Audition Kartrider 100,000 Talesrunner Playing time / day Raycity 80,000 Alicia Getamped Arcade + Racing 56% down Tetris 60,000 259,471 Crazy arcade h/day Arcade + Racing Elsword 113,240 40,000 Bubble fighter h/day Lostsaga 2010 2011 20,000 R2beat Lovebeat Mstar online 0 Nov Aug Apr Jul Mar Dec Mar May Feb Jun Sep Feb Oct Jan Jan Month 27Source: Gametrics.com.
  28. 28. 2. Analysis of the Korean market change in 2011.  Analysis of Sports playing time.  <Fifa online 2> provides the opportunity to watch the matches of Premier league and Primera Liga for 100 users.  There is no significant change compared to previous years in sports game genre. 600,000 500,000 [Changes in playing time] 400,000 Fifa online 2 Freestyle football Playing time / day Freestyle 2 300,000 Freestyle 83% UP Magumagu Sports Slugger 1,050,293 200,000 Probaseball manager Sports h/day FC manager 573,987 Shot online h/day Fishing king 100,000 2010 2011 0 Mar May Jun Jul Oct Mar Jan Nov Feb Sep Jan Feb Apr Aug Dec MonthSource: Gametrics.com. 28
  29. 29. 3. Forecast of the Changes of the Korean market in 2012.  2012 market keyword Ministry of Education, Science, and Technology(MEST) have submitted a special bill about Law to Ban minors prevention and treatment of internet game addiction in minors and they asked complement in game rating system so as to strengthen the rating for minors. And more, giving the industry an from online game opportunity to take social responsibility on the game addiction by expanding and legalizing the private fund. Smartphone user getting bigger than last year and many game publisher Keen competition (Nexon, Wemade, Hangame, Ncsoft, Mgame etc.) plan to enter the social game of social game market. Many foreign games KTH <Football Manager online>, Hangame <Winning eleven online>, Red5 studio are being launched <Firefall online>, Blizzard <Diablo 3>, The9 <Planet side> will launch games in in Korea Korea. It looks like the popularity of MOBA genre will continue to rise. 7 more game will be launched in 2012: Dragonfly <Kingdom under fire>, <King of Popularity of fighters online>, Ntreev <Heroes of Newerth>, Blizzard <Blizzard dota>, Valve AOS genre game <Dota 2>, Bioware <Warhammer online: Wrathes of heroes>, Hi-rez studio <Smite> It is expected to increase the launch of martial arts games. Increase of Ncsoft <Blade and soul>, Mgame <Scion of fate 2>, Wemade <Changchun 2>, XL martial arts game games <Archeage> 29
  30. 30. 3. Forecast of the Changes of the Korean market in 2012. 1. RPG 2010 2011 2012 (estimated) UP 44.94%% 34.25% 40%  Market size decreased about 10%, and now forecasts are for growth of 5 and 6% next year thanks to the launching of big titles. Most anticipated title Title: Blade and soul Title: Diablo 3 Title: Archeage Title: Rift Developer : NC SOFT Developer: Blizzard Developer : Xl games Developer: Trion worlds Publisher: NC SOFT Publisher: Blizzard Publisher: Xl games Publisher: Netmarble Release date: 2012 3Q Release date: 2012 4Q Release date: 2012 2Q Release date: 2012 1QSource: Gametrics.com. 30
  31. 31. 3. Forecast of the Changes of the Korean market in 2012. 2. FPS 2010 2011 2012 (estimated) DOWN 19.61% 23.62% 21.4%  Later FPS game released with different concept and fascinated graphics. But It’s not enough to beat <Sudden attack>.  Futuristic type of FPS/TPS games are planned to release. Most anticipated title Title: Ground zero Title: Mercury : red Title: Born to fire Title: Firefall Developer: Anipark Developer: Choirock games Developer: Funtree Developer : Red 5 studio Publisher: Netmarble Publisher: Choirock games Publisher: Netmarble Publisher : Red 5 Korea Release date: 2012 2Q Release date: 2012 1Q Release date: 2012 3Q Release date: 2012 3QSource: Gametrics.com. 31
  32. 32. 3. Forecast of the Changes of the Korean market in 2012. 3. RTS 2010 2011 2012 (estimated) UP 13.59% 17.92% 20%  RTS genre led the growth of the market 2011 and market getting bigger in 2012. Most anticipated title Title: Kingdom under fire Title: Heroes of newerth Title: King of fighters online Title : Blizzard dota Developer: Dragonfly Developer: S2games Developer: Dragonfly Developer: Blizzard Publisher: Dragonfly Publisher: Ntreev Publisher: Dragonfly Publisher: Blizzard Release date: 2012 2Q Release date: 2012 3Q Release date: 2012 1Q Release date: 2012 4QSource: Gametrics.com. 32
  33. 33. 3. Forecast of the Changes of the Korean market in 2012. 4. SPORTS 2010 2011 2012 (estimated) UP 8.91% 14.02% 18%  Many famous IP based simulation games are planned to release in 2012. Most anticipated title Title: Winning eleven online Title: MLB manager online Title: Football manager online Title: MVP baseball online Developer: Konami Developer: Sega Developer: Sega/KTH Developer: EA Seoul studio Publisher: Hangame Publisher: Sega Publisher: KTH Publisher: NCsoft Release date: 2012 3Q Release date: 2012 1Q Release date: 2012 2Q Release date: 2012 3QSource: Gametrics.com. 33
  34. 34. 3. Forecast of the Changes of the Korean market in 2012. 5. CASUAL 2010 2011 2012 DOWN 6.05% 4.74% 3.5%  Many famous IP based simulation games are planned to release in 2012.  A number of new games are smaller than the other genre. Most anticipated title Title: Power ranger online Title: Ghosts’n Ghoblins online Title: Rockman online Title: Myungjang online Developer: Iron north / Ntreev Developer: Seed9 Developer: Capcom/ Neowiz Developer: The9 Publisher: Ntreev Publisher: Netmarble Publisher: Neowiz Publisher: Neowiz Release date: 2012 3Q Release date: 2012 1Q Release date: 2012 1Q Release date: 2012 2QSource: Gametrics.com. 34
  35. 35. Thank you

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